Apart from being a driver of business growth, increased website traffic is also an important indicator. It will help you to see how well your marketing efforts are working. Besides, web traffic will help you to collect insights about your target audience and make informed decisions.
Web traffic is one of the best ways to improve your search engine and SEO credibility. Most people use web traffic to increase the number of conversions and generate more leads. However, you cannot achieve all the above objectives unless you drive traffic to your website in the right way.
In this article, we will be looking at the best ways to increase website traffic. You need to pay close attention to quality traffic in your SEO efforts. It is good to attract people whom you can convert into consumers of your goods and services.
Table Of Content
Quality Traffic vs. Free Traffic
Getting high traffic on your website is good because it will generate even more traffic with time. However, you have to be sure that there is a connection between increased website traffic with an increase in engagement.
However, if your web traffic is on the rise, yet the conversion rates are reducing, it means that you are attracting the wrong audience. You have to make sure that the traffic you are drawing will increase the number of leads and conversions on your website.
There are several ways of optimizing your website for conversion. One example is to include lead capture forms or calls to action forms in the correct places. Also, make sure that you provide the information that your visitors are searching for and make navigation intuitive and easy.
However, the first step is to make sure that you attract the right traffic to your site. Your primary goal should be to drive more qualified traffic to your website. With such, you increase the chances of converting them into customers and leads.
Channels To Increase Website Traffic
There isn’t one single channel to increase website traffic and forget about it. You have to use a mix of channels that work together to drive traffic to your website. Some require time, others require money, while the rest will require a high level of effort from the website owner.
In the next section, we will be looking at 15 ways to increase website traffic in 2023.
These Include:
- Guest posting on external sites
- Reposting your old content
- Employing the ‘skyscraper’ tactic
- Updating your content regularly
- Adding critical Meta descriptions on your pages and posts
- Adding a knowledge base or forum to your site
- Posting on social media regularly
- Starting a podcast
- Creating a YouTube channel
- Making maximum use of email marketing
- Leveraging Quora, Reddit, and Other Platforms
- Utilize long-tail keywords.
- Harnessing the potential of Infographics
- Producing Statistical content
- Utilize local SEO strategies.
You need to use a mix of these techniques, depending on the nature of your target audience. The key is to make sure that you choose the ones that will increase your website traffic the most. Let us have a look at how each of them can increase website traffic.
1. Guest Posting On External Sites
From a marketing point of view, it is a brilliant idea to run your blog on your WordPress website. However, when you want to increase website traffic, the best option is making guest posts.
The term guest posts refers to the web content that you publish on the site or blog of another person. It will help you to reach out to a new set of audience. Also, you will connect with the individuals who hold a high position of authority in your industry or niche.
To start on this path, make sure you are reaching out to a blog that appeals to the kind of audience that you are targeting. Besides, don’t just send out an entire article without giving the editor a summary of your topic. It is the best way to increase your chances of getting approval for your blog posts.
Also, it will make sure that you are not wasting your valuable time. Therefore, using the right guest posting approach will help you to increase website traffic.
2. Reposting Your Old Content
If you are running a blog, there is a temptation to focus on the creation of new posts and making sure that they get the attention of as many people as possible. However, if you are looking for the best ways to increase website traffic, you have to pay attention to the older content.
Blog posts will naturally receive less attention over time. The best way to recapture the attention of your readers is reposting the old content. Some of the new audience who were not around when you were publishing the article for the first time will get an opportunity to read the blog.
However, be extremely keen when reposting your old content. You don’t want the search engines to penalize you for plagiarism by reposting your older content. Therefore, make sure that you are using proven practices to carry out this duty.
The Revive Old Post Plugin can help you employ this tactic. You may also have to change a few things about your website to make it current. You don’t want to have an outdated piece of content on your website.
3. Employing The ‘Skyscraper Tactic
Focusing on the quality of your content will also increase website traffic. High-quality posts and pages have higher sharing. These posts also attract a high readership, and your audience will keep on coming back for more.
The ‘skyscraper tactic’ is an effective and popular way to create traffic-boosting content. It will help you find existing pieces of content that have several backlinks. The knowledge will help you to create better blogs for your website.
The articles that you create should be of better quality, more comprehensive more extended, and more up-to-date. It should encourage other bloggers in the industry to link to your website and not to that of your competitors. Make sure that your content is original to avoid penalties for duplicate content.
4. Updating Your Content Regularly
We have already mentioned that old content on your website may not give it the desired attention. In our second point, you can attract more traffic to your website by reposting the older blog posts. However, posting fresh and new content will give you even better results.
Updating your older content will extend the lifespan of the great posts that you have on your website. However, relevant and fresh content will give your site a boost when it comes to SEO. Go through your archives to check whether some of your posts need a makeover.
Update the old links and references to match any changes that you make to the original blog posts. The most important thing is creating ‘evergreen’ content. Such posts will remain relevant to your audience irrespective of the lifespan. Besides, it will help you to increase website traffic.
5. Add Critical Metadata To Your Pages And Posts
SEO is the process of tweaking the content of your website so that search engines can understand it better. Thus, SEO is a crucial traffic driver because it affects the recommendations that your content receives in the relevant searches.
Even though keywords play a critical role in SEO, there is a lot that you need to add to your posts to help them rank highly in the SERPs. You also need to optimize the ‘metadata’ and ‘alt text’ even though they are behind the scenes. The two elements are crucial to the search engine bots even if human visitors will not see them.
SEO-focused plugins like Yoast SEO will help you optimise the above information. Yoast developers also provide a useful guide that will help you to understand the essential metadata types. It is one of the best ways to increase website traffic.
6. Add A Knowledgebase Or Forum To Your Website
In the first five points, we have been looking at the changes that you can make to your current blog or site. However, you should think about expanding what is offered to increase traffic on your website. One of the best strategies is to add a knowledge base or forum to your site.
A forum will increase website traffic as it encourages your visitors to go beyond passively consuming your content. It can help you to build a whole community around the website. It is one of the best ways that motivate people to come back to your site.
The knowledge base will help you to answer the most critical questions for your audience. Besides, the knowledge base also offers an incredible channel for self-help. Publish concise ‘Q&A’ blogs may help your site to feature in the ‘answer box’ of Google, and this will drive your traffic further.
7. Post On Social Media Regularly
The best way to increase website traffic is by increasing your reach and visibility. Don’t sit down and wait for people to find your website. Instead, go out and meet them where you can find them like crucial social media platforms.
Post regular updates and share your blog content on social media to attract the attention of new audiences. Social media is one of the best platforms for promoting engagement. If your blog is running on WordPress, you can use the Revive Old Posts Plugin to share your posts.
The tool will share any updates automatically on one or several social platforms when you publish a new post. It will help you stay active on social media while driving traffic to your site.
8. Start Podcast
Podcasts are large businesses for all the right reasons. Most people like them because of their high level of portability. When you offer your audience this type of content, you give them the flexibility on how to use it.
Also, you can feature the podcasts on websites such as iTunes and SoundCloud. It will allow you to search for higher audiences and point them back to your site. Also, you may target particular types of listeners with content that is special to their interests.
It will not take you a long time to start a podcast. However, from a technical point of view, podcasts are beginner-friendly. Upload your episodes on devoted podcast streaming channels and also feature them on your website. You can find several podcast plugins to make the task easy.
9. Create A Youtube Channel
The options you have to increase website traffic extend beyond your site. Apart from social media, you can also use YouTube. You cannot underestimate the impact that video content can have on your website.
By 2020, it is projected that over 80 percent of internet users will prefer to watch online videos. Therefore, creating a YouTube channel will help you to create content in a format that interests your audience. Besides, it will help you in building an audience that you can send back to your website.
The process of creating a YouTube Channel is simple. However, you will have to promote it extensively and optimize it in the search engines to get the maximum attention. Also, add some YouTube videos to your website to give more value to your current audience.
10. Maximum Use Of Email Marketing
The last tip is to take advantage of email marketing if you want to increase website traffic. Make a list of email addresses for your customers or readers and send out periodic messages to them.
The email marketing tool is useful in several ways. It will assist you in building a strong relationship with your key audience. Email marketing will also help you to market your new promotions and products to your customers.
Besides, the platform will allow you to share exciting information and news with your subscribers. It will also help them to learn about your new content right away. All these efforts will increase traffic on your website.
Remember, your primary objective is to use email marketing to increase website traffic. Therefore, include at least one link back to your website in every email. Don’t forget to track back the links to see the effectiveness of your campaigns in driving traffic.
The good thing about email marketing is that it is an affordable tool to implement. You can also get several cheap or free email marketing services.
11. Leveraging Quora, Reddit, And Beyond
Engagement is the game’s name in the online world, and platforms like Quora and Reddit offer the perfect playground.
Begin by identifying relevant discussions within your niche.
Rather than being overtly promotional, focus on providing genuine value.
Answer questions, solve problems, and share insights that demonstrate your expertise.
When the timing is right, tastefully include a link to your website. Avoid writing a response that sounds too promotion. Instead, focus on value creation. Not every answer demands a link. Whenever possible, add a link – that too in an organic manner.
Over time, this builds credibility and authority, naturally attracting curious users to explore your site. That, in turn, boosts your website traffic.
12. Mastering The Long-Tail Keywords Approach
Traditional keywords are like broad strokes…
…however, long-tail keywords are the finer details. These keyword phrases are longer and more specific. Why long-tail keywords? Because it reflects the exact intentions of users in their search queries. Hence, they are more likely to take action on your product.
Adding these to your content aligns with user needs and decreases competition in search. And it greatly enhances the chances of attracting visitors who are genuinely interested in what you offer.
13. Unleashing The Power Of Infographics
Visual storytelling always resonates with the audience!
Infographics are a vibrant way to capture attention and convey information.
They combine visual elements with textual content, making complex ideas more digestible.
Identify key statistics, data points, or concepts relevant to your niche to harness their potential. Craft visually appealing and cohesive infographics that tell a story.
These can be shared across your website and social media platforms, making them easily shareable.
The visual appeal encourages engagement and sharing, helping your content spread like wildfire. As a result, your website traffic will soar.
14. Crafting Compelling Statistical Content
We call data-driven content a link-magnet.
It’s like a popular movie. It doesn’t need any promotion. People will come to you – all you need is to create something meaningful.
Similarly, statistical content is hugely loved by bloggers and the audience. Bloggers use this to substantiate their claims. On the other hand, readers trust data-driven content.
So, by creating content backed by solid statistics and data, you position yourself as a reliable source of information in your niche.
Dive into research, surveys, and studies that relate to your industry. Analyze the data and present it in an easily understandable format, such as graphs, charts, or even insightful commentary.
When your content is rich in credible data, it becomes a go-to resource for users seeking trustworthy insights. This establishes your website as an authoritative hub, drawing traffic from those hungry for accurate information.
15. Embracing The Art Of Local SEO
If you are operating locally, this is something that encourages local audiences to your website.
For businesses with a physical presence, local SEO is a game-changer. Begin by claiming and optimizing your Google My Business listing. This listing provides essential information such as your name, address, and phone number (NAP). Plus, do not forget to add business hours.
To improve your chances of appearing in local searches, incorporate location-specific keywords naturally into your content.
Encourage satisfied clients to leave reviews and attract local users who trust reviews.
When done right, local SEO ensures that users looking for products or services in your area are directed to your website.
Conclusion
With all this information, you have all that you need to increase website traffic. Choose the ones that are most appropriate to your website and start implementing them now.
If you are not sure about the best starting point, get in touch with us for the best way forward.
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