Ten Ways to Increase Website Traffic in 2021
Apart from being a driver of business growth, increase website traffic is also an important indicator. It will help you to see how well your marketing efforts are working. Besides, web traffic will help you to collect insights about your target audience and make informed decisions.
Web traffic is one of the best ways to improve your search engine and SEO credibility. Most people use web traffic to increase the number of conversions and generate more leads. However, you cannot achieve all the above objectives unless you drive traffic to your website in the right way.
In this article, we will be looking at the best ways to increase website traffic. You need to pay close attention to quality traffic in your SEO efforts. It is good to attract people whom you can convert into consumers of your goods and services.
Quality Traffic vs. Free Traffic
Getting high traffic on your website is good because it will generate even more traffic with time. However, you have to be sure that there is a connection between increased website traffic with an increase in engagement.
However, if your web traffic is on the rise, yet the conversion rates are reducing, it means that you are attracting the wrong audience. You have to make sure that the traffic you are drawing will increase the number of leads and conversions on your website.
There are several ways of optimizing your website for conversion. One example is to include lead capture forms or calls to action forms in the correct places. Also, make sure that you provide the information that your visitors are searching for and make navigations intuitive and easy.
However, the first step is to make sure that you attract the right traffic to your site. Your primary goal should be to drive more qualified traffic on your website. With such, you increase the chances of converting them into customers and leads.
Channels to Increase Website Traffic:
There isn’t one single channel to increase website traffic and forget about it. You have to use a mix of channels that work together in driving traffic to your website. Some require time, others require money, while the rest will require a high level of effort from the website owner.
In the next section, we will be looking at ten ways to increase website traffic in 2019. These include;
- Guest posting on external sites
- Reposting your old content
- Employing the ‘skyscraper’ tactic
- Updating your content regularly
- Adding critical Meta description on your pages and posts
- Adding a knowledge base or forum to your site
- Posting on social media regularly
- Starting a podcast
- Creating a YouTube channel
- Making maximum use of email marketing
You need to use a mix of these techniques, depending on the nature of your target audience. The key is to make sure that you choose the ones that will increase your website traffic the most. Let us have a look at how each of them can increase website traffic.
1. Guest Posting on External Sites:
From the marketing point of view, it is a brilliant idea to run your blog on your WordPress website. However, when you want to increase website traffic, the best option is making guest posts.
The term guest posts refer to the web content that you publish on the site or blog of another person. It will help you to reach out to a new set of audience. Also, you will connect with the individuals who hold a high position of authority in your industry or niche.
To start on this path, make sure you are reaching out to blog that appeal the kind of audience that you are targeting. Besides, don’t just send out an entire article without giving the editor a summary of your topic. It is the best way to increase your chances of getting approval for your blog posts.
Also, it will make sure that you are not wasting your valuable time. Therefore, using the right guest posting approach will help you to increase website traffic.
2. Reposting Your Old Content:
If you are running a blog, there is a temptation of focusing on the creation of new posts and making sure that they get the attention of as many people as possible. However, if you are looking for the best ways to increase website traffic, you have to pay attention to the older content.
Blog posts will naturally receive less attention over time. The best ways to recapture the attention of your readers is reposting the old content. Some of the new audience who were not around when you were publishing the article for the first time will get an opportunity to read the blog.
However, be extremely keen when reposting your old content. You don’t want the search engines to penalize you for plagiarism by reposting your older content. Therefore, make sure that you are using proven practices to carry out this duty.
The Revive Old Post Plugin can help you employ this tactic. You may also have to change a few things about your website to make it current. You don’t want to have an outdated piece of content on your website.
3. Employing the ‘Skyscraper Tactic Will Increase Website Traffic:
Focusing on the quality of your content will also increase website traffic. High-quality posts and pages have higher sharing. These posts also attract a high readership, and your audience will keep on coming back for more.
The ‘skyscraper tactic’ is an effective and popular way to create traffic-boosting content. It will help you find existing pieces of content that have several backlinks. The knowledge will help you to create better blogs for your website.
The articles that you create should be of better quality, more comprehensive and more extended, and more up-to-date. It should encourage other bloggers in the industry to link to your website and not to that of your competitors. Make sure that your content is original to avoid penalties for duplicate content.
4. Updating Your Content Regularly:
We have already mentioned that old content on your website may not give it the desired attention. In our second point, you can attract more traffic to your website by reposting the older blog posts. However, posting fresh and new content will give you even better results.
Updating your older content will extend the lifespan of the great posts that you have on your website. However, relevant and fresh content will give your site a boost when it comes to SEO. Go through your archives to check whether some of your posts need a makeover.
Update the old links and references to match with any changes that you make on the original blog posts. The most important thing is creating ‘evergreen’ content. Such posts will remain relevant to your audience irrespective of the lifespan. Besides, it will help you to increase website traffic.
5. Add Critical Metadata to Your Pages and Posts to Increase Website Traffic:
SEO is the process of tweaking the content of your website so that the search engines can understand it better. Thus, SEO is a crucial traffic driver because it affects the recommendations that your content receives in the relevant searches.
Even though keywords play a critical role in SEO, there is a lot that you need to add to your posts to help them rank highly in the SERPs. You also need to optimize the ‘metadata’ and ‘alt text’ even though they are behind the scenes. The two elements are crucial to the search engine bots even if human visitors will not see them.
SEO-focused plugins like Yoast SEO will help you in optimizing the above information. Yoast developers also provide a useful guide that will help you to understand the essential metadata types. It is one of the best ways to increase website traffic.
Read more: 15 Ways to Grow Your SEO Rankings
6. Increase Website Traffic by Adding a Knowledgebase or Forum to Your Website:
In the first five points, we have been looking at the changes that you can make on your current blog or site. However, you should think about expanding what is offered to increase traffic on your website. One of the best strategies is to add a knowledge base or forum to your site.
A forum will increase website traffic as it encourages your visitors to go beyond passively consuming your content. It can help you to build a whole community around the website. It is one of the best ways that will motivate people to come back to your site.
The knowledge base will help you to answer the most critical questions for your audience. Besides, the knowledge base also offers an incredible channel for self-help. Publish concise ‘Q&A’ blogs may help your site to feature in the ‘answer box’ of Google, and this will drive your traffic further.
7. Post on Social Media Regularly:
The best way to increase website traffic is by increasing your reach and visibility. Don’t sit down and wait for people to find your website. Instead, go out and meet them where you can find them like crucial social media platforms.
Post regular updates and share your blog content on social media to attract the attention of new audiences. Social media is one of the best platforms for promoting engagement. If your blog is running on WordPress, you can use the Revive Old Posts Plugin to share your posts.
The tool will share any updates automatically on one or several social platforms when you publish a new post. It will help you stay active on social media while driving traffic on your site.
8. Starting Podcast Will Increase Website Traffic:
Podcasts are large businesses for all the right reasons. Most people like them because of their high level of portability. When you offer your audience this type of content, you give them the flexibility on how to use it.
Also, you can feature the podcasts on websites such as iTunes and SoundCloud. It will allow you to search for higher audiences and point them back to your site. Also, you may target particular types of listeners with content that is special to their interests.
It will not take you a long time to start a podcast. However, from a technical point of view, podcasts are beginner friendly. Upload your episodes on devoted podcast streaming channels and also feature them on your website. You can find several podcast plugins to make the task easy.
9. Creating a Youtube Channel:
The options you have to increase website traffic extend beyond your site. Apart from social media, you can also use YouTube. You cannot underestimate the impact that video content can create to your website.
By 2020, it is projected that over 80 percent of internet users will prefer to watch online videos. Therefore, creating a YouTube channel will help you to create content in a format that interests your audience. Besides, it will help you in building an audience that you can send back to your website.
The process of creating a YouTube Channel is simple. However, you will have to promote it extensively and optimize in the search engines to get the maximum attention. Also, add some YouTube videos on your website to give more value to your current audience.
10. Make maximum Use of Email Marketing to Increase Website Traffic:
The last tip is to take advantage of email marketing if you want to increase website traffic. Make a list of email addresses for your customers or readers and send out periodic messages to them.
The email marketing tool is useful in several ways. It will assist you in building a strong relationship with your key audience. Email marketing will also help you to market your new promotions and products to your customers.
Besides, the platform will allow you to share exciting information and news with your subscribers. It will also help them to learn about your new content right away. All these efforts will increase traffic on your website.
Remember, your primary objective is to use email marketing to increase website traffic. Therefore, include at least one link back to your website in every email. Don’t forget to track back the links to see the effectiveness of your campaigns in driving traffic.
The good thing about email marketing is that it is an affordable tool to implement. You can also get several cheap or free email marketing services.
With all this information, you have all that you need to increase website traffic. Choose the ones that are most appropriate to your website and start implementing them now.
If you are not sure about the best starting point, get in touch with for the best way forward.