7 Step SEO Content Marketing Strategy For More Traffic And Sales
In this article, you will learn about how to curate and implement a proficient SEO content strategy through a step-by-step guide. However, before we delve deeper into the rabbit hole, let us share a little know-how regarding the titular aspect.
Also known as the “SEO approach,” an SEO strategy is a procedure that allows you to gain organic traffic incessantly. Nonetheless, unlike how it may sound, the procedure itself isn’t easy at all, even if you follow an ardent strategy.
So, what’s the solution?
Well, you can definitely try our SEO content marketing strategy at first to learn about the market a little. However, as you progress, you will need to start strategizing everything in your own way. Otherwise, the “evolution” you’re looking for won’t be possible for you.
Table Of Content
Creating A SEO Content Strategy – A Step-By-Step Guide
When it comes to creating a strategy, you have to take several aspects into consideration. Wait, there’s no need to worry if you don’t have any idea about it. We’ll focus on and talk about everything that you need to know regarding creating a content strategy.
So, what are we waiting for?
Let’s begin our journey right away!
Step – 1: Find Usable Keywords
Researching and listing down proper keywords, in essence, is the very first step in creating a legitimate SEO content strategy.
And, what’s the best way to find keywords that most of your target customers are looking for?
Simply start writing a keyword related to your niche, and it’ll offer a huge list of suggestions right away.
Although it may not seem so, these suggestions do make fantastic keywords, as they are coming from Google directly. It means that people are actively searching for them or looking for their answers on the search engine.
Moreover, long-tail keywords, which comprise seven to eight words, tend to be much less competitive than the “short-tail” ones. Hence, you will not find them to be too high regarding the search volume. However, they can offer a much better ranking option than anyone else.
Now, if we are being honest, this is an excellent way to enlist your keywords as a whole. But, if you want to get more information, using an SEO content tool, like Usersuggest or Semrush, can be ideal. Make sure to add at least 10 keywords to have a chance of ranking on Google.
Step – 2: Focus On Google’s First Page
Okay, so, you have already completed the first step of creating an SEO content strategy and found several keywords as a whole.
So, now, it’s time for you to see who’s ranking for which keyword.
And, how are you going to do that?
Well, for that, you will have to jot down a keyword on the search engine and click on the “search” button. Now, follow the first ten results and write down the patterns you’re noticing.
For example, if you search for “SEO writing” on Google, the SERPs of the same are packed with guides on the titular topic.
So, if you are considering covering the same topic, it would be best if you wrote a guide as well. This way, you can cover the search intent and increase your chances of ranking higher on the SERPs even more.
Step – 3: Choose Between The “Two”
So, how much further have you gone through? Have you already done the previous two steps? Well, in that case, you will need to choose between two options right now –
Option – 1: You can curate better content than the already-available ones.
Option – 2: You can opt for something entirely different.
Or, you can integrate both in your article and make something better than whatever’s already available out there.
However, sometimes, it’s better to work with something that’s under your niche but offers an entirely different vibe.
Well, that’s because it makes your article stand out in the crowd.
Take the “skyscraper technique” as an example.
In this aspect, you will have to pick out a write-up from Google and include as much detail as possible within it. Besides that, you will also update the available data and stats to make your content much more enriched than before.
It will help you capture the attention of people from other websites and prompt them to take quotations or references from your blog.
But, before we move on to the next step, there’s something you must know. Implementing the “skyscraper technique” alone isn’t going to be easy for you. Thus, if you want some assistance with it, make sure to opt for a content strategist.
Let’s be honest.
If you are considering improving your SERP ranking in 2022, you’ll have to get backlinks for your website. Loads of them, at that.
In fact, a study by Stone Temple Consulting has revealed that creating a backlinking strategy is strongly correlated to first-page ranking. Which indicates that they are still considered a key factor in ranking on Google.
However, the question remains the same – how are you going to do it?
Well, in this aspect, you’ll need to figure out why most people tend to link some specific sections of content in the industry.
To begin with, they do so to add some form of relevancy to their article. Aside from this, it also becomes easier for them to include a “hook” to the blog content.
So, what’s your benefit in all these?
Well, having a huge amount of backlinks directed to your website can improve its overall SEO status massively. Besides, the better your backlinking efficiency is, the higher your site’s authority will be. These factors, in turn, can improve a website’s ranking pretty affluently.
Due to this reason, you should always be sure to make backlinking a top priority of yours when making an SEO content strategy.
Step – 5: Optimize Your On-Page SEO
In short, this tip is all about optimizing keywords for creating SEO-optimized content – and, there are a lot of suggestions available here. However, as you are only starting out, we will ask you to follow three strategies as of yet.
1. Internal Linking
Whether you believe it or not, internal linking still works, even in 2022. However, you have to make your moves correctly. Specifically, you will have to link from a high-authority page to something that has a low level of authority or prominence.
This, in turn, will help your audience get more relevant information without having to spend too much time. Besides, the more time they stay on your website, the higher your chance of ranking better SERP becomes more plausible too.
2. Keyword-Rich URLs
Keeping your URL short and crispy is definitely the way to go for you. However, if you want to ensure your website’s ranking efficiency, we’ll ask you to use your keyword in it as well.
For example, if you are writing an article on “how to improve your blogging skillset,” your URL should contain “blogging skillset” in it.
This will make your article appear as much more relevant to the Google search engine. In some cases, it may also help you rank higher on the same too.
3. Page Content
The content available on your page, in essence, is the heart and soul of your on-page SEO. It informs the readers and the search engines regarding the business, services, and your website.
So, how do you improve it?
When it comes to improving your on-page content, you’ll have to work on choosing the best possible topics and keywords. You can do research on this by searching different terms on Google and checking what surfaces for your competitors.
Besides, using a tool like AnswerthePublic, Ahrefs, and UberSuggest can also be beneficial for your purpose.
Once you’ve found a keyword for your website, you’ll have to create blog content on it by following your audience’s search intent –
|Buyer’s Journey (Stage)||Suggested website page/content|
|Consideration||Case studies, Buyer’s guide|
|Awareness||Homepage, Blog posts, Videos|
|Decision||Comparison of products or tools, Product demos, Contact pages, Pricing pages, etc.|
Now, onto the next step – improving the quality of your on-page content –
- Include engaging and understandable visual content.
- Offer an active solution through your blog.
- Incorporate short and long-tail key phrases properly.
- Optimize the content for conversions by adding CTAs.
- Follow the buyer’s persona and write accordingly.
Your on-page content will offer you the opportunity to communicate value to your audience and Google. Therefore, we’ll ask you to invest as many resources as possible to improve its quality and informational outlook.
Step – 6: Develop A Proper Content Plan
So, have you set a clear goal for your website? Did you establish a target audience as well?
Then, it’s time for you to put this research into action and develop an all-inclusive content plan. In the beginning, you have to consider jotting down the hottest trends in the market. It’ll help you find the type of content that resonates with your target audience.
Also, check what type of content is being used the most in your industry. For example –
- Will your audience love to go through a short blog?
- Or, do you have to write more than 2,000 words to get their attention?
- Does your audience share videos most often?
- Are they active on social media?
Once you find out the answers to these questions, you can easily curate an editorial calendar and start working on it.
An Overview To An Editorial Calendar
An editorial calendar is an excellent way to keep track of your content flow and check when or how it’s being published. You can integrate a content scheduling app in the mix to input the content you want to publish on specific times and days.
Just before we move on to the next step, let us share a tip. When you are creating an editorial calendar, make sure to learn when you should upload your content.
Remember to include crucial events like holidays, conferences, and sales, as they offer an excellent opportunity to generate content.
Talking from a marketing standpoint, even the most informational and valuable content will be ineffective if it doesn’t reach the intended audience. Hence, to get more views or exposure, you have to ensure that it reaches everyone.
When it comes to creating a distribution plan, you have to include the following channels to maximize your marketing potential –
- Email newsletters (showcases your latest postings and top content).
- Social media (LinkedIn, Facebook, Twitter, Instagram, etc.).
- Publishing or distribution websites (LinkedIn, Medium, Reddit, Quora, etc.).
- PPC or Pay-Per-Click Campaigns (Facebook Ads, Google Ads, YouTube Ads, etc.).
Observing Brand Mentions
As you gain visibility, other websites might refer back to your content by using the name of your brand. Hence, make sure to use a brand monitoring tool to check which media outlets or blogs have mentioned you. This way, even if they don’t link back to your website, you can find and request them to do so. It should help you with creating a backlinking empire.
Frequently Asked Questions (FAQs)
We’ve talked enough about how to create an SEO content strategy in this article. Hence, let’s work on something different – you know, like answering the questions that may come to your mind regarding this article. Get going, then.
An SEO content strategy, in essence, is the procedure of organizing or arranging the content on your website following Google’s SEO-based recommendations. With it, you can maximize the opportunity to get more organic traffic without investing in ads or anything as such.
When it comes to planning a content strategy, the first thing you have to focus on is your end goal. Once you’ve done that, you can then focus on conducting persona research, doing content auditing, using a content management system, etc.
If you’re trying to create a perfect SEO content strategy, you have to learn about the common SEO-based stratagems as well. They are –
i. Optimizing your website (maintaining SEO-friendly structure, writing content focused on the audience, decreasing the loading speed, etc.).
ii. Post content regularly (at least once in three days).
iii. Link building (both internal and external).
If you can create an excellent SEO content strategy, it will help you to –
i. Grow awareness of your services and products.
ii. Building loyalty and repeat customers.
iii. Supporting the audience through informative content.
iv. Attracting more employees and retaining them.
v. Nurturing leads into revenue and conversions.
You can use SEO to improve the search engine ranking of your website. This, in turn, will be ideal for you to get more exposure and web traffic altogether. Thus, when you create an SEO content strategy, it’ll be easier for you to target your audience better than before. Your content plan should draw information from various foundation pillars, like –
i. On-page SEO
ii. Technical SEO
iii. Link building
iv. Content strategy
v. User experience
Over To You!
So, there you have it – our 7-step strategy to bang your content marketing strategy. It’s subtle, easy, and definitely doable if you have a professional content marketing team behind you.
Yep, that’s right.
Although the process of creating an ideal SEO content strategy may seem easy, you cannot implement it all alone. Even if you do, it’ll take you quite some time to complete the task.
But, worry not.
We’re here for you.
At BloggerOutreach, we’ve been working in the segment of SEO content strategy for more than five years. Hence, even if you don’t offer us any guidance, we can still curate and deploy an ideal stratagem for your business.
Just give us a call, and let the experts handle all your woes!