With 44% of SEOs recommending resource page link building, it ranks seventh among link building strategies.
Source: SureOak
In fact, according to a ‘link building report 2022’ by Arfa, 24% of respondents voted in favor of resource page link building.
So, the concept is not new. (And the benefits are immense.)
Basically, there are three reasons why resource page link building/link posting is popular:
- It attracts high-quality niche backlinks to your site.
- The strategy is relatively easy, scalable, and works quite well.
- You only need to follow three simple steps to build links from a resource page.
Are you new to resource page link building? This article will give you a broader perspective, whether you are a new or seasoned SEO. So, let’s quickly begin…
Table Of Content
Meaning Of Resource Page Link Building/Link Posting
Resource page link building refers to the process of getting links from pages that curate and link out to useful niche resources.
The first thing is for a person to design an incredible design-related resource. Then, the page will curate and link to third-party resources. Finally, if you happen to come across such a page, you will reach out to the creator of that page and then suggest inclusion.
Why Resource Page Link Building Works?
The primary determinant of the value of a resource page is the quantity and quality of the third-party resources that it links to. All you need to do is reach out to the creators of these pages and suggest useful content. Most of them will accept because you are helping them to improve their page.
Therefore, most creators of resource pages like it when people reach out to them with suggestions. Most of them will even include a submission form on their page. The others will leave behind their email address to allow you to reach them.
Therefore, you will not have to put a lot of effort into having them add your link. The most important thing is for your link to add value to the resource page. Most resource page creators are more than willing to take this action.
How To Build Links From The Resource Pages?
Resource page link building is only ideal for people who already have worthwhile links. It can be an informational resource like a tool or a blog post. However, if you have a valuable site, you can still use your homepage for good-quality link posting.
If you are good to go, you can be sure that it is a pretty straightforward process.
We Can Categorize It Into Three Steps That Include:
- Finding relevant resource pages.
- Page screening and narrowing down.
- Reaching out and suggesting your resources.
Let us look at these steps in depth from the top;
1. Finding Relevant Resource Pages
There are a few suggestions on how to find resource pages. The most common approach is to use Google search operators. If you are not familiar with this concept, these are effectively advanced search modifiers. It allows users to pull more specific results from Google.
Google Search Operators are critical if you want to find a long list of appropriate resource page opportunities. The market has several search operators that you can use to find prospects. The most important thing is to use a keyword that is relevant to your web page or website.
You can re-use the same operator but modify the topic slightly to increase your number of prospects. The best practice is to keep the keyword searches somehow broad. If you decide to go so specific as ‘the best protein powder for kids,’ you may struggle to get relevant searches.
You can use various combinations of search queries to find relevant resource pages.
Here Are Some Examples:
- Keyword + “resources“
- Keyword + “helpful links“
- Keyword + “recommended websites“
- Keyword + “useful resources“
- Keyword + “best practices“
- Keyword + “resource directory
- Keyword + “reference links“
- Keyword + “tools and resources“
- Keyword + “industry resources“
- Keyword + “curated links“
After this, you can now scrape the search results for all these queries. It allows you to pull them into one spreadsheet. Second, it will help you get all your prospects in one place, ready for filtering and vetting. These two steps take place in the next step, and there are different ways of scraping.
(i) Manual Scrape
If you are using the spreadsheet, you can place a “SERP link” next to every query. When you click on one of them, it will direct you to the top 100 search results for the related query in Google. It is not hard to extract these results and pull them into a Google spreadsheet.
The easiest way is to use the Ahrefs SEO toolbar by installing the software. Use the row credits that are part of your plan in extracting Google search results and then complete the SEO metrics of Ahrefs. Every SERP downloads a CSV file meaning you may have hundreds of CVS files if you have different quarries.
You can overcome this by exporting the CSVs in bulk and then Merge-CSV.com. The website will merge several CSVs into a single master file.
(ii) Bulk Scrape
You can save some time by going for bulk scraping. The tool will scrap results for several quarries in bulk. There are several ways of doing this, but the most popular ones are two. The first option entails the use of a scrape box, which is a self-proclaimed SEO Swiss army knife.
To scrape the Google search results in the Scrapebox, paste all the queries in the keywords box, and click on the scrape button. However, you have to invest in proxies to achieve this objective. However, some people will tell you that the hassle is more than it’s worth.
The second approach is called citation labs link prospector. It is one of the best techniques for scraping Google search results in bulk. You can input up to 149 keywords, and it will provide the top 100 search results.
There is no need for proxies because the solution is 100% cloud-based. It is simple enough to use this solution. You need to go to new prospects’ customs, create a custom report, and then paste these quarries from the spreadsheet.
The next step is to hit on show advanced options to modify the depth of the scrape. For example, it will affect the number of credits that you need for a scrape. Most users prefer to set it at 100.
2. Page Screening & Narrowing Down
After scraping, you may have thousands of pages from Google. The next step is to vet your prospects. You can either use metric-based filtering & elimination or manual review.
You will be pulling in a collection of SEO metrics to remove the junk without visiting the pages. After this, you can manually review the prospects that remain before you reach out. It is the most effective path to take if you want to succeed in resource page link building.
(i) Metric-Based Elimination And Filtering
If you used Ahrefs SEO toolbar in exporting SERPs, you would be a step ahead. You will see Ahref’s SEO metrics in the final CSV. The first tool that you can use is the Screaming Frog. You can use it to pool a limitless number of URLs from Ahrefs’ SEO metrics.
Open the Screaming Frog and use the List mode. Connect it to the Ahrefs account and enter your credentials. After this, click on upload and paste in the list of scraped URLs before confirming the list of links. Start scraping and when the crawl is over, hit complete to get your results in the CSV format.
You will have a lot of data, and you don’t need anything. However, you will need to clean up things before proceeding further. Keep the relevant columns and delete the others. The URL/target column will help you remove pages from specific websites like Twitter, Facebook, Blogspot, and Pinterest.
(ii) Manual Vetting
By now, you should have removed most of the junk prospects from the list. However, you are not yet through with your work. Manually review the pages that are remaining to see the best prospects that you can reach out to.
You can open the URLs in batches of five to ten and review the pages manually. Openallurls.com will help you make this task easier. The process is subjective, but you must look for pages linking to external sources.
Also, look for topic resources that are linked to the other topically related resources. Finally, you need to get a site that someone cares to maintain. In summary, you need to get a site where adding your link will be valuable.
When you make an effort to follow this path, your rate of conversion will skyrocket. Put an X on prospects that don’t meet the above requirement. The reason is that you don’t have to waste your time pitching them.
3. Reach Out And Then Suggest Your Resource
Once the list of the prospects you have shortlisted is ready, you should contact them and suggest that they include your resources on their page. It is the easiest part of the processor resource page link building.
All you need is a relevant resource that adds value to their page. The guiding principle is to allow the right person to know the existence of your content. A few tips can help you succeed at this resource page link-building stage.
First, you need to research their preferred method of contact. Don’t assume that your preferred method is what the person you are contacting also loves. Some people will tell you the method to use when suggesting additional resources.
Make sure you keep their wishes in everything that you are doing. It is a form of respect that increases the chances of creators linking to you. Also, send an email to the individual who is responsible for the page.
Note:
The lazy marketer will email [email protected] because it is easily available. Try to find out the person who is responsible for the resource and contact him directly. It is the best way to increase the conversion rate.
Inform the person of the destination of the link. In resource page link building, you should not allow the other individual to think more than he has to. When you tell him the best place to add your link, you will be making his life easier.
The other key to resource page link building is to point out the broken links on the page. Resource pages tend to have so many broken links. Dead links reduce the value of the page and are detrimental to the user experience.
Therefore, the resource page owner who values his efforts should remove all the broken links. The Presence of broken links tells you that the owner does not care or is not aware that these broken links exist. As you review each page manually to personalize the outreach emails, check for broken links.
LinkMiner Chrome extension can help you to undertake this task easily and fast. It turns all the dead links red once you click the extension icon in your browser. Then, as the person edits and fixes the page, it increases your chances of getting a link from that resource page.
Avoid any resource owner who asks for money in exchange for a link. Resource page link building is a free exercise that benefits both of you. Therefore, you should not part with any cash to get a link. Besides, paying reduces the quality of the resource page link building.
It may cause more harm than good to your SEO. Buying links is against Google guidelines and can attract hefty penalties to your website.
You Can Find More Links By:
- Searching the backlink profile from sites that have known resource pages.
- Looking for the less traditional resource pages.
- Searching for the pages that have the resource sections.
The good thing about resource age link building is that it is less competitive because fewer people do it. These links tend to be of higher quality than the ones that come from traditional resource pages.
However, it is not easy to find pages for resource page link building. Unlike the traditional resource pages, these people are not always looking for your feedback or suggestions. As a result, it leads to low conversion rates.
It does not imply that the resource page link building is a lousy strategy. All it means is that you should put in some extra effort. It is advisable to establish a relationship with the owner of the site before making your request. It will help you to avoid the above-mentioned negatives.
Resource Page Link Building Template For Outreach Emails
Hey there!
I’ve been checking out your [specific resource page] and really liked how in-depth you go into [specific topic or section].
Your dedication to sharing comprehensive resources is awesome and matches our aim of bringing value to the community.
We’ve created a [description of your content/resource] that fits well with your content and could offer fresh insights or an extra resource for your readers. It might add more variety to your content and boost engagement on your page.
If you think it’s a good fit, here’s the link to check out: [Your Resource Link]. It could be a great way to bring more value to both our audiences.Thanks for putting together such a valuable resource. Feel free to ask any questions or discuss ways to collaborate further.
Talk to you soon,
Your Name
Website
What is an Example of Resource Page Link Building?
For example, you have an “in-depth guide on sustainable gardening techniques,”. So, in that case, you may want to look for some environmental blogs, gardening resource pages, or educational sites with a related-level section for the same external resources.
For example, your outreach email might describe how your guide provides new insights or is a complement to the guide they already have.
Manual Scrape: Search for pages that might link to your guide. Use search queries on Google like:
“sustainable gardening” + “resources”
“environmental blogs” + “useful links”
“gardening guides” + inurl:resources
You should scan the search results and find resource pages listing links to other websites. Paying visits to such pages gives you an insight into the kind of material they like to link to.
Bulk Scrape: Once you have pinpointed exactly which queries are most effective, you can attempt to scale the process. For example, searching for and scraping URLs for possible resource pages can be done on a large scale and automated with ScrapeBox. However, avoid being spammy.
Narrow Down: Yes, it’s the game of elimination where you narrow down the choices to get the most relevant and authoritative ones.
Check to see the domain authority: of such sites using tools like SEO. Filter away any that do not seem to have good reputations in that niche, or those unrelated to your niche.
Sending the Outreach Email: Craft a personalized outreach email for each potential link opportunity.
Your Email Should…
Introduce yourself and your website. Mention the specific resource page where you want your link to be added.
Explain the value and relevance of your “Sustainable Gardening Techniques” guide. Highlight what makes your guide unique and why it would be valuable to their resource page.
Be concise, polite, and professional.
Ensuring the Links: Ensure to respond to any replies that come into your mailbox after sending your outreach emails. Some may have more questions, while others may have more information to provide.
In the case of an affirmative answer, ensure the webmaster has everything they need to include your link. After the link is live, verify it to ensure it’s working correctly.
If the webmaster does not reply, send a gentle reminder after a week or two. Building a relationship with them will further give fruit for you in the future for more link building, so keep all the communications friendly and professional.
Frequently Asked Questions (FAQs):
Is the article going well so far? Well, it’s time to give you more value.
A: Resource page link building gets backlinks to the website by posting high-quality content on relevant resource pages. These backlinks from reputable sources will increase your website’s visibility and authority.
A: You can find resource pages for link building in several ways. Search engines and specific search queries are effective methods. For example, you can search for “your keyword + resources,” “useful links,” or “recommended websites” to find relevant resources. To find out where your competitors are getting their links, use backlink analysis tools. You can also join online communities, forums, or social media groups.
A: When writing a resource page, consider the following steps:
(i) Define your target audience and their needs.
(ii) Research and gather relevant resources.
(iii) Organize the resources. (iv) Provide concise descriptions.
A: The 7 steps for writing resource descriptions are as follows:
1. Set the description vocabulary.
2. Try to be concise and clear.
3. Highlight key benefits.
4. Use compelling language.
5. Include relevant keywords.
6. Avoid excessive promotion.
7. Write the description.
A: A links page or directory provides links to useful external resources on a particular topic. You can use articles, blogs, websites, tools, videos, tutorials, or anything else that’s helpful.
On resource pages, visitors can find trusted and recommended resources. Owners use them to provide added value to their audience and build relationships.
Final Thoughts!
Most SEO professionals out there are using resource page link building/link posting as a marketing strategy. It is one of the most successful tactics to increase traffic and conversion. The secret to success is targeting the right resource pages.
Resource page link building is an excellent starting point in your marketing campaigns. If you are stuck in any way, it will help you out.
Do you have anything to share about this topic, feel free to leave your comments here!
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