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So, What Is Contextual Link Building 

In-Content Links – The Secret To Contextual Link Building

  • Firstly, they seamlessly integrate within the content, making them more natural and less intrusive for users.
  • Secondly, they provide relevant information and resources to readers, enhancing the overall user experience.
  • Again, in-content links are more likely to be clicked and followed, leading to increased traffic and improved search engine rankings
  • As a result, in-content links help establish your website’s credibility and authority.

How Does Google Perceive Contextual Link Building? Is It A Ranking Factor? 

Different Types Of Contextual Links 

  • In-content links (Already Discussed): These are hyperlinks within the body of a piece of content, providing relevant information to readers. 
  • Editorial Links: These are natural links that are voluntarily included within the body of a relevant article or blog post. 
  • Guest Post Links: When you contribute a guest post to another website, you have the opportunity to include contextual links within the content. 
  • Content Placement Links: These are links that are strategically placed within relevant and informative content, such as resource pages or round-up articles. 
  • Infographic Links: If an infographic is created and hosted on your site, other sites may use it and link back to your site. The text surrounding the infographic becomes a contextual link. 
  • Press Release Links: These are links embedded in press releases. When the press release is picked up by various news outlets, your links get distributed along with it, providing a wider reach. 
  • Forum and Blog Comment Links: While not as powerful as other types, these links come from participating in relevant discussions on forums or in the comments section of blogs, and they can also contribute to your link profile. 

Importance Of Contextual Links 

  1. Improved DA, DR, and PA: High authority links result in improved DA and DR. Moreover, contextual links also have a positive impact on page authority. When your web page is linked with meaningful and valuable content, search engines recognize it as a reliable source of significant information, thus boosting its authority.
  1. Relevance: By placing links within relevant content, you increase the chances of attracting targeted traffic to your website. 
  1. Authority: When your website is linked with informative and authoritative content, it helps to establish your website as a reliable source of information. 
  1. Improved Rankings: Contextual links are highly valued by search engines, potentially leading to improved organic rankings.

Unpopular Opinion: Contextual Link Building Is Brand Building 

Contextual Link Building – Top 7 Hacks

Contextual Link Building - Top 7 Hacks 

1. First, Start With Guestographics 

2. Don’t Forget The King Of Content Marketing – Enter Guest Post (We Love This Strategy) 

3. Competitor’s Broken Backlinks

4. Unlinked Brand Mentions 

  • Ensure the link you ask for is relevant. 
  • Avoid linking to just your homepage. 
  • If you’re an eCommerce site, link to specific category pages that match the site’s content. 

5. Research-Backed Content Allures People To Link To The Content

6. Connecting With Content Curators: A Secret To Contextual Links 

1. Initiate With Research

2. Next, Identify And Reach Out 

3. And Most Importantly, Craft Your Email Outreach the Right Way

  • Casual Subject Lines: Go with lowercase. It feels more personal and less corporate. 
  • Personalization is Key: Address them by name. It differentiates your email from the sea of spam. 
  • Creativity Wins: Your email should spark interest, compelling the recipient to engage. Bland doesn’t cut it. 

7. Post Though-Leadership Content

Mistakes To Avoid While Building Contextual Links 

  1. Over-Optimization: Placing too many exact-match anchor texts or over-optimizing your links can be seen as spammy and may result in penalties from search engines.
  1. Low-Quality Content: Ensure that the content surrounding your contextual links is valuable, relevant, and well-written. Low-quality content can harm your SEO efforts. 
  1. Irrelevant Link Placement: Placing contextual links within irrelevant content can undermine their value and decrease their impact. 

Contextual Link Building: A Shift In SEO Paradigm 

Tuhin Das-image

Being in the content writing landscape for 4+ years, Tuhin likes to go deep into the minds of his readers through his writing. He loves sharing content related to SEO, digital marketing, content writing, copywriting, Education, and lifestyle. Besides his inherent inclination towards creating content, he is also a sports enthusiast and travel freak.