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  • Link juice.
  • How is it related to PageRank?
  • What affects link equity.
  • Its significance.
  • The fundamental aspects of link equity.
  • How to optimize your internal structure to get the most out of your link equity.

Table Of Content

What Is Link Equity

The Correlation Between Link Equity And PageRank

Link Equity Plays A Pivotal Role In The PageRank Algorithm

Factors That Influence Link Equity

Factors That Influence Link Equity
  • Source Authority: The authority of the linking page/domain matters. Links from highly authoritative websites are generally more valuable.
  • Relevance: The relevance of the content on the linking page to the linked page is important. If the content is related, the link tends to carry more weight.
  • Anchor Text: The text used in the hyperlink (anchor text) plays a role in determining the relevance of the link. Descriptive and relevant anchor text can provide additional context to search engines.
  • Link Tag: Nofollow and Sponsored links do not pass any authority. So, no matter in what numbers you are getting them, these links will not pass any link equity.
  • Link Positioning: In-content links (especially editorial links) get the most weightage. Whereas, links pointed from sidebars, footers, and authored bio are not that effective.
  • Follow vs. Nofollow Links: Some links have a “nofollow” attribute, which tells search engines not to pass link equity. In contrast, “follow” or “dofollow” links do pass link equity.

Link Equity: Why Is It So Important?

1. Search Engine Ranking Signals

2. Authority Transfer

3. Improved Search Visibility

4. Enhanced Crawling And Indexing

5. Long-Term SEO Benefits

6. Competitive Advantage

7. Adaptation To Algorithm Changes

Unlocking The Secrets: Key Components Of Link Equity

Unlocking The Secrets Key Components Of Link Equity

1. Links From Other Sites>Internal Links

2. Well-Linked-To Pages: Champions Of Link Equity Transmission

3. Quality Trumps Quantity: The Link Equity Reality Check

How To Optimize Your Link Equity Distribution?

1. Redirect Old URL Paths: Unleashing Dormant Link Equity

2. Analyze The .htaccess File: Mastering Global Redirects

3. Fix Internal 301 Redirects: Streamlining Link Equity Flow

And That’s A Wrap!

Tuhin Das-image

Being in the content writing landscape for 4+ years, Tuhin likes to go deep into the minds of his readers through his writing. He loves sharing content related to SEO, digital marketing, content writing, copywriting, Education, and lifestyle. Besides his inherent inclination towards creating content, he is also a sports enthusiast and travel freak.