Resource Page Link Building: The Ultimate Guide
Are you looking for a link building strategy that scales? One of the top tips to use is resource page link building. Even though the concept is not new, it is one of the leading link building strategies in the market.
In 2016, Moz carried out a survey on 4435 SEO professionals. 56% of them confirmed that were using resource page link building. It came out as the second most popular link building strategy among the respondents.
There are three reasons why resource page link building if famous. The strategy is relatively easy, is scalable, and works quite well. This strategy explains to you three simple steps of building links from a resource page.
However, we cannot assume that everyone knows the meaning of resource page link building. Therefore, it is prudent if we begin by defining this concept.
Meaning of Resource Page Link Building:
Resource page link building refers to the process of getting links from pages that curate and linking out to useful niche resources.
The first thing is for a person to design an incredible design-related resource. The page will curate and link to third-party resources. If you happen to come across such a page, you will reach out to the creator of that page and then suggest for inclusion.
Read more: Top 10 Link Building Tips in 2019
Why Resource Page Link Building Works:
The primary determinant of the value of a resource page is the quantity and quality of the third-party resources that it links to. All you need to do is reach out to the creators of these pages and suggest useful content. Most of them will accept because you are helping them to improve their page.
Therefore, most creators of resource pages like it when people reach out to them with suggestions. Most of them will even include a submission form on their page. The others will leave behind their email address to allow you to reach to them.
Therefore, you will not have to use a lot of effort to have them add your link. The most important thing is for your link to add value to the resource page. Most resource page creators are more than willing to take this action.
How to Build Links From the Resource Pages:
Resource page link building is only ideal for people who already have worthwhile links. It can be an informational resource like a tool or a blog post. However, if you have a valuable site, you can still use your homepage.
If you are good to go, you can be sure that it is a pretty straight forward process. We can categorize it into three steps that include;
- Finding relevant resource pages
- Vetting the pages
- Reaching out and suggesting your resource.
Let us look at these steps in depth from the top;
1. Finding Relevant Resource Pages:
There are a few suggestions on how to find resource pages. The most common approach is to use Google search operators. If you are not familiar with this concept, these are effectively advanced search modifiers. It allows users to pull more specific results from Google.
Google Search Operators are critical if you want to find a long list of appropriate resource page opportunities. The market has several search operators that you can use in finding prospects. The most important thing is to use a keyword that is relevant to your web page or web site.
You can re-use the same operator but modify the topic slightly to increase your number of prospects. The best practice is keeping the keyword searches somehow broad. If you decide to go so specific like ‘the best protein powder for kids,’ you may struggle so much to get relevant searches.
After this, you can now scrape the search results for all these queries. It allows you to pull them in one spreadsheet. It will help you to get all your prospects in one place ready for filtering and vetting. These two steps take place in the next step and there are different ways of scraping.
a) Manual Scrape:
If you are using the spreadsheet, you can place a “SERP link” next to every query. When you click on one of them, it will direct you to the top 100 search results for the related query in Google. It is not hard to extract these results and pull them in a Google spreadsheet.
The easiest way is to use the Ahrefs SEO toolbar by installing the software. Use the row credits that are part of your plan in extracting Google search results and then complete with the SEO metrics of Ahrefs. Every SERP downloads a CSV file meaning you may end up with hundreds of CVS files if you have different quarries.
You can overcome this by exporting the CSVs in bulk and then Merge-CSV.com. The website will merge several CSVs into a single master file.
b) Bulk Scrape:
You can save some time by going for bulk scraping. The tool will scrap results for several quarries in bulk. There are several ways of doing this but the most popular ones are two. The first option entails the use of scrapebox which is a self-proclaimed SEO Swiss-army knife.
To scrape the Google search results in the Scrapebox, paste all the queries in the keywords box and then click on the scrape button. However, you have to invest in proxies to achieve this objective. However, some people will tell you that the hassle is more than its worth.
The second approach is called citation labs link prospector. It is one of the best techniques of scraping Google search results in bulk. You can input up to 149 keywords and it will provide the top 100 search results.
There is no need for proxies because the solution is 100% cloud-based. It is simple enough to use this solution. You need to go to new prospects, custom, create a custom report, and then paste in these quarries from the spreadsheet.
The next step is to hit on show advanced options to modify the depth of the scrape. It will affect the number of credits that you need for a scrape. Most users prefer to set it at 100.
2. Vet the Pages:
After scraping, you may be having thousands of pages from Google. The next step is to vet your prospects. You can either use and metric-based filtering & elimination or manual review.
You will be pulling in a collection of SEO metrics to remove the junk without visiting the pages. After this, you can manually review the prospects that remain before you reach out. It is the most effective path to take if you want to succeed in resource page link building.
i) Metric-Based Elimination and Filtering:
If you used Ahrefs SEO toolbar in exporting SERPs, you will be a step ahead. You will see Ahref’s SEO metrics in the final CSV. The first tool that you can use is the Screaming Frog. You can use it to pool a limitless number of URLs from Ahrefs’ SEO metrics.
Open the Screaming Frog and use the List mode. Connect it to the Ahrefs’ account and enter your credentials. After this, click on upload and paste in the list of scraped URLs before confirming the list of links. Start scraping and when the crawl is over, hit complete to get your results in the CSV format.
You will be having a lot of data and you don’t need everything. You will need to clean up things before proceeding further. Keep the relevant columns and delete the others. The URL/target column will help you to remove pages from specific websites like Twitter, Facebook, Blogspot, and Pinterest.
ii) Manual Vetting:
By now, you should have removed most of the junk prospects from the list. However, you are not yet through with your work. Manually review the pages that are remaining to see the best prospects that you can reach out to.
You can open the URLs in batches of five to ten and review the pages manually. Openallurls.com will help you make this task easier. The process is subjective but you need to look for pages that are linking out to external sources.
Also, look for topics resources that are linking to the other topically-related resources. You need to get a site that someone cares to maintain. In summary, you need to get a site where adding your link will be valuable.
When you make an effort to follow this path, your rate of conversion will skyrocket. Put an X on prospects that don’t meet the above requirement. The reason is that you don’t have to waste your time pitching them.
3. Reach Out and then Suggest Your Resource:
Once the list of the prospects you have vetted is ready, you should contact them and then suggest to them to include your resources on their page. It is the easiest part of the processor resource page link building.
All you need is a relevant resource that adds value to their page. The guiding principle is to allow the right person to know of the existence of your content. A few tips can help you succeed at this stage of resource page link building.
First, you need to research about their preferred method of contact. Don’t assume that your preferred method is what the person you are contacting also loves. Some people will tell you the method to use when suggesting additional resources.
Make sure you keep their wishes in everything that you are doing. It is a form of respect that increases the chances of creators linking to you. Also, send an email to the individual who is responsible for the page.
The lazy marketer will email firstname.lastname@example.org because it is easily available. Try to find out the person who is responsible for the resource and contact him directly. It is the best way to increase your conversion rate.
Inform the person the destination of the link. In resource page link building, you should not allow the other individual to think more than he has to. When you tell him the best place to add your link, you will be making his life easier.
The other key to resource page link building is to point out the broken links on the page. Resource pages tend to have so many broken links. Dead links reduce the value of the page and are detrimental to user experience.
Therefore, the resource page owner who values his efforts should remove all the broken links. Presence of broken links tells you that the owner does not care or are not aware that these broken links exist. As you review each page manually to personalize the outreach emails, check for broken links.
LinkMiner Chrome extension can help you to undertake this task easily and fast. It turns red all the dead links once you click the extension icon in your browser. As the person edits and fixes the page, it increases your chances of getting a link from that resource page.
Avoid any resource owner who asks for money in exchange for a link. Resource page link building is a free exercise that benefits both of you. Therefore, you should not part with any cash to get a link. Besides, paying reduces the quality of the resource page link building.
It may cause more harm than good to your SEO efforts. Buying links is against the guidelines of Google and can attract hefty penalties to your website.
You Can Find More Links By;
- Searching the backlink profile from sites that have known resource pages.
- Searching for the less traditional resource pages.
- Searching for the pages that have the resource sections
The good thing about resource age link building is that it is less competitive because fewer people are doing it. These links tend to be of higher quality than the ones that come from traditional resource pages.
However, it is not easy to find pages for resource page link building. Unlike the traditional resource pages, these people are not always looking for your feedback or suggestions. As a result, it leads to low conversion rates.
It does not imply that the resource page link building is a lousy strategy. All it means is that you should put in some extra effort. It is advisable to establish a relationship with the owner of the site before making your request. It will help you to avoid the above-mentioned negatives.
Most SEO professionals out there are using resource page link building as a marketing strategy. It is one of the most successful tactics to increase traffic and conversion. The secret of success is targeting the right resource pages.
Resource page link building is an excellent starting point in your marketing campaigns. If you are stuck in any way, will help you out.
Do you have anything to share about this topic, feel free to leave your comments here!