Spread the love

Google considers Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) more in 2023.

Another important aspect is having a diversified link profile that seems natural.

Finally, Google is not against link building. However, it considers links that are contextual, relevant and add value.

So, what is the solution for the same?

Here natural links come into the game. Natural link building helps to improve your website’s SERP rankings. Moreover, It adds to your overall online presence.

Here is the catch: Not many people know about natural link building. This is why we have created a comprehensive guide that will unfold the secrets of natural link building.

In This Article, We Will Talk About:

  • Natural links and their importance.
  • What separates Good like from poor links.
  • Natural link building techniques to get sure-shot results.

Without further ado, let’s dive in…

Table Of Content

What Is A Natural Link?

Natural links are those links that come to you organically. Okay, then what is natural link building?

Natural link building is a legitimate and ethical way of acquiring natural links to your website.

In simple terms, it means other websites voluntarily link to your content because they find:

  • Valuable
  • Relevant
  • Interesting

These links are earned organically. They are not manipulated through ill practices such as participating in link schemes.

Imagine you run a blog about healthy recipes. Now, you recently published a comprehensive article on “10 Nutritious Smoothie Recipes for a Refreshing Morning.”

Since your content is genuinely helpful and informative, other food bloggers and health enthusiasts find it outstanding. Impressed by the quality of your content, they decide to share it with their own readers by linking to it.

This scenario is a perfect example of natural link building. The links that you earned were not solicited or requested by you.

Why Is Natural Link Building Important?

When Google sees people linking to you, they find you more authoritative and trustworthy. If you take part in natural link building constantly, algorithms consider you a credible source.

Hence, Google will push you to higher rankings.

A Higher Ranking Is Correlates With:

  • High-quality targeted traffic.
  • Improved brand awareness.
  • Growing visibility on SERPs.
  • Boost your credibility.
  • More leads and finally more sales.

Contrary to this, if you follow unnatural means, you might get instant results. However, the result will not stay for a longer period.

Most importantly, if they detect you doing the ill-practices, they may penalize you.

Click Here To Know About Link Building Mistakes

Common Traits Of Natural Links

First off, these links aren’t associated with tracking parameters, and you won’t find them in sponsored content or any sneaky stuff like that.

Now, what are the qualities of a good link?

(i) Relevance: If you have a fitness blog, getting a link from a reputable fitness website is like hitting the jackpot! That is ‘relevance.’ It’s all about the link coming from a site that’s in the same industry or niche as yours. That kind of link carries a lot of weight and can do wonders for your website’s credibility and SEO.

(ii) Trustworthiness: The link should be from a website that everyone (both users and Google) trusts. You don’t want any of that spammy or badly written stuff, and definitely no annoying intrusive ads! Keep it legit and trustworthy, and you’ll have a link that’s worth its weight in gold!

(iii) Natural: The link needs to fit right into the content and not feel forced or out of whack. A good link is one you’ve earned organically. It is not those sketchy Fiverr packages offering a hundred links for a hundred bucks. Stay away from those shady practices, and focus on genuine, natural link building.

A Link Doesn’t Have To Be Perfect In Every Single Aspect To Be Valuable:

  • Anchor text placement.
  • Follow vs. no follow status.
  • If it comes from a reputable source.

12 Ways To Build Natural Links?

Here are our hand-picked methods that will help you in building links.

1. Guest Posting For Natural Link Building

Guest Posting For Natural Link Building

If you have been one of our readers for some time, you know that we love guest posting. And there’s some reason for that.

Do you know that 60% of bloggers write 1-5 guest posts per month? Yes, guest posting is something that is loved by people.

Now The Question Is: How To Write Guest Posts That Attract Links Naturally?

Here You Go:

  • Find blogs in your industry or niche that accept guest posts. Look for websites with good authority and engaged audiences.
  • Write exceptional, informative, and valuable guest posts that resonate with the blog’s audience.
  • Build rapport with blog owners and editors by engaging with their content and showing genuine interest.
  • Personalize your pitch. Clearly explain why the blog owner should accept your guest posts. Tell them how your guest post can benefit their readers. Plus, propose unique topic ideas.
  • Include relevant and contextual links within your guest post, but avoid being overly promotional.
  • Craft an engaging author bio that highlights your expertise and includes a link back to your website.
  • Once published, share your guest post on social media and with your audience, encouraging natural exposure and potential backlinks.
  • Engage with readers’ comments on your guest post to show authenticity and build relationships.
  • Use a variety of anchor texts in your links to appear more natural to search engines.
  • Keep track of your guest posts’ performance and the links they generate to assess their impact.
  • Avoid Link Schemes. Never buy links, participate in link exchanges, or use any manipulative tactics.

2. Statistics/Facts/Predictions Attract More Links

Statistics/Facts/Predictions Attract More Links

Using statistics or facts in your content is a great way to attract more links. People love data-backed information, and it adds credibility to your writing.

Incorporating statistics into your articles strengthens their claims and makes them more linkable.

Suppose you created a blog on – ‘100 digital marketing statistics in 2023’. When someone searches for <digital marketing statistics>, Google will recommend your content (if you have done your SEO right).

The beauty of statistical topics is that people automatically search for them- you do not need to promote them. All you need is to update your content bi-annually and make it more apt for the given time.

To Summarize, Here Are 3 Reasons Why Statistics Topics Helps In Link Building:

  • People start considering you as a thought leader.
  • Bloggers and content writers are looking to establish their content.
  • People share this type of topic more.
  • Providing comprehensive statistics helps you to rank.

3. Craft Content That Naturally Attracts Links

Craft Content That Naturally Attracts Links

When creating content, think about your target audience’s pain points, needs, and wants.

Identify their pain points and challenges, and then tailor your content to address those issues. By offering solutions and valuable insights, you make your content more attractive.

One effective way to create linkable content is by producing problem-solving articles. These are pieces that solve specific problems your audience faces. People are more likely to share and link back to your content when they find it helpful.

Comprehensive guides are another excellent option. These in-depth resources give readers and industry experts detailed information on a topic. Therefore, other websites may link to your comprehensive guides.

Additionally, consider publishing whitepapers. These well-researched documents showcase your expertise on a particular subject and can serve as authoritative sources for other writers and researchers. As a result, whitepapers often attract links from various websites looking to cite reliable information.

Your well-researched whitepapers can serve as authoritative sources for other writers and researchers. As a result, whitepapers often attract links from various websites looking to cite reliable information.

4. Resource Page Link Building

 Resource Page Link Building

While talking about natural link building, let’s not forget resource pages link building.

Resource pages are compilation pages that list helpful links and references related to a specific topic or industry. These pages are valuable because they provide a one-stop destination for users seeking relevant information.

You can also use advanced search operators like “intitle” or “inurl” to narrow down the results (e.g., “intitle:resource page web design”).

When you create high-quality, informative content, you increase the chances of your website being featured on resource pages. When your content is linked to reputable resource pages, it enhances your website’s authority and credibility.

Other websites and bloggers often refer to resource pages to find reliable sources to link back to, and this can lead to additional organic backlinks. Building relationships with website owners or administrators can increase your chances of getting your content featured on their resource pages.

Ensure your content is relevant and valuable to your industry, as this makes it more likely to be included in resource lists. Consistent production of useful and shareable content can lead to more opportunities for natural link building through resource pages.

Resource pages also attract visitors who are interested in the topic, potentially increasing your website’s traffic and exposure.

Remember, creating content that genuinely adds value to users is the key to attracting natural links and being featured on resource pages.

5. Broken Link Building

Broken Link Building

Find broken links on relevant websites and start your natural link building journey.

Broken link building involves finding broken or non-functional links on other websites. Then, you reach out to the website owner or administrator and offer valuable content in replacement.

This strategy benefits website owners by helping them fix broken links and improve user experience. It also benefits you because it provides an opportunity to earn a relevant and natural backlink to your content.

So Broken Link Building Involves:

  • Find niche-relevant sites with 404 error pages.
  • Pitching them for a replacement link with high-value content.
  • Getting a backlink from them to your website.

When you offer a valuable replacement link, you increase the likelihood of website owners accepting your suggestion. The content you propose should be highly relevant and of high quality to increase its chances of being accepted.

Moreover, it helps you build relationships with other website owners. The link is earned through value and relevance, so it’s ethical and legit.

Implementing broken link building as part of your link building strategy can lead to a diverse and authoritative backlink profile.

Remember to be courteous and helpful when reaching out to website owners, increasing the likelihood of successful link placement.

6. Craft High Value Infographics For Natural Link Building

Craft High Value Infographics For Natural Link Building

Let’s start this with data.

Infographics receive 25.8% more links than videos and how-to posts. (Backlinko)

Infographics are also 3rd most popular means to get links. (Backlinko)

With infographics, you can explain a lot of information in a simple and digestible format.

For instance, creating an infographic that answers a frequently asked question or highlights a new trend can be shared across multiple social media platforms to generate natural links.

When you craft infographics that provide valuable information or solve a problem, other websites and bloggers share it with their audience. This results in natural link building.

Let’s say you’re in the fitness industry. You could create an infographic showcasing a 30-day workout plan with illustrations and useful tips. Fitness enthusiasts and bloggers might find it useful and share it on their websites. This is how you earn links.

Similarly, in the travel niche, you could design an infographic featuring the top travel destinations of the year. Travel bloggers and websites would be eager to share it, and boom!

7. Social Sharing

Social Sharing 

61.7% of SEOs use social media for link building.

So, promote your content on social media to increase its visibility and encourage natural link building.

Let’s say you write a blog post about “Top 10 mistakes by startup SEOs.” When you share this post on your social media channels, SEOs who follow you might retweet or reshare it with their followers.

If they find your content awesome, they might link to it from their own blogs, naturally!

When your content gets shared and liked, it gains more visibility. Moreover, social media can help you connect with bloggers, journalists, and website owners directly.

By engaging with them and building relationships, you increase the chances of them linking to your valuable content in the future.

8. Create Long Form Article

Infographics receive 25.8% more links than videos and how-to posts

Source: Semrush

According to Semrush, Posts with more than 3,000 words get 138% more views. Moreover, they generate more natural links.

You see, long-form content refers to articles, blog posts, or guides that go into great depth on a specific topic.

One way it helps with natural link building is by becoming a go-to resource for others.

Imagine you write an in-depth guide about “30 Effective Strategies for Social Media Marketing.” If it’s well-researched and offers unique insights, other marketers or businesses might link to it while looking for a comprehensive one.

Additionally, long-form content tends to cover multiple aspects of a subject, addressing various related keywords. This broad coverage increases the likelihood of your content ranking for different search terms.

Remember, though, it’s not just about length; quality matters too. Long-form content must be well-researched, well-written, and offer genuine value to your target audience.

9. Create A Free Tool And Start Natural Link Building

Create A Free Tool And Start Natural Link building

Let you have crafted a ‘SEO cost calculator’ and created a dedicated page for it. Then you added a link to your website there.

If people find it useful, they use it and your tool gains visibility. As a result, Google will push it further in search rankings.

When more people find your tool and start clicking the link to your site. This is how you start natural link building through tools.

10. Skyscraper Technique Attracts Natural Links

Skyscraper Technique Attracts Natural Links

What is the skyscraper technique? The skyscraper technique is a strategy used by digital marketers to create content that stands out from the competition.

Skyscraper Technique

For instance, a digital marketer could research the most popular blog post in their niche.

Then, creates a new blog post with more comprehensive information and more visually appealing content.

Moreover, then promote it to the same audience that the original post reached.

Hold on…can you tell us why this technique attracts natural links? Well, let us break it down:

(i) Quality Magnet: Your new and improved content becomes a quality magnet. When people discover it, they’ll see it as a valuable resource and link to it naturally.

(ii) Competitive Edge: By outdoing existing content, you gain a competitive edge. Other websites that have linked to the older content might now prefer linking to your fresh and superior piece instead.

(iii) Influencer Attention: When you create top-notch content, influencers and authority figures in your industry are more likely to take notice.

(iv) Link Outreach Amplification: When you reach out to websites that have been linked to similar content in the past, you have something way better to offer them.

11. Participate In Expert Roundups

Participate In Expert Roundups

Take part in expert roundups where influencers and experts share their opinions on a specific topic.

It is a method of curating information from experts and creating content that is both useful and link worthy.

When the roundup is published, experts often share the content on their own websites and social media. In turn, You earn natural backlinks.

As the content gains visibility, it increases the chances of other websites referencing and linking to it. To maximize link building potential, promote the roundup on various platforms and encourage others to share it.

Ensure the roundup topic is relevant and interesting to your audience and the experts you invite.

12. Influencer Outreach

Influencer Outreach

In influencer outreach, you’re connecting with people who already have a significant following and authority in your niche.

Influencers can give your content exposure to a wider audience. If they find your content valuable, they may naturally link to it in their blogs, social media posts, or videos.

These links are considered more genuine and trustworthy by search engines. As a result, your website’s SEO (search engine optimization) can improve, and you may see a boost in search rankings.

In addition, influencer outreach can lead to more collaborations and partnerships, further expanding your network and link-building opportunities.

Frequently Asked Questions (FAQs):

The following are the most common questions for natural link building. Let’s explore them.

Q: How Do You Create A Natural Link?

A: To create a natural link, focus on producing high-quality content that’s valuable and relevant to your audience. When your content is awesome, people will naturally link to it because they find it helpful and share-worthy.

Q: What Is The Difference Between Natural And Unnatural Links?

A: Natural links are earned organically, given by others who genuinely value your content. Unnatural links, on the other hand, are often acquired through manipulative practices, like buying links or participating in link schemes.

Q: What Are The Two Types Of Link Building?

A: The two types of link building are:
1. Natural Link Building: Acquiring links organically by creating valuable content that attracts links naturally.
2. Manual Link Building: Actively reaching out to websites, bloggers, or influencers to request links or mentions.

Hire A Natural Link Building Service

Remember, building natural links takes time and effort, but it ensures long-term sustainability and positive search engine rankings. Avoid shortcuts like buying links or participating in link schemes, as these tactics can lead to penalties from search engines.

This is why people look for professionals. If you feel the urge to get expert guidance, opt for a reputed natural link building service.

They Will Take Care Of Everything And Help You In Boosting Your:

  • Ranking
  • Traffic
  • Visibility
  • Online Reputation
  • Credibility

And…that’s a wrap-up! We hope that you got your answers. Thanks for reading!

Read More:

Tuhin Das-image

Being in the content writing landscape for 4+ years, Tuhin likes to go deep into the minds of his readers through his writing. He loves sharing content related to SEO, digital marketing, content writing, copywriting, Education, and lifestyle. Besides his inherent inclination towards creating content, he is also a sports enthusiast and travel freak.