How To Do Keyword Research For New Websites – A Step By Step Guide For 2021
Keywords belong to those very crucial factors that play a huge part in ranking your website or content. It is also effective or driving organic traffic as well. So, keyword research is considered one of the vital tasks for search engine optimization or SEO. But keyword researching should be done in a little different way for new websites rather than old websites. Here we will guide you on that with keyword research tips as a part of our content writing services.
Keyword Research For New Websites In 2021 – Step By Step Guide
Here is s step by step guide to do keyword research for a new website in 2021. You can follow these steps to get the list of keywords that will be responsible for driving traffic to your website.
1. Create Your SEO Keyword List
Before diving into SEO keyword research options, first, you need to build your own keyword list. For all the possible lists of keywords, there are a number of sources. It is your responsibility to decide, among those sources, which one will be proper for you. But here, you need to make sure that those resources are capable enough to fulfill the requirements that are mentioned below.
While creating the list of a number of related keywords, make sure that you are including the following things with it.
- The particular keywords.
- Keyword difficulty.
- Monthly search volumes a particular keyword.
- Current Rank.
- CPC or Cost Per Click.
There will be some cases when you will need to normalize those pieces of paid or free keyword research data that you are being provided by comparing those pieces of data from one source to another. Let’s take an example of the difficulty of a particular keyword. There are resources, which will show you the difficulty of a keyword on a rank of 0 to 1 and.
On the other hand, some other sources show the keyword difficulty on a scale of o to 100. So, in order to keep the pieces of data in a similar manner when merging them into a single spreadsheet, you will need to multiply some of the results by 100 so that the scale comes to a similar point.
2. Stakeholder Or Client Discovery
When you are starting to build a keyword list or a new keyword research project, you should have a thorough understanding of the site or business in question. This becomes specifically important in case you are an outside agency or consultant. This is because you will never understand the customers or the business better than those who are directly dealing with it on a daily basis.
In case you are working as an in-house SEO and performing keyword research for a totally new business or vision that you have never dealt with before, there is an extra task for you. You need to understand all the products and services that are being offered. Do you know what is the most important?
The most important thing is understanding the pain points of both the customers or users along with the internal stakeholders. Without the crucial understanding, you will not be able to generate a list of comprehensive keywords, particularly in highly technical or complex industries. You also will not be able to find out whether those keywords are essential and relevant or not.
3. Brainstorming Keyword
Involve all your team members, your content team, clients, along with others in the keyword brainstorming process. And eventually, you will notice that you are getting more relevant keyword ideas than you could if you perform it only on your own. You can take help from keyword research services.
This will also increase the value of the listed keywords and also the buy-in on the relevancy of any keyword. Short brainstorming sessions with your stakeholders will also get you the idea that they have or whatever they are thinking. That may rise up with some relevant terms on the basis of the understanding they have of their website.
4. Searcher Or User Personas
When you come to these points after the steps that are mentioned above, you need to look for customer personas, which will help you in generating new ideas for keywords. You also can filter the list of keywords that you have created with the personas in order to check whether those keywords are truly relevant to the particular terms that will drive traffic from those users.
Suppose you are performing keyword research for an electronic company. And that company has built an avatar or persona for particularly their ideal customers. When the site is selling a huge number of computers, cables, and other electronic components, it is beneficial to get an idea of those average B2C users who are looking for the cables for Blu-ray is not their ideal customers.
Rather those B2B IT professional who is searching for electronics for those Fortune 500 size companies. These pieces of information not only allow you to filter out those customers who are looking for single units but also filtering some of those informational queries as well.
5. Current Keyword List
In case you encounter a new project and a person has already compiled a list of relevant keywords for that particular site before, you can start your work with the list. You also can use that as the base of your keyword research unless the nature of that very site has been changed just after the list was created.
6. PPC Or Pay Per Click Keyword
Just check whether you have any keyword list compiled for the pay-per-click advertising, such as Google Ads, then you have another great place to start keyword research. As I have mentioned earlier, in terms of competitiveness, those may not be the ideal ones for your organic keyword list.
There may be some terms that are currently generating conversions. You can put them on your priority. If they are generating traffic, you also can use them to generate rank on search engines. At that moment, you will be able to enhance traffic without paying anything.
So, while performing keyword research, make sure that you are following the steps that are mentioned earlier. In order to get some suggestions, you can use Google Analytics for Google keyword research. It will also help you in keeping track of the keywords that you are already using. Apart from researching for keywords you also need to keep track of how your implemented keywords are performing on the search engine. And on the basis of the result, you can continue your further keyword research.