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If you remember the PageRank algorithm, you already know the importance of links.

Back in 1998, the PageRank algorithm was launched by the founders of Google. The idea behind this was to decide the importance of a site. In fact, a recommendation from a top player in your niche shows your importance.

Here link building comes in.

With time, the digital marketing space has evolved, and so has the approach towards it.

However, the relevance of digital marketing in link building still remains unmatched.

So, if you are a marketer or a business owner, you must know the significance of link building in digital marketing.

Well, let’s start from the basics.

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Link Building In Digital Marketing: How Does It Work?

Link Building In Digital Marketing: How Does It Work?

Link building is getting hyperlinks to your site. Google considers these links as ‘endorsements’.

Likes from high-authority sites or popular content creators demonstrate your credibility. High-quality niche comes with an array of benefits, and you will understand that in the section mentioned below.

But before that, let’s teach you the ways that can help you build high quality inbound links (aka. Backlinks).

Guess what?

The Best Way To Get Backlinks Is Guest Posting:

Apart From Guest Posting, You Can Also Rely On Other Link Building Strategies:

  • Broken link building.
  • Resource page link building.
  • Skyscraper technique.
  • Influencer outreach.
  • Infographic outreach.
  • Content syndication.
  • Expert roundups.
  • Building relationships with industry peers.
  • Participating in forums and communities.
  • Creating link-worthy content assets.
  • Local citations and directories.
  • Social media link building.

Benefits Of Link Building In Digital Marketing

When you know the correct approach to link building in digital marketing, you end up reaping amazing benefits for your business. Here are these benefits:

1. Increase Your Blog’s Search Engine Visibility

Increase Your Blog's Search Engine Visibility

Why is visibility important in digital marketing? 

According to BrightEdge 68% of the online experience starts from a Google search.

Visibility helps your business reach its target audience more effectively. It also increases brand awareness and strengthens customer relationships. Finally, it leads to increased sales and ROI.

Now, let’s understand how link building in digital marketing helps in improving brand visibility…

The process is quite simple. When you get links from respective sites, you get exposed to a lot of people.

Here the hack is linking to high quality content. The Higher the value your content provides, the better the chances of linking to it.

For instance, let’s take one example. Let’s say that you provide link building services. Here you can touch topics like, ‘link building myths’, ‘link building best practices’, ‘link building strategies’ etc.

If they love your content, they will link to it.

2. Garners Traffic Through Guest Posting

Garners Traffic Through Guest Posting

Most traffic comes from organic searches. Yes, that is 100% true.

Traffic is essential for digital marketing because it represents potential customers. More traffic leads to more opportunities for conversions. Additionally, you can also identify target audiences by analyzing traffic and optimising your strategies to reach them.

Guest posting is creating content for sites and getting a link back to yours.

Your own website gets more exposure when you write on a blog or website with a bigger audience than your own. Bring more visitors to your website and get more leads.

The fundamentals are also the same here – content.

Try to provide valuable, insightful and quality content. Keep the content relevant to the audience of the site you’re guest posting on. Make sure to include a link back to your site. Ensure the content is of the highest quality and provides a clear message.

The greater value of your content attracts more and more people to your table.

3. A High-Quality Incoming Link Boosts Your Ranking

A High-Quality Incoming Link Boosts Your Ranking

Search engines use incoming links as a measure of the relevance and quality of a website.

Search engine results in pages favour websites with more incoming links from high-quality sources.

This is because search engines assume that websites with more incoming links are more valuable and trustworthy.

It’s like a game of musical chairs. Having a lot of incoming links is like having a lot of chairs, so you get the best spots when the music stops.

Websites with fewer links are left without a chair and are less likely to show up in search engine results.

4. Building Links Also Speeds Up Search Indexing

Building Links Also Speeds Up Search Indexing

Now you may be thinking about how link building fuels the process of indexing.

When external sites link to yours, this signals your popularity. For instance, the more links from external sites that point to your website, search engine bots can easily find and crawl your website.

This can result in your content being indexed faster and appearing in search engine results pages sooner.

5. More Visitor Means More Money

More Visitor Means More Money

Building links is a lucrative part of digital marketing. More visitors means more money, so links help your business grow.

Backlinks help you get more trust from search engines and potential customers. Additionally, it makes it easier for customers to find your website on search engine results pages.

If you get more attention, you’ll be getting more leads. As you know, more leads are equivalent to more sales.

More Visitors Means a Higher Ranking. Here, You Can Earn Through:

6. Improved Domain & Page Authority

Improved Domain & Page Authority

Recommendation always builds trust. Right?

What is the importance of reviews and ratings? They boost credibility and establish you as an authority.

Now consider the same in link building. When more and more high quality links come your way, search engines consider you as an authoritative source.

As a result, your domain authority increases, which can positively impact your website’s overall visibility and ranking in search engine results.

In contrast, page authority focuses on the strength and relevance of individual pages within your website. Regarding this, Link building boosts your page’s authority by attracting external links. Thus, your website drives more traffic when reputable websites link to it.

Moreover, as your page authority increases, you attract more organic traffic to your site.

Additionally, high page authority makes those pages more likely to get shared on social media or cited by other websites.

7. Referral Traffic

Referral Traffic

Regarding digital marketing, referral traffic is generally more engaged and likely to convert than other types of traffic.

You open new pathways for potential visitors when you build high quality backlinks from reputable sources. You get backlinks from other websites that direct people to yours. More backlinks from authoritative sites mean more referral traffic.

By building links, you can reach new audiences and expand your reach. Since they clicked on a link, these visitors are usually pre-qualified to some extent.

The first thing it does is provide you with a steady stream of targeted visitors. As a result, you’ll have a longer average session duration, lower bounce rates, and higher conversion rates.

Secondly, referral traffic diversifies your traffic sources. If you only rely on organic search or paid ads, you’ll be vulnerable to changes to search engine algorithms and ad platforms. Getting backlinks will help you build a more sustainable traffic acquisition strategy.

Additionally, referral traffic can contribute to brand exposure and awareness. Through links on reputable sites, users learn about your brand and are more likely to remember and revisit it.

8. Interdependence Of Brand Authority And Link Building In Digital Marketing

Interdependence Of Brand Authority And Link Building In Digital Marketing

A brand’s authority is how people perceive your brand’s expertise, credibility, and trustworthiness. Consumers and search engines view and interact with your brand based on it.

Strategic link building matters here. Your aim is to acquire backlinks from authoritative and reputable websites in your industry.

The more high-quality websites link to your content, products, or services, the more recognition your brand gets.

As you accumulate more quality backlinks, your brand gains visibility and exposure among a wider audience. When users find your brand through these links, they’re more likely to trust you.

The brand authority has several benefits for your digital marketing efforts.

It enhances your organic search rankings. Search engines, such as Google, consider brand authority as a ranking factor.

Secondly, building brand authority fosters trust and credibility among your target audience.

Additionally, brand authority contributes to brand recognition and awareness. Backlinks increase your brand’s visibility, leading to more mentions, social media shares, and referrals.

Tip: Aim for quality over quantity, as a few high-quality backlinks can have a more significant impact than numerous low-quality ones.

9. Topic Authority

Topic Authority

Topic authority signifies that you have in-depth knowledge and valuable content related to a specific area.

How does topic authority come from link building? It comes from writing guest posts. Writing for top sites and getting a link back to portray you as a content expert. Imagine you have been doing this practice for quite some time; what will happen? You will become a go-to choice for people.

Hence, you will build trust. And once the trust is built, you start creating a community.

Who doesn’t love a community? When you have a loyal audience with you, they are much more likely to buy your products and services.

At this point, you might be wondering how that is going to be possible?

It comes from Link building in digital marketing helps you get backlinks from relevant and authoritative websites. Backlinks tell search engines and users that your website is a trusted, reputable source of information.

10. Long-Term Benefits

Long-Term Benefits

Hold on…How is the article going so far? Have you realized the benefits of link building in digital marketing?

Well, let’s talk about long-term benefits. It can have a lasting impact on your website’s visibility, authority, and overall success.

Unlike paid campaigns, where the result stays for a shorter period of time, here you can experience lasting results.

Yes, it is time-consuming. However, the following benefits stay longer:

Unlike some other digital marketing tactics, link building can provide long-lasting results. While it may take time and effort to build a strong backlink profile. The benefits can continue to pay off for months or even years as long as the links remain active and relevant.

Link building often involves reaching out to other website owners and building relationships with them.

The Connections You Make Can Lead To:

11. Better Conversion Rate

Better Conversion Rate

How link building in digital marketing contribute to a higher conversion rate? Let’s explore the reasons:

Acquiring backlinks from authoritative and relevant sources increases the likelihood of attracting genuinely interested visitors. Those visitors are more likely to engage with your site, spend more time exploring your offerings, and eventually become customers.

Links from other reputable websites show users that you’re an expert in your field. Having this perception of authority enhances your credibility. These visitors are more confident in what you’re offering.

Social proof is the psychological phenomenon where people are influenced by the actions and opinions of others. You get social proof when your site gets quality backlinks from reputable sources.

Providing valuable information, solving problems, or entertaining visitors with quality content can make your website better. A positive user experience makes them more likely to engage further, trust your brand, and buy from you.

The End Note…Link Building In Digital Marketing

You have now understood the benefits of quality link building in digital marketing. Be it ecommerce link building or any other tactics; these benefits can be attained through a strategic approach.

Link building is the most challenging part of SEO for 65% of digital marketers.


Because link building requires time and a step-by-step approach, if you build toxic links, there is a high chance of facing a search engine penalty.

You can not afford to avoid link build (given the amount of perks it comes with).

So, what is the way out? Is there a surefire way to get success with link building? Yes…

…get guidance from experts. If you have the budget, opt for a trusted link building service provider.

At this point, If you are looking for such an agency, BloggerOutreach is best among all.

With our White Hat SEO ecosystem, we build natural links and bring measurable results.

Once You Start Working With Us, You Will See An Improvement In Your:

  • Ranking
  • Traffic
  • Ranking keywords
  • Number of referring domains
  • Backlink profile
  • DA
  • DR

Want to know how? Book a free strategy call with our Outreach Expert and ask anything you’re unsure about.

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Tuhin Das-image

Being in the content writing landscape for 4+ years, Tuhin likes to go deep into the minds of his readers through his writing. He loves sharing content related to SEO, digital marketing, content writing, copywriting, Education, and lifestyle. Besides his inherent inclination towards creating content, he is also a sports enthusiast and travel freak.