Link Building Strategies For SEO Content Writers
Are you an SEO content writer looking to boost your website’s rankings? Do you dream of attracting visitors and dominating the digital landscape?
Link building is the way to go!
Link building is earning backlinks from reputable sites.
From the standpoint of a search engine, backlinks work as a recommendation.
More Backlinks = More Recommendations = Higher Rankings.
In today’s cutthroat online world, compelling content isn’t enough. High-quality backlinks go beyond the words on the page.
With these little gems, you can boost your website’s domain authority, attract hordes of visitors, and boost your overall SEO.
You can boost your online visibility and climb search engine rankings with the right strategies.
So, if you’re ready to discover the hidden art of link building for SEO content writers, join us on this exciting journey.
Table Of Content
SEO Content Writer’s Hacks To Link Building
Do you know how to leverage your content to earn backlinks? Here you go:
1. Create Linkable Content (High Quality)
Focus on value. You read it right.
When you provide value to your audience when you create valuable content.
It can be educational articles, insightful SEO blog posts, detailed guides, or visually appealing infographics. Offer information that is helpful, interesting, and unique.
The more valuable your content is, the more likely others will link to it. You start earning backlinks.
So, How Do You Go About Creating Linkable Content?
- Well, the first step is to research your target audience thoroughly. Find out their interests, pain points, and what kind of information they need.
- Make sure your content is well-written, engaging, and provides real value.
- When writing for SEO, aim to cover topics comprehensively and offer unique insights or perspectives.
- Present information in a way that is easy to understand and digest. Use relevant examples, case studies, and statistics to support your claims and make your content more credible.
2. Write Guest Posts
Hey SEO content writer! You want people to link to your content. Right? Opt for guest posting!
Here’s How It Works:
- Imagine you are a writer from the fitness industry. You reach out to the relevant sites in your niche.
- Offer to write high-quality articles. You promised to make it valuable.
- A guest post published on another website exposes your content to a new audience.
- Your link may lead readers to your website if they find your content useful and engaging.
It increases your website’s authority in search engines by bringing traffic directly to your site and gaining valuable backlinks.
People will want to share it on social media or by linking to it.
Links from other websites to yours are like votes of confidence. Search engines see them as trustworthy signals.
3. Broken Link Building
Let’s talk about a specific link building strategy called broken link building.
What is broken link building?
This strategy involves finding and fixing broken links on niche websites. (Broken links are links redirected to pages that no longer exist).
As an SEO content writer, you offer the site owner a solution for their broken links. You tell them that you will fix their links to valuable content.
For example, If you have a well-written article about a similar topic, you can suggest replacing the broken link with your article.
It is a win-win solution.
Your site’s visibility in search engine rankings improves when you gain backlinks. In contrast, it helps webmasters maintain a user-friendly website.
4. Skyscraper Technique
Do you know what skyscraper technique is? The skyscraper technique involves three main steps:
(i) Finding Popular Content Within Your Niche:
Identify popular content in your industry. Find articles, blog posts, or resources that have gained much attention. You can find such content using BuzzSumo or Google Trends. Focus on topics with proven interest and demand.
(ii) Creating A Better Version:
Here’s the fun part. Find content gaps. Make the popular content better and more comprehensive. Adding depth, value, and insights. Be sure to provide a unique perspective.
Once they finish reading your content, they should stop looking for more information – this must be your mindset.
(iii) Reaching Out To Websites For Link Opportunities:
When your improved content is ready, contact the websites that link to it. Find the website’s owner, editor, or content manager in this step.
Craft a polite and personalized outreach email where you introduce yourself.
Mention their existing link to the original content, and explain how your improved version adds even more value to their audience.
Don’t forget to include the link to your content and suggest they consider linking to it instead.
5. Contact Industry Influencers
Imagine you’re an SEO content writer who creates valuable and informative articles for your website.
However, if no one knows about your content, it won’t have the desired impact.
That’s where industry influencers come into play.
Who are industry influencers?
They are trusted experts in your industry and have a large following. Often they are bloggers, social media personalities, or industry experts.
Connect with these influencers and introduce them to your content. Identify your industry’s key influencers.
- How To Select The Right Influencer? Look for those who have a significant online presence and a relevant audience. You can find them through social media platforms, industry forums, or even searching for popular blogs or websites in your niche.
- Next Step? Once you’ve identified the influencers, reach out to them in a genuine way. Engage with their content on social media and share your insights.
- Share Your Content – Congratulations! You have to build a rapport with the influencer. Now? It’s time to share with them and emphasize the value and relevance of your content to their audience.
If they find it valuable and aligns with their interests, they may be inclined to link to your content or share it with their followers.
6. Resource Page Link Building
What Are Resources Pages?
Resources pages gather and list useful links and resources. Users can find high-quality content on these pages.
SEO content writers can use these resource pages to build links and enhance your website’s visibility.
You’ll need to search for relevant resource pages for your niche.
Let’s say you write about fitness and healthy living. Find resource pages related to fitness, nutrition, exercise, or any other relevant subtopic within your industry. These resource pages can be found on search engines, industry directories, and social networks.
After identifying potential resource pages, contact the webmasters or website owners who maintain them. A website’s contact or about page usually has their contact information. Craft a polite and personalized email to introduce yourself and your content.
What To Highlight In Your Email? Explain why your content is valuable, and how it is relevant to their resource page’s audience. Highlight the unique insights, expertise, or information you include in content that complements existing resources. Make sure to emphasize the quality of your content.
Links to relevant articles or resources should be provided when suggesting your content. Provide all the necessary information upfront to make their job easier. Provide a brief description or summary of your content to entice them to add it to their resource page.
How Can SEO Writers Earn Backlinks From Resource Page Link Building? When you make their resources better, they will offer an inbound link to your site.
7. Harness The Potential Of Social Media
You’ve created a great piece of content. You want it to reach as many people as possible. That’s where social media comes in.
With millions of users, social media platforms like Facebook, Twitter, Instagram, and LinkedIn are busy hubs of activity.
- Select The Right Platform: Every business has some unique aspect to it. The platform depends on the goal, scope, and type of the business. For example, B2B business is mostly active on Linkedin. Whereas B2C businesses mostly use Facebook and Instagram to reach their intended audience.
- Stay Responsive: It’s not just about broadcasting your content on social media. Respond to comments, ask questions, and encourage discussions.
Now Let’s Put Ourselves In The Shoes Of SEO Content Writers – Why Is This Important For Link Building?
People are more likely to find your content valuable and relevant when you engage with them and share your work. They might link to your content if they find it useful or interesting. Those are backlinks.
As mentioned, Search engines like Google see it as a positive signal when other websites link to your content.
8. Participate In Online Communities
Imagine this: let’s say you are an SEO writer from the ‘technology’ niche. Join industry-specific forums, groups, and communities where like-minded people discuss and share information about technology.
Engage Directly With Your Target Audience:
Contribute valuable insights, and share expertise questions about your expertise. This helps establish yourself as a knowledgeable and trusted source in the community.
How does that help in link building?
When engaging in discussions and providing helpful information. You can strategically incorporate our expertise, which can be shared; valuable insights can be contributed.
Smart Move: For example, if someone is discussing the latest smartphone trends and you already have written an article on the same. Now share insights, opinions, and excerpts from the article. Temp them value that leaves them hungry for more.
You can write, ‘If you want more insights on the same, check out this guide.’
One-Click = One Backlink
Note: The key is to provide genuine value. Don’t just spam the community with links to your content. Your links should be natural and contextually relevant to the discussion.
People who find your content helpful and informative are likelier to click on your links and visit your website.
Build Links Smartly! Want To Know More Strategies?
How’s the article going so far? Have you enjoyed it? As we are on the verge of concluding this article, hopefully, it’s clear that SEO writing is a great way to get backlinks.
Hold on! Would you like to know more insights on the topic? If yes, then keep reading.
Here Are They –
- Infographics Outreach: Create informative and visually appealing infographics, then reach out to relevant websites and offer them as a resource in exchange for a backlink.
- Testimonials And Reviews: Offer testimonials or write reviews for products or services in your niche and request a backlink to your website in return.
Attention SEO Content Writers! Are you ready to take advantage of the said practices? Keep moving.
For Businesses: Do you want to build links with SEO content? If yes, seek help from professionals. Hire a content writing agency that masters producing SEO-optimized content. Working with such an expert agency is really a privilege.