Why Should You Choose SEO Content Writing Services In 2022?
Why should you consider hiring the best SEO content writing services for your website? What’s the problem with you writing the content all by yourself?
Well, before we answer these questions, let us go back to the year 2009. During this period, SEO was a fairly straightforward procedure to take care of. It was so simple that you could’ve done everything by yourself if you had a fundamental knowledge of the internet.
Nonetheless, since the arrival of the Penguin update, the whole scenario of search engine optimization changed drastically all of a sudden. And, from 2010 onwards, the difficulty of improving the SEO of your website has kept increasing massively.
Now, you cannot keep your site at the top rank only by focusing on technical SEO. Instead, you’ll also have to enhance the quality of your on-site content. And this is where hiring SEO content writing services comes in.
Nonetheless, before we begin talking about the importance of the services and creating content writing strategies, let’s talk a little about the following –
- SEO content writing and its categories
- Why should you focus on writing and improving your on-site content?
- How to write SEO-friendly content?
- Choosing The Best Topic – A Checklist
So, let’s not make any further ado and start addressing your concerns right away!
Table Of Content
SEO Content Writing – A Fundamental Introduction
Content writing is all about filling up your website with information relevant to your specific niche. For example, if you are offering a vehicle-related service through your online platform, you will need to write on that topic only.
This, in turn, will turn your bland site into an authoritative one and make you appear like an expert on your niche. According to various SEO content writing services, jotting down relevant data also improves your SEO score and increases the chance of ranking higher.
But, what is SEO-friendly writing? How is it different than the normal one?
Well, as the name implies, with SEO writing, you will need to focus on not only writing but the best SEO practices too. For that, you will have to use keywords, follow a specific content structure, and use short paragraphs in the content.
Common Formats Of SEO Content Writing
In essence, SEO content writing comes with a wide array of categories. Each of them is different than the other but tends to be beneficial for your website in one way or another. Here’s what you need to know about them.
i. Product Page
As you can understand from the name, a product page will consist of information regarding the products you’re offering through your website. If you can organize it well, the page can serve both as a PPC landing page and for SEO content.
An article is more common on a magazine- or newspaper-style website. It usually follows a formal writing style while containing the core information with regard to the topic. Also, an article usually consists of 500-600 words.
iii. Blog Posts
If you are considering creating a stream of excellent SEO content, writing blogs on your website would be the best course of action. Unlike an article, it comes with a much more engaging structure and writing style. They are pretty flexible topic-wise as well.
A list is a specific form of blogging that comes with a listicle format or structure. An example of such a write-up can be – “10 tips to improve your health.” This type of blog tends to be much more clickable, as they offer the exact information a user is looking for.
v. How-To Guide
As the name suggests, a “how-to guide” is all about offering how to do something in good detail. In this case, you must pick a pain point of your audience and tell them how your service can provide relief. This type of blog tends to be much larger than your usual articles.
Infographics are all about providing information through a graphical representation. They usually come in a chart or graph form and offer exact information regarding a subject. You can also rack up a lot of links and page views with them due to their engaging outlook.
Curating an infographic from scratch You can create this manually or use content writing tools to make your job a little easier.
Importance Of Improving Your On-Site Content
If you’re focusing on ranking higher on Google, you’ll have to improve your on-site content as much as possible.
Not only that, though!
You have to keep the SEO aspects of the same in your mind as well.
However, if you’re unable to do the same, you can always hire SEO content writing services like BloggerOutreach for your purpose. We, with our expertise, can help you write the best possible content for your website without compromising on quality.
Besides, opting for a creative content creator can also be ideal for you if you want to formulate some attractive social media posts.
Anyway, let’s get back to our primary subject and learn about writing SEO-friendly content for your website.
Importance – 1: Ranking Higher On SERPs
Writing content, in essence, is one of the best ways to rank higher on the SERPs. The better the quality of your blogs is, the more superiorly they will perform in that aspect. If your website ranks at the top of a search query, it will be easier for you to gain more visibility. You can also convert leads more profoundly if you’ve kept the CTAs in the right place.
Importance – 2: Higher Traffic Generation
According to a report, the first webpage available on a SERP tends to get 33% of the overall clicks altogether. Thus, the higher you rank on Google, the more people will enter your site. This way, it’ll be easier for you to gain a high amount of traffic, which will boost your website’s authority even more.
People will only consider using your content as a reference if you have included a lot of relevant data and information on it. Hence, if you want to create a web of backlinks on your website, make sure to focus on and improve blog content. Add more newly-found data and update the old ones regularly to ensure more engagement.
How To Write SEO-Friendly, Quality Content?
Writing SEO-friendly content can be pretty challenging, especially if you aren’t taking the help of SEO article writing services. So, make sure to go through this section of our article to know more about it.
Suggestion – 1: Write Long-Form Content
Does the length of your content matter? Well, according to some SEO article writing services, it does, especially if you’re working on a service page.
But, how long is actually long?
Well, when it comes to writing long-form content, you should jot down at least 1000-1200 words on the topic.
Make sure to pick up such a topic where you can include as many points as possible. You can also include various examples to make your article appear unique while increasing its word count perfectly.
Suggestion – 2: Include Keywords
Researching keywords and creating full-fledged content on them can be pretty tricky if you don’t know how to do it. So, let’s explore this front a little bit more.
- Opt for a relevant keyphrase that has a lower difficulty and higher volume.
- Include it in your title, meta description, the first paragraph, and the conclusion of your content.
- Keep the keyword density at least 1% of your overall word count (for example, 12 times in 1200 words).
- Don’t forget to write the key phrase in your URL.
- Use the keywords of your content’s H1, H2, and H3 if possible.
Aside from this, we’d ask you to use some LSIs in your content as well to boost its chance of ranking even more.
Suggestion – 3: Make Your Content Reader-Friendly
The term, reader-friendly, is a little bit subjective. For example, what might seem a little difficult to understand to you will be easy-to-read content for others. However, we’d still ask you to use a simple and friendly tone while writing something on your website.
According to the SEO content writing services providers, you should also avoid using industry-specific jargon in your article. It will only make your write-up seem more congested and difficult to read for the general audience.
Finally, use a unique tone while writing and maintain the same throughout the blog.
Suggestion – 4: Includes Images
Writing informational content is… alright. But, how do you think it will perform when you add some relevant images to it? Well, in our and Google’s opinion, it would improve your content’s overall engagement capability massively.
However, if you are looking for the ideal suggestion for your purpose, we will ask you to add infographics to it too. It’ll make your article look much more informative and help the readers learn the information they’re looking for efficiently.
Suggestion – 5: Keep Your Content’s Statistics In Mind
Adding accurate information isn’t going to be enough for improving your content’s authority. Aside from this, you will also need to back it up with data and statistics. However, that’s not where your task ends, though.
Besides adding, you have to validate each data available on your content and update the same whenever you find something new. Remember, the more statistics you add to your content, the more backlinks you can collect from other platforms.
Suggestion – 6: Include Synonyms Of Your Keyphrase
This is something we cannot stress enough – keyword stuffing hasn’t been a solution anymore since 2010. Google has become much smarter now and, therefore, will punish you for using the same keyphrase too many times.
So, what’s the solution?
Well, instead of using the exact words, again and again, you can try writing the synonyms of it. For example, if you’re writing on “SEO writing,” you can use the below-mentioned ones to improve the ranking of your article –
i. SEO writing
ii. SEO content
iii. SEO copywriters
iv. SEO copywriting
v. SEO content strategy
vi. SEO content writers
vii. SEO content writing services
You’re getting the picture, right?
Suggestion – 7: Use Modifiers In Your Title
Modifiers, as the name suggests, modify and improve the title of your content. Words, such as “review,” “guide,” “checklist,” “the current year,” “best,” etc., can help you write up the rank for various long-tail keywords.
Also, make sure to keep your title in the “H1” tag and do the same for every webpage available on your website. This way, the search engines will not get confused while indexing your content or page.
Choosing The Best Topic – A Checklist
Before you start writing something, you will need to focus on choosing the best topic for your purpose. Now, you won’t have to worry about it if you’re hiring SEO content writing services to ornate your website. However, if you’re doing everything alone, you will need to follow the below-mentioned checklist closely –
Step – 1: Focus On The Keyword
As mentioned before, when performing keyword research, you should always look for something that has a lower KD and a higher volume. This way, it’ll be easier for your content to rank higher if you can include unique information and use the keywords properly.
Step – 2: Competitive Analysis
Once you’re done with finding the best keyword, you will need to analyze the content that has been already written carefully. Check the content structure, how they’ve written the blog, the usage of the tone, and try to beat at their own game.
Step – 3: Understand Your Target Audience
Now, you will have to focus on your audience and try to learn –
- How much information will they look for while going through your content?
- What kind of tone will be more suitable for them?
- Will they look for a more informational approach or an engaging one?
Once you find out the answers to these questions, it will be much easier for you to structure your content accordingly.
Step – 4: Relevance
Finally, you will need to focus on the relevancy of your content to ensure that you’re sending the right message to your audience. However, while writing a blog, you will need to focus on four different types of relevancies. Each of these will focus on your prime objective behind writing the blog or article.
- Your audience.
- The niche for which you are writing.
- Your objectives.
- The situation regarding the present time.
Keeping your article relevant and focused on the primary issue can help you rank higher on Google than usual.
3 Reasons To Choose A SEO Writing Service
Let’s face the truth.
Writing a small post on a social media platform and curating content for a website is quite different. Unlike the first option, you cannot really be casual while working on the second option. For example, you’ll have to focus on quality, quantity (i.e., word count), and overall structure to make the content seem viable.
Aside from this, if you want your content to rank higher on the search engines, we’ll ask you to focus on SEO too. However, if you don’t have the proper knowledge regarding these aspects, there’s a high chance that you’ll mess up everything.
So, what’s the solution?
Hiring SEO content writing services, of course!
Here are some of the benefits that you can enjoy by choosing a professional organization for content writing –
1. Focusing On Your Goals
Like us, humans, not all content is created equally. Everything is curated with regard to the goal or aim of your business. This is something that you can take care of by hiring the best SEO content writing services. With their efficiency and eloquence in terms of writing, they can help you formulate your goals of gaining –
- More organic search traffic.
- More visibility.
- A higher number of leads through content marketing.
Remember: the content on your website will be curated in accordance with your primary aim for marketing. Hence, before you begin writing, do let the writing team of the SEO content writing services know about the same properly.
2. Creating Targeted Content
You shouldn’t only consider the aspect of ranking while creating content for your website. Besides, you will have to target your desired audience as well, so that you can generate and convert your leads accordingly.
This is where hiring SEO content writing services comes in. Due to their experience, they know how to target your desired audience. For that, they usually use a unique tone and offer the information the readers are looking for efficiently.
3. Having The Core Knowledge Of SEO
Because of working in this segment for a prolonged period, an SEO writing service provider will have the core knowledge of SEO. Due to this reason, you will not have to hire a separate team to check the SEO status of the write-ups.
They’ll do it all by themselves, write the article accordingly, and publish the same at the right time. They will also ensure that everything’s working in the proper manner.
The Bottom Line
Writing an SEO-optimized article, especially from a novice writer’s viewpoint, can be pretty challenging. If you want to keep an eye on the SEO aspects, it will be impossible for you to take care of the writing – and vice versa.
So, what’s the solution?
Do you want someone’s help to improve your website’s content quality or strategy? In that case, you can definitely opt for BloggerOutreach’s expert assistance. We can help you write content and improve the overall SEO status massively.
As one of the best SEO content writing services, we can help you write content and improve the overall SEO status massively.