Top 10 Link Building Mistakes To Avoid in 2021
We cannot run away from the fact that SEO has a vital role to play on any website. However, most people are struggling when it comes to the creation of an effective SEO strategy. One of the aspects that confuse so many people outside there is link building. In this article, we will be looking at some of the link building mistakes that people make. One funny thing is that even some of the most experienced SEO experts still make some of these mistakes.
Remember, users have over one billion websites that they can choose from, and you are just on. One of the essential elements that will make your website stand out is link building. It is crucial to create high-quality links if you want this strategy to work.
It implies that you need to avoid these common link building mistakes and understand the top practices for building links. You cannot correct these mistakes unless you know what they are and how to handle each of them.
Before we look at the link building mistakes to avoid in 2021, it is crucial to understand the meaning of link building. The reason is that we have so many people who don’t know what link building is and how it works.
What is linking?
Linking is an SEO practice that entails the creation of links to your content on other pages and websites. It is one of the most effective ways to increase the traffic and authority of your website. However, you can get the opposite results if you don’t know how to implement this strategy.
There are two ways in which link building will increase traffic to your website. First, the backlinks that you get from other sites will assist Google to rank your web content as more relevant. It will end up moving you to a higher position in the Search Engine Page Results (SERPs).
Besides, links drive websites from the external site to your content. You can transform some of these new audiences to your dedicated followers. Once you have a large following, you can convert them into leads or even customers.
With this in mind, we can now look at the top 10 link building mistakes to avoid in 2021. The article will go ahead to suggest some of the best ways to avoid these mistakes. It is the best way to make sure that you are getting maximum returns from your link building efforts.
The Top Link Building Mistakes:
One thing you need to understand is that the process of building links is slow. Therefore, you have to be extremely patient while embarking on this journey. Most people make terrible mistakes because they want instant results.
The good news is that when the backlinks begin to affect your ranking positively, the results will keep on improving over time. If you feel frustrated and begin to make mistakes in link building, you will start to affect your ranking negatively.
You have to make sure that Google does not rank your website among the ones that are practicing black hat SEO. The term refers to disrepute practices whose aim is to trick users and the search engine with false content and keywords.
These practices can land you to serious penalties that will have adverse effects on the ranking of your site in the search engines. Therefore, you need to pay close attention to how you build your links to avoid some of these deception appearances.
Thus, you need to avoid the link building mistakes that will put you on the bad list of Google. The most common areas where people fail when building backlinks include;
- poor quality content
- linking to the homepage alone
- using one type of link alone
- lack of diversity in your anchor texts
- The use of useless anchor texts
- Backlink sprints
- Trading of links
- Getting links from poor quality sites
- Building up the no-follow links
- Failure to Track your backlinks
1. Poor-Quality Content: Worst Link Building Mistake:
Low-quality content will reduce the possibilities of getting backlinks. Besides, it will have adverse effects on your search engine rankings. No one will want to associate with websites that have poor quality content. People always link back to high authority websites that add value to their target audience.
If people discover that your content is not highly informative, they will refuse to link it to their website. The reason is that your low-quality content will also affect the ranking of anyone who links back to it from their website. It is better to stay safe than sorry by not linking to poor quality content.
Therefore, poor quality content will reduce the number of links that you will get from authoritative websites. It takes time to get your website ranking on the first page in the SERPs. No one will want to compromise his position by linking back to your low-quality content.
If anyone does so, it will also take him an extended period before rising back to the standards. The only way to win the trust of authority figures in your niche is by publishing high-quality content. People will be comfortable linking back to your site because they also stand a chance to benefit from it.
The other challenge with content that does not have value is that it will increase your bounce rate. It implies that Google will move your website further down in its ranking. Make sure that you understand what makes good content and stick to it.
The secret is to make sure that the content that you publish on your website answers real questions. Include sufficient details that will add value to your topic. Poor quality content is one of the worst link building mistakes that you can make.
2. Linking to the Homepage Alone:
When Google is using backlinks to rank your page, it always looks at the natural links. If you are only linking to your homepage, it may appear as if you are buying links for the homepage. The best practice is to link to various pages on your website.
Don’t give the search engines a room to imagine that you are practicing black hat SEO. It is good to avoid some of these practices before they strike you. It is good to diversify your link building strategy so that they can look natural.
Only linking to the homepage is one of the link building mistakes that even the experienced SEO experts end up doing. Once Google catches up with you, it will be tough for your website to get high ranking in the SERPs. The best solution is to avoid falling into this trap.
3. Using One Type of Link Alone:
Apart from linking on various pages on your website, it is also good to diversify the type of links that you are using. These two link building mistakes are somehow related. Link diversification will help you to improve your ranking in the search engines.
If you are only linking to one type of material, the Google algorithm will view it as fishy. It is good to avoid such unnecessary attention from the search engines by doing the right things.
The recommended practice is linking to various types of content. Select different content pieces that you would like to rank. Spread out how you use all these pages to give your links a more natural appearance.
4. Lack of Diversity in Your Anchor Texts:
If you wish to include anchor texts in all your backlinks, Google can interpret it as a scheme for building links. The search engine may end up penalizing you for such practices. Therefore, you have to be careful to avoid such link building mistakes.
The secret is using various keywords in building your links. You can either use your brand name together with its variations. Also, you can use connected terms and alterations for your main keywords.
Diversifying the anchor texts will make the links to look as natural as possible. It is an excellent strategy if you want to use link building to attract more traffic and get high ranking. Most people who have been using this strategy will tell you that it yields some of the best results.
5. The use of useless anchor texts:
You need to avoid anchor texts that are not related to what you want to rank for in any way. For instance, use words like ‘learn more’ or ‘check out’ to link to your site may have nothing to do to your ranking in the search engines.
It is good to use relevant anchor texts to link back to your website. Do some research and come up with a list of keywords that are a perfect match for your niche. Mix the keywords for various backlinks so that they can be relevant for a specific topic.
Using useless anchor texts is one of the most common link building mistakes. It requires you to do enough research to avoid this type of error.
6. Backlink Sprints:
It is more valuable to get a few backlinks from authoritative sites to your high-quality content than getting hundreds of links that use thin web content using the same anchor text. Besides, if you have a massive jump in the quantity of the backlinks, it may come over as another backlinking scheme.
The secret is to make sure that you spread out your links. It entails spreading out the number of websites that link to your content. Also, you need to spread out to the web content that you are using for links.
These tips will help you to avoid some of these link building mistakes. It is good to take your time as long as you will get the best from your strategy.
7. Trading of Links:
The idea of trading links is very common among bloggers. Doing a link swap with other websites may seem to be so beneficial. However, it is a practice that Google algorithms does not support in any way.
You stand to lose your ranking if the search engine catches you swapping links with other websites. Make sure that the people who link to your website are doing so on their own. However, it does not imply that you cannot link out to a person who links to your website.
The acceptable practice is that don’t link to another website as a way of getting links from them. It is good to make sure that all your links are flowing in naturally. It is one of the link building mistakes that you can avoid with a lot of ease.
8. Getting Links From Poor-Quality Websites:
One of the Google ranking factors looks at the quality of the websites that are linking to your website. One of the worst link building mistakes to avoid is getting links from non-reputable sites. You need to try and avoid some websites entirely if it is possible. Some of them include;
- Sites that are irrelevant to your website
- Site-wide links
- Unsecured websites
- Pages that have little content
If you have a considerable number of poor-quality links, your pages will not rank in the search engines. The sites that you link to should add value to your website.
9. Building Up the No-Follow Links:
Some websites link to your site but end up adding the no-follow tag. The tag will tell Google that the link is not relevant to its ranking algorithm. Make sure that you have a large number of do-follow links on the other websites.
One of the worst link building mistakes is having several no-follow links because they are irrelevant. However, you can still get traffic from the respective websites. Make sure that you don’t have a long list of no-follow links coming back to your site.
10. Failure to Track Your Backlinks:
The process of building links is not about just throwing links all over the world. You need to track the performance of these links. It will help you to track the links that are performing well and those that are underperforming.
With this information, you will make informed decisions especially with respect to correcting your link building mistakes. You will know that links that you should capitalize on, upgrade, or even retire. You will also identify the websites that are working well for your link building strategy.
Link Building Mistakes: Final Thought
People make so many mistakes in their link building strategy. You should make sure that you have an excellent strategy in place to give you the best results. Avoiding these link building mistakes will take your effort to the next level.
If you need any help, feel free to contact me for the best way forward.