If you have been here for some time, you know there is much talking related to guest posts.
Some favor guest posting, while others feel that guest posting doesn’t work.
Confused? What do you think?
First thing first! Let’s come to the point. Is guest posting safe in SEO? What’s the answer?
Yes, guest posting is safe. Guest posting works really well, provided you do it with the right intent.
In this article, you will get to know the real truth. Here, we will be talking about what Google thinks about guest posting.
You will also explore the factors that you need to consider while guest posting.
Let’s dive in!
Table Of Content
What Google Thinks About Guest Posting?
Is guest posting safe in SEO? What does Google think of the same?
Here Is What Google Has Said About Guest Content:
“Lately we’ve seen an increase in spammy links contained in articles referred to as contributor posts, guest posts, partner posts, or syndicated posts. These articles are generally written by or in the name of one website, and published on a different one.
Google does not discourage these types of articles when they inform users, educate another site’s audience or bring awareness to your cause or company.”
Google Has Also Clearly Mentioned The Practices That Violets Their Guidelines.
Here Are They:
- “Stuffing keyword-rich links to your site in your articles.
- Having the articles published across many different sites; alternatively, having a large number of articles on a few large, different sites.
- Using or hiring article writers that aren’t knowledgeable about the topics they’re writing on.
- Using the same or similar content across these articles; alternatively, duplicating the full content of articles found on your own site (in which case use of rel=”canonical”, in addition to rel=”nofollow”, is advised).”
So as we mentioned above, we hope you understand that intent is very important while considering guest posting.
Google has clearly mentioned that they have no problem with ethical guest posting.
So, what is it that Google is really after?
Well, they’re looking for high-quality content that informs and educates readers of fellow sites and raises awareness about your purpose or company.
The Correct Way To Guest Posting
Is guest posting safe in SEO – we have already given you the answer to this question. Now, let us teach you how to do it the right way.
If you want to ensure your guest posts are safe and accurate, adhere to the best practices without fail:
1. Relevance And Quality
While selecting the host site, make sure the site is similar to your niche. Post you select the site to make, write quality content that educates your audience.
2. Natural Link Building
Here you need to avoid manipulation techniques blacked out by any unfair means. Refrain from link spamming. Instead, focus on creating valuable content that naturally builds links.
3. Diversity
How can you diversify your link profile? The answer is simple! Write for different high authority websites. Here your aim should be to maintain a balanced link profile that looks natural.
4. Avoid Link Farm
Avoid getting links from spammy websites or those having a poor reputation. Collaborating with such sites can negatively impact your online presence.
5. Monitor Anchor Text
Ensure that your anchor text is not overly stuffed with keywords. It must be natural!
6. Strictly Follow The Guidelines Of Google
Your content and SEO strategies must comply with Google’s guidelines.
Guest Posting Works!
Is guest posting safe in SEO? The answer is BIG, yes.
Guest posting remains a fundamental part of every company’s marketing strategy.
The fascinating part is that marketers still depend on it despite Google’s warning in 2014.
Matt Cutts clearly stated in 2014 that they are strictly against spamming. They do not like any shady tactics intended to earn backlinks.
However, it is nowhere mentioned that you can not post guest content.
All you have to do is make it a value-creation medium that benefits both parties.
If You’re A Writer
If you want to play it safe and avoid any risks for your website, creating top-notch content that stands out and finding a reputable website to publish it on is crucial.
Don’t just guest blog solely to accumulate more links.
Google has issued a warning, and you don’t want your site to be in danger.
Instead, shift your focus towards building meaningful relationships with your audience.
Engage with them, provide value, and foster a genuine connection.
Avoid stuffing your content with keywords or resorting to posting on multiple websites.
These practices can easily get your content flagged as spam. Remember, quality and authenticity are the name of the game.
If You Are A Publisher
There is no need to label the content sichs as guest content. Be very specific with your guest posting guidelines. Do not post anything of less value.
Give it some time and do basic research about the author. Do they possess the expertise to write on the topic? Make sure they are not producing spam content.
Guest Posting Works Well – Why Not Take Advantage Of This Opportunity!
Now it is clear that guest posting works if you do it with the right intention.
Industry experts at BloggerOutreach are ardent supporters of guest posting.
They Repeatedly Highlighted The Importance Of Guest Posting And Said Mentioned That:
- Guest posting is the number one strategy for earning backlinks.
- It helps in boosting your brand awareness and digital presence.
- You can become a thought leader with high-quality guest posts.
Our experts hold years of experience in this domain. Backed by their robust experience, we at BloggerOutreach have helped thousands of people make the most of their guest posting efforts.
If you wish to experience the results thousands of our clients received, you’re just a step away.
Book a free strategy call today. Our outreach specialist will dig deep into your core requirements and provide the best solution.
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