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The most important ranking factor is backlinks. Earning backlinks isn’t easy. It takes strategy.

Do you want publishers to get obsessed with you? Let’s welcome SEO Outreach.

What is SEO outreach? What role does it play in boosting your website’s visibility and organic traffic?

This article will help you build quality backlinks and improve your search engine rankings.

If you are a newbie or an experienced SEO professional. you need to master the art of SEO outreach.

SEO Outreach: what is it and why does it matter? We will explore these questions in more detail.

So, let’s take a look.

Table Of Content

What Is SEO Outreach For Link Building?

You’re throwing a big party, but the success of your party depends on how many influential people show up.

In the same way, SEO outreach success depends on quality backlinks.

You’re hosting a party on your website, and the influential people are already popular sites.

Getting other websites to link to yours helps search engines consider your site trustworthy.

You could ask travel influencers or websites to link to your gardening blog. Your audience would love their content. Search engines would see you as an authority…

#1 SEO Outreach Strategy That Attracts Links

Link building with guest posting is the best SEO outreach strategy. You will get a backlink WHEN your content gets published on another site.

AuthorityHacker ranked guest posting as the number one link building method. As per their data, 64.9% of people prefer guest posting for link building.

Look for websites or blogs in your niche that accept guest posts.

You Can Find Guest-Accepting Sites By Searching For These Prompts:

“Write for us” + “[your industry/topic]”

“Guest post guidelines”

“[your industry/topic]”

“Contributor guidelines”

“[your industry/topic]”

“Guest blogging”

“[your industry/topic]”

“[Your industry/topic] + guest post”

Take the time to read each website’s guest posting guidelines. Pay attention to topics they accept, word count, formatting, and any other special requirements.

Get in touch with the website owner or editor and write an interesting pitch. Tell them who you are, what interests you, and suggest a relevant topic. Explain who you are and why you’re interested in guest posting. Tell them why you’re going to be a great contributor.

You’re ready to write your guest post! Once you’ve been accepted, write it! Make sure to include a bio about you and your website. Write an article that shows off your expertise, is informative, engaging, and high-quality.

Publish your article according to the website’s instructions. Respond to comments and promote your guest post on social media once it’s published. Sharing your knowledge with different audiences will expand your reach and establish you as an authority.

Click Here To Know About Link Building Mistakes

Other SEO Outreach Strategies That Attract Links

Other SEO Outreach Strategies That Attract Links

Guest posting is our favourite link building hack. However, there are other strategies that can serve the purpose.

1. The Moving Man Method

Imagine you’re driving down the street, and you see a moving truck outside a house. You wonder if the family left anything behind that I could use. That’s the Moving Man Method.

Find outdated content and improve its quality.

Here’s the opportunity. You can find this outdated content, and ask website owners to replace the link with your content.

Here’s How It Works?

– Start by identifying websites in your niche that have recently shutdown, rebranded, or moved.

Use SEO tools and find outdated content that links to old pages of the website.

– Let the site owners or editors know about outdated content and suggest they replace it.

– Describe how your resource is a suitable replacement for the content and how it can benefit their readers in your outreach email. – It’s okay if you don’t hear back after a reasonable amount of time. Sometimes, it takes more than one follow-up.

2. The Moving Man – Best Practices

Find existing content in your niche that has already gotten a lot of backlinks. This will be your inspiration.

Identify outdated or inactive resources and websites.

Links Can Become Outdated For A Variety Of Reasons, Like:

  • A company that is undergoing a rebranding.
  • There have been many websites whose URLs have changed.
  • There are numerous services or offerings that have been discontinued.
  • Inactive resources are those that are no longer maintained.

Here Are The Search Prompts That You Can Use:

“Top [your industry/topic] blogs/sites”

“Best [your industry/topic] resources”

“Most linked [your industry/topic] content”

“[Your industry/topic] statistics/research”

“Top [your industry/topic] influencers”

“[Your industry/topic] trends”

Enhance the content, provide updated information, or present it differently. Make it better, deeper, and more useful.

Explain why your improved content would be valuable for their visitors. Look for websites that link to similar but less comprehensive content.

3. Skyscraper Technique

It’s like reconstructing an old house. You improve the quality of the building for better living.

Using this method, you can improve, enhance, and make useful popular content.

Let’s say you are planning to write an article on ‘50 SEO statistics in 2023’. When you skyscrape, you try to create content such as ‘70 SEO statistics in 2023’. Adding 20 points to the content improved its quality.

To earn backlinks and promote your content, you reach out to relevant websites.

4. Broken Link Building

Broken link building involves identifying broken links (404 errors) on other websites and replacing them with your own.

This helps to build backlinks, which is good for SEO. Your own website will get more traffic as a result.

They might rebrand, shutdown, or move to a new domain. Their old backlinks are broken or outdated as a result.

The first step is to find broken backlinks. Locate websites that still have links pointing to the old site’s pages, but they are broken or no longer exist.

It may be possible to place a link from your own website to the broken link if you contact the website owners or editors.

Explain how it can benefit their audience by serving as a suitable replacement for the broken link in your outreach email.

Explain how it can benefit their audience by serving as a suitable replacement for the broken link in your outreach email.

Benefits Of SEO Outreach

We can’t keep calm! Here’s how SEO client outreach works.

  • Backlinks from authoritative sites can come from SEO outreach. These links indicate to search engines that your content is trustworthy and relevant.
  • This influx of visitors can boost your organic traffic and expose your brand to new audiences.
  • High domain authority is derived from quality backlinks acquired through outreach.
  • Outreach allows you to connect with industry influencers, bloggers, and website owners.
  • Through SEO outreach, you can place your brand in front of a wider audience.
  • Content featured on reputable websites increases brand recognition, credibility, and exposure.

Through SEO outreach, you can engage with a specific demographic interested in your niche.

Frequently Asked Questions (FAQs):

Here are some frequently asked questions about this topic.

Q1. Why Is Outreach Important In SEO?

A: Inbound marketing gets backlinks, builds relationships, and makes your site more visible. You’ll get more organic traffic, rank higher on search engines, and get more visibility.

Q2. What Is SEO Outreach?

A: By doing SEO outreach, you’re promoting your content, gaining backlinks, and connecting with other websites, bloggers, and influencers in your field. You can boost your authority, search rankings, and organic traffic by building relationships and getting people to link to your site.

Q3. What Does An SEO Outreach Specialist Do?

A: A SEO outreach specialist finds backlinks, guest posts, and content promotion opportunities for their clients.
They also:
1. Manage relationships.
2. Negotiates link placements.
3. Tracks results.

Q4. What Are The Benefits Of Outreach?

A: There are several benefits associated with outreach, including:
1. Get high-quality backlinks that boost your website’s authority.
2. Collaborating and promoting content to reach new audiences.
3. Building relationships with industry influencers and thought leaders.
4. Getting organic traffic from websites that link to yours.

Q5. What Are The Outreach Techniques For SEO?

A: Outreach techniques for SEO:
1. Guest Posting: Offering to write valuable content for other websites in exchange for a backlink.
2. Broken Link Building: Identifying broken links on relevant websites and suggesting your content as a replacement.
3. Skyscraper Technique: Creating exceptional, comprehensive content and reaching out to websites with less detailed content.
4. Influencer Outreach: Collaborating with influencers to promote your content and gain exposure to their audience.

Choose The #1 SEO Services

BloggerOutreach makes outreach link building easy. On your behalf, we take care of your SEO outreach efforts.

Finding and communicating with publishers takes time. To solve this problem, we have created a proven system.

Using our database of over 55,000 publishers, you can pick the sites you want. We’ll contact them, help you with content creation, and get you links.

We’re like your neighbourhood supermarket, where you get everything you need for your house. The same goes for building quality links.

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Tuhin Das-image

Being in the content writing landscape for 4+ years, Tuhin likes to go deep into the minds of his readers through his writing. He loves sharing content related to SEO, digital marketing, content writing, copywriting, Education, and lifestyle. Besides his inherent inclination towards creating content, he is also a sports enthusiast and travel freak.