5 Reasons Your Business Should Have A Link-Building Strategy
Ignoring link-building means leaving money on the table.
Actively engaging in this practice consistently leads to better search engine visibility and online success than your competitors.
We assume you want to grow your business through link building strategy. right?
Disclaimer: Building links does NOT happen overnight. Link building isn’t just a one-time thing, it’s an ongoing process that requires constant effort and adaptation to stay ahead of competitors
Don’t worry! We got you covered.
If you are a business owner struggling to gain online visibility…or someone who is apprehensive about whether to incorporate link building in your strategy…
…this article is for you! Don’t stop reading.
Table Of Content
Let’s Understand The Game Of BACKLINKS Through Link Building Strategy
Google’s top-ranking results typically contain 3.8 times more links. Yes, that’s right.
Backlinks are the secret weapon to your digital footprints.
Let’s understand this with a story…
Imagine there was a determined entrepreneur named Alex. Alex had just launched a brand-new website, filled with incredible products and services. Yet, there was a problem – no one knew about it.
Feeling lost in the sea of competitors, Alex stumbled upon a concept called link building.
Alex was curious and eager to learn about how backlinks work. Backlinks connect different websites on the internet like golden threads. It signals search engines that the linked website is trustworthy and authoritative when other websites link to it.
Excited by the potential power of backlinks, Alex began strategizing. The goal was simple – to acquire as many high-quality backlinks as possible. But Alex quickly realized that it wasn’t just about quantity, but the quality of those backlinks.
Alex embarked on a journey to build relationships with influential websites, industry leaders, and reputable publications.
Alex’s website rose in search engine rankings as backlinks poured in. It was like climbing a majestic mountain, step by step, as the website gained visibility and authority.
But the game of backlinks wasn’t just about climbing to the top. It was about staying there. Alex realized that link-building was an ongoing adventure.
With each new backlink, Alex’s website gained more trust from both search engines and potential customers. It attracted a steady stream of visitors and ultimately led to increased revenue and success.
Click Here To Know About The Guest Posting Opportunities
5 Entrepreneurial Benefits Of Having A Link-Building Strategy
Let’s take one example. You know Microsoft, right? Here is what we discovered after analyzing their backlink profile.
Backlinks have greatly benefited the world’s top players. We randomly took Microsoft for our analysis. When we checked their metrics, and backlink profile on Ahref, here is what came out:
They have created a whopping 16.3M backlinks. This robust backlinks profile positively impacted their overall metrics, such as:
- UR (URL rating): 83
- Domain rating: 96
- Organic keywords: 254K
- Organic traffic: 4.9M
- Traffic value: $940K
Top brands are reaping the benefits of link-building strategies. What’s stopping you?
Need inspiration? Check out the benefits that come from link building strategy.
1. Improved Search Engine Rankings
Let’s understand this with a hypothetical success story.
A company called XYZ Company sells organic skincare products online. Their search engine rankings were not satisfactory despite having an attractive website and high-quality products.
They considered link building.
They took 5 steps:
Step 1: Link Profile Analysis
Analyzing XYZ Company’s existing link profile was the first step. A variety of SEO tools were used to identify their current backlinks, assess their quality, and identify areas to improve. Their backlink profile lacked diversity, with a majority of links coming from low-authority sites.
Step 2: Competitor Analysis
XYZ Company analyzed their main competitors’ backlink profiles and identified their main competitors. Using the backlinks of successful competitors, they discovered new linking opportunities.
Step 3: Outreach And Relationship Building
A link profile and competitor analysis provided XYZ Company with the information they needed to launch an outreach campaign. Organic skincare content was offered to relevant blogs, influencers, and websites. Developing relationships and demonstrating expertise led to guest posting opportunities.
Step 4: Content Creation And Promotion
The XYZ Company created high-quality content to attract more backlinks. They published organic skincare blogs, guides, and videos. Their content was promoted via social media, email newsletters, and influencer collaborations, increasing its visibility.
Step 5: Tracking And Analysis
XYZ Company closely monitored its website’s performance throughout the link building campaign. Their search engine rankings, organic traffic, and backlinks were tracked. Using this data, they identified successful link building strategies and optimized their efforts.
After implementing the link building campaign, XYZ Company observed:
Significant improvements in their search engine rankings and organic traffic.
Ranking through link building has been explained in the above example. We hope you got it. Let’s move on to the next benefit of having an SEO link building strategy.
2. Increased Website Traffic
According to Ahref, “Generally speaking, the more backlinks a page has, the more organic traffic it gets from Google. “
Having a Link building can drive referral traffic to your website.
Backlinks on relevant, high-traffic websites allow your brand to be discovered and clicked on.
You can increase website traffic and convert visitors into customers through these links.
3. Enhanced Brand Authority And Reputation
What about getting links from the most reputed sites within your niche? Well, let’s simplify it.
Imagine you have a restaurant that is getting recommended by top food critics. How’s the feeling dude?
Now consider this analogy with respect to backlinks.
Having links from reputable and influential websites in your industry establishes your brand as an authority.
When other websites link to your content, it signals to users and search engines that your brand is trustworthy and credible.
This boosts your brand’s reputation, leading to increased brand authority and consumer trust, which can result in higher conversions and customer loyalty.
4. Expanded Online Reach And Exposure
You can reach new audiences and expand your online reach with link building.
You expose your brand to more potential customers when you get links on relevant websites.
This increased exposure can lead to new partnerships, collaborations, and opportunities for growth.
5. Long-Term Sustainable Growth
Growing your business on a sustainable basis starts with a well-planned, well-executed link building strategy.
When you consistently acquire high-quality backlinks over time, it becomes more difficult for competitors to outrank you in search engine results.
Additionally, as your link profile strengthens, the cumulative impact of these links can provide ongoing benefits in terms of traffic, rankings, and brand authority.
Frequently Asked Questions (FAQs):
In regards to this topic, here is a list of frequently asked questions:
The benefits of link building for business range from:
1. Improved search engine rankings.
2. Increased website traffic and visibility.
3. Enhanced brand authority and reputation.
4. Expanded online reach and exposure.
5. Long-term sustainable growth.
6. It helps drive targeted traffic.
7. Builds trust and credibility.
8. Creates opportunities for partnerships and collaborations.
To succeed online, you need links. They improve search engine rankings, increase website visibility, and drive organic traffic. As a result, it helps your website stand out, builds trust and credibility with search engines and users, and establishes your brand as an authority.
Link-building strategies include:
1. Creating high-quality and relevant content.
2. Collaborating with industry influencers and bloggers.
3. Guest posting on authoritative websites.
4. Participating in interviews and expert roundups.
5. Leveraging social media platforms.
6. Utilizing local citations and directories.
7. Analyzing competitors for link-building opportunities.
Local link building has specific benefits for businesses targeting a local audience. It helps improve local search rankings, increases visibility within the local community, drives targeted traffic from local sources, enhances local brand recognition and reputation, and generates more leads and conversions from the local market.
Link building is still important. Despite changes in search engine algorithms, backlinks still matter. You can improve your organic search rankings and drive targeted traffic by building high-quality and relevant backlinks. Follow ethical link building practices and focus on quality over quantity.
Build Links With Confidence
Have you figured out the best link-building strategy? Build backlinks first. Ensure your external link-building strategy attracts relevant and targeted users.
Creating a link-building strategy and executing the same – requires time and continuous effort.
This is why people seek external help.
It is estimated that almost 40% of businesses spend $1000-5000 per month on link building.
As shown above, a link-building service can be extremely helpful.
BloggerOutreach steps in here. Our link-building services are guaranteed to produce results.
Get in touch with our link-building experts today! We create tailored link-building strategies that align with your specific goals and industry dynamics. We help small businesses, e-commerce stores, and established brands harness the power of high-quality backlinks.
Join us for a free consultation call, and let’s improve your online presence!
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