How to Get High-Quality Backlinks from Blogger Outreach
Is your company having a low reach? If yes, then you are just one of the brands that are suffering from low traffic and poor conversion rates. One of the best solutions to this problem is to get high-quality backlinks from authoritative sites.
Backlinks are a crucial element to any off-site SEO strategy. However, being off-site implies that you have no control over where links are coming from and the number of links that you get. Links can increase the productivity of your brand as long as you know the best approach.
The most important thing is learning how you will build an effective SEO backlink campaign. You should learn how to get effective bloggers who can link out to your website. This article will teach you how to achieve this objective through blogger outreach. The content is broken down to four components that include;
- Finding relevant bloggers
- Building relationships with bloggers
- Tactics for awesome backlinks
- Analyzing your results
Building backlinks implies that you are getting a link from the website of another person that is pointing back to your site. When you have more authoritative and credible websites linking back to your site, you will be able to climb up in your rankings in the search engines. Therefore, you only stand to benefit when you get high-quality backlinks.
However, building backlinks takes a lot of effort, patience, and time. When you narrow down to the route of using blogger outreach to get high-quality backlinks, you should be ready to do what it takes to build a close working relationship with the other bloggers in your industry. One thing you need to understand is that building a relationship will not take place overnight.
What is Blogger Outreach?
The phrase blogger outreach refers to a type of influencer marketing or a type of marketing where the person leverages on the follower base of the influencer for his or her own exposure. It means that you will get someone in your niche who has gathered thousands of followers and tons of daily traffic and request for their permission to hop on their social media platforms or website with a guest blog.
It is an excellent way of achieving maximum exposure as this will bring the right set of audience to your site. The secret to getting high-quality backlinks is to choose the right influencer.
Currently, bloggers have a high level of power especially the ones who have a massive following on social media. Getting a backlink from such a site can perform miracles for your SEO campaigns. Besides, establishing a strong working relationship with bloggers will;
- Bring more traffic to your website through social media
- Grow your network
- Increase the chances that other individuals will begin linking to your website
Blogger outreach to get high-quality backlinks is a win-win situation. But how will you make sure that you get high-quality backlinks? Continue reading to learn more about how you can achieve this objective.
Benefits of Blogger Outreach:
There are several reasons why blogger outreach is crucial. These include;
- The blogger outreach process is cost-effective
- It allows your brand to connect with your target audience
- Blogger outreach increases the online presence of your brand
- Allows you to connect with other markets
- It creates backlinks
- Blogger outreach improves trust
- The process promotes content
- You can use blogger outreach to improve relationships
- Blogger outreach gains new platforms
- It increases the profile of your brand globally
With all these benefits in mind, here are some great insights on how to get high-quality backlinks from blogger outreach.
1. How to Get Relevant Bloggers:
The first step to get high-quality backlinks is finding relevant bloggers who not only blog about your niche but who have a long list of followers and are active.
It is easy to achieve this objective than it sounds even though it is a time-consuming process. Before moving further, however, the best ides is a start with a simple spreadsheet and use it in tracking the various bloggers whom you come across that are influential on various platforms. Some of the suggestions to this include;
a. Scour Blog Directories:
You can get almost everything online and blog directories are some of them. These are resource listings or pages where bloggers can add their sites and help fellow bloggers and other individuals like you to find one another easily.
The only thing that you will do is popping over and finding the ones that meet your needs in terms of size and niche. Some examples of blog directories include;
b. Comment on Blogs:
Commenting on blogs to get bloggers can sound hard but it is quite easy. You will discover that most of the people who comment on blog posts are fellow bloggers who were actually struggling with the issue that the article author has just resolved.
You will discover that this is the case most of the time. Therefore, check some of the popular blogs and get out your fine tooth comb and use it to go over the comments. It will not take you long to come across a few bloggers whom you can reach out to. It is an excellent starting point if you want to get high-quality backlinks.
c. Spy on Your Competitors:
If you have competitors who are ranking well, there is a high possibility that their backlinks have exemplary performance. People are linking out to them but you need to find out who they are.
The market has several SEO ‘spying’ tools that you can use to spy on the SEO tactics of your competitors. You will be able to get a clear picture of where their links come from. If we have people linking to them, they will also be inclined to linking to your website.
One of the excellent SEO tools that allow you to peek at the competitors and see what they are doing is SpyFu. You will be able to see their source of their crucial incoming links. You may download the most profitable backlinks they have and draw a plan of action that will help you get some of these links to your site. It is an actionable step to get high-quality backlinks for your website.
d. Just Google It:
The old Google will never fail you when it comes to locating relevant bloggers that will accept your request to write for them. Just use the right keywords in your search and you will be good to go. You may type something like “write for us” and then follow it with your niche.
Such a query may display very promising results. The other queries that you can try out include “Product review” or “guest post” and then follow it with your niche as suggested above. You will be amazed by the numerous blogging opportunities that may come your way.
2. How to Use Bloggers to Build Relationships and Get High-Quality Backlinks:
If you want to get high-quality backlinks from blogger outreach that deliver positive results, you need to forge solid relations with bloggers. Once you have a deep relationship, you will get more long term benefits from it. Thus, you will keep on getting the incoming links.
However, it can be a tad scary to reach out to influential bloggers to get high-quality backlinks. The next section gives you some of the ways you can use to grow an excellent relationship so that it will be much easier to ask for a link.
i. Get to Know the Blogger
Several people write content with the primary objective of publishing on an influencer blog. You can spend several days trying to reach out to this person to get a clear understanding of their market.
The reason is that influencers are great deals. As you continue knowing more about them, there is a high possibility that they will work with you and accept to link out to your website. Whatever topic you choose to write on, it has to be in line that influencers values, target audience. The piece of the content should also conform to the style of the influencer. For instance;
- Does the influencer post short or long-form content?
- What tone does he use?
- Is he big on data?
ii. Communicate Well:
Communication is the foundation of all relationships and this still stands when dealing with blogger outreach. Popular bloggers value their time so much. Therefore, you need to reply to their messages promptly but also outline your expectations with the guest post in a clear manner. This way, you will be sure to get high-quality backlinks from your blogger outreach initiatives.
iii. Link to the Bloggers First:
Start the relationship by linking out to the bloggers first. As you continue to do this, you will increase the chances of them reciprocating. Also, share the posts of bloggers and tag them on social media. More and more people will notice you as you continue to pursue these initiatives.
iv. Comment on Their Stuff:
If you belong to a Facebook group, you may realize that there are one of two individuals that stick out. This is where you need to engage with these people more than others.
If you are active in your comments, the founder of the group can request you to become an admin. You may get so many links because of being active in a social group. Get your bloggers and begin to post authentic comments on their stuff. It will assist you to cultivate good relations with them.
3. Tactics to Get High-Quality Backlinks:
After finding your superstar bloggers and catching their eye, you can now start doing the things that will allow you to get high-quality backlinks. The following tips will help you to get simple but powerful blogs.
a) Create One Content Piece and add Several Experts:
This tip is great because it will not fail you at any time. Once you have a niche, you can now select a topic that you will be writing about. It can be anything depending on the expectations of your target audience.
You can then draw a wish-list of your potential contributors. To pick the best, choose a contributor who is an expert on the topic. You also need a contributor that has a large following on social media.
After executing this in your article, you will know the people you wish to contribute. There is a high possibility that they already know you and you are highly noticed.
Reach out to all the people on your wish-list to get high-quality backlinks. Welcome them to add more words to your topic. You may even allow them to add their personal chapter.
It is a good practice to exchange their time, knowledge, and effort with something valuable. You may feel like rewarding them if linking out to them is not sufficient. You can give them your product or service for free to exchange with their contribution.
After the e-book, blog, or book is over, make sure you inform everyone. They will be happy to learn that you featured them as experts and they won’t hesitate to share with their followers. You will get high-quality backlinks from several sources.
b) Write Incredible Guest Posts:
Guest blogging or guest posting plays a critical role in any blogger outreach campaign. Pitch a blog post to influential bloggers and they may post it on your website. Contributing to a site like An Entrepreneur or Huffington is so invaluable even if you are not paid as a blogger as you stand to benefit a lot from the link juice.
At this point, you will need to fine tune what you write about and your pitch. Strive to understand some small things about the influencer. Know the nature of their target audience, the kind of content they post, and the people they typically write for.
Also, check out on their current guest posts. How they look, their popularity, and the posts that have the best performance. When pitching your idea, read their guidelines, explain who you are, personalize the email pitch, and explain why you are a great guest poster. It will help you to get high-quality backlinks.
Remember guest posts is not about you and your products or services. It concentrates on giving value to the target audience of the influencer. This statement has to be clear in your pitch and in the subsequent posts.
Analyze Your Results to Get High-Quality Backlinks:
Finally, you will be laboring in vain unless you know your results. Your primary goal of blogger outreach is to get high-quality backlinks and not knowing great new people. You need more traffic and hence you have to track your results to ensure that you are getting everything right. If not, you will only benefit from making new online friends.
Create an advanced segment in Google Analytics to track your results. Just create one segment for all the domains that you have burst posts for. Google Analytics will help you to see that data that is from the backlinking effort.
It will tell you how unsuccessful or successful your campaign has been this far including the number of conversions and traffic you have received. The other tool that will give you advanced backlink tracking is the all in one Nightwatch SEO tool. You will tell whether your efforts are helping you to get high-quality backlinks or not.
Using blogger outreach to build backlinks is as simple as establishing strong relationships with bloggers and then posting incredible content on their website. The process entails identifying relevant bloggers, getting to know them and catch their eye, and guest posting great content. All these efforts will help you get high-quality backlinks that increase your traffic and conversions.
Did you know that you can use blogger outreach to get high-quality backlinks? Write to us on email@example.com to get backlinks that will increase your traffic and conversions.