Here Is How To Fix A Google’s Ranking Drop
Are you running around worried in your office after Google’s ranking drop?
Do you think you unfamiliar with SEO Services tactics to help you recover your rankings?
Are you not being able to see the same volume of Search Traffic that you were experiencing?
Is Google’s ranking drop adversely affecting your revenues and sales conversion?
If you are one of those brands that they no idea how to recover from Google’s ranking drop, this is the right article for you.
In the recent past, I have helped dozens of brands recover from declining traffic, metrics and rankings. A run-of-the-mill SEO service might not be able to help you recover.
Very simply, they do not have the expertise to deal with such issues and problems.
There are many reasons why websites experience Google’s ranking drop. Some of it can be because of your own, while others because someone else is engineering it.
In 2019, you will be shocked to hear how competitors are jeopardizing their competition’s website. This is the reality of our times. If brands and SEO services agencies are not on their toes, they will lose their digital credibility forever.
What Losses can you expect from a Google’s Ranking Drop?
Anyone who has an elementary understanding of digital marketing will tell you how important rankings are.
Just to give you a figure- 90% of all clicks happen on Google’s first page of search. If your website is not on the first page, you will see 90% lesser traffic!
The entire SEO services industry is based on helping brands climb Google’s Search Engine Rankings Page (SERPs).
However, there is one fundamental problem in the industry. Everyone can help you strategize on how to climb the SERPs from scratch.
On the other hand, there are only a handful of SEO services agencies, which can help you, recover. Let us look at some of the direct effects of Google’s ranking drop.
- Your website will see a marked decrease in website traffic.
- You will most definitely see a decrease in your Google Ad Sense revenues.
- If you are selling a product or service online, you will see fewer sales and queries.
- Your site metrics will come down drastically.
- Google and your Hosting Provider will mark you as a problematic domain.
- Your organic search and visibility will also take a drastic hit.
The biggest disadvantage of Google’s ranking drop is that it happens quickly. The second biggest disadvantage is that in 90% of the cases, Google will not tell you the reasons.
Google expects webmasters to know the reason for their websites seeing a drop in search rankings.
Or the reason can be what some of my SEO services experts tell me-
Google is some kind of a Batman, who just makes effects real. Google maintains secrecy and gives webmasters a sarcastic smile- on the lines of ‘I Know What You Did Last Summer.’
Top Reasons why Websites Experience a Google’s Ranking Drop:
1. Google Algorithm Updates:
This is the number one cause of any website experiencing a Google’s ranking drop.
Google’s algorithm updates are now becoming increasingly routine.
As Google pushes for more and more authentic information on the web, updates keep rolling out. Websites who are not complying with updates are the ones that see a rankings drop.
From the Panda Update to the Penguin Update, thousands of sites saw their rankings drop.
Google’s recent March 2019 Core Update also affected sites like the Daily Mail and Crypto Currency Network (CCN).
2. Google Manual Action:
The other major reason why websites see Google’s ranking drop is Manual Action.
These manual actions by Google are like specific instructions to websites about particular issues.
This usually happens when Google, while conducting its indexing notices something out of the ordinary. Google informs the webmaster on the Google Search Console Platform.
This might relate to bad quality backlinks, copied content, or problems in URL and hosting.
This is very hard to correct, as Google’s manual actions are stringent. In many cases, this is usually followed by de-indexing.
3. Competitor Interference:
As digital marketing is evolving and becoming revenue driven, competition between brands is happening.
I once had a client who could not figure out why his rankings were dropping. It is only after we conducted a detailed analysis did we find his backlinks in PBNs, Directories, Gambling, and Adult Sites.
He was not paying for his website links to be placed on such sites. We narrowed it down to a competitor who was not being able to rank his website.
We found 50 such spurious backlinks that all referred back to the pages we were ranking for earlier. We immediately contacted the websites and pulled our backlinks.
4. Plagiarised Content:
You might not plagiarise content and create 100% original content at all times. However, other sites can take your content and push it elsewhere.
This is where the real problems arise. If you know that the content on your website has been plagiarised, you need to take immediate action.
Run your content through a plagiarised content scanner like Copyscape or Viper.
If you find other websites are using your article, contact them immediately and ask them to remove the content. You can also contact a Hosting Provider of the other website and ask them to take action.
It matters if you have copied content on your website. It also matters whether other websites are also carrying your content.
5. Technical Errors by Developers:
Sometimes the biggest mistakes happen when we are not paying attention. I have seen that websites, which restructure their architecture, face Google’s ranking drop.
Some websites do design and development work routinely. (This is good for the health of a website).
However, sometimes the developers do some careless mistakes like-
- A developer no-indexing a web page.
- Some developer adding a no-follow to a page.
- 301 redirects being placed inadvertently on sections of the website.
- Forgetting to provide access to robots.txt
You should always ensure that your developers run a routine check of the above-stated aspects. They might not be doing it intentionally. However, a simple human error can lead to a massive Google’s ranking drop.
How to Fix your Website after a Ranking Drop?
Most SEO services experts and agencies might be able to tell you the reasons for the declining rankings. However, most of them will not be able to tell you how to fix it.
In this section, I will look at some of the top ways in which you can regain your rankings in a single week.
Let us begin…
1. Contact Google Immediately:
Contacting Google in case your website sees Google’s ranking drop should be top of your priority list.
Always remember that you need to contact Google is someone else is trying to hurt your rankings.
Google is very proactive when it comes to such complaints.
They will not only help you with steps but also take action against the other party.
You can report to Google about wrongdoing in many ways. The best one is through the Search Console. Google responds almost immediately.
2. Redo the Entire Content on your Website:
This is the first thing that I do for my clients. Most brand websites have content that can be completely changed within a week.
If the website has a blog section, you will need to use tools like Siteliner to check for copied content. The sooner you redo the content, the better your chances of recovering.
Redoing the content on a website is probably the most important way of recovering from Google’s ranking drop.
If Google does not take action, and you do not see any change in the rankings, you can request Google for indexing.
3. Guest Posting and Blogger Outreach:
These are the two best ways by which you can improve quality backlinks for your website. The first step is to remove all backlinks in low authority or spam sites.
The second step involves outreaching to industry authority sites and requesting for guest posting. A good SEO services agency will be able to outreach on your behalf and do this.
Sometimes this can take a paid route. However, if your content is of top-notch quality and the site is good, you do not have to fear anything.
100 good quality backlinks in a couple of months will again see you climb to the top of the SERPs.
4. Increase Content Frequency:
Most websites are downgraded when Google indexes.
The indexing part happens as routinely as Google sees your activity.
In other words, the more regular you are with regard to your content the better is the indexing.
For sites that have seen a ranking drop, content regularity is very important. You want Google to index your site as often as possible.
If you have a blog section, try uploading at least two articles during the recovery mode. This should be done for at least two months. Following which you can go back to one article a day.
I keep emphasizing on content as Google, considers it to be one of the top three ranking factors!
5. Run a Detailed On-Page SEO Analysis:
If your website has been experiencing a drop, there might be some on-page issues, which you need to, fix or optimize.
This can be because of a range of issues- from not optimized images to 301 redirects.
By conducting a thorough On-Page SEO analysis, you can rectify if there are any errors.
One standard problem that keeps happening is slow loading speed. This happens because someone forgot to compress a file and the website becomes very slow over time.
This is a routine process. A good SEO services agency conducts an On-Page Check-up every quarter. This is something that a brand should not even tell their SEO agency. If you have a disciplined agency, they will do this on their own.
6. Outrank your Competitor:
Most brands take it easy after reaching the first pages of search. They get complacent and lose their position to competitors.
You cannot imagine how much of a drop you can experience just because of your competitors ranking better.
This is because of what Google sees is happening.
When websites start climbing, they do so as a trend. The spiral upwards means a site that is improving and more people are tuning in to. This makes Google promote the site organically as well.
The algorithm game is complicated. As a brand, you need to keep on increasing-
- Quality Content
- Social Media Sharing
- Ad Spends
It is an endless pursuit, as most brands try to keep competing for specific keywords. The key is to rank for keywords and outrank your competition.
7. Update your Security and Hosting:
In the last few months, Google has acted heavily against websites that are unsafe and unreliable. Hosting providers are also becoming one major issue of Google’s ranking drop.
How? Google values safe and secure websites. If your website is operating on an HTTP platform, it is high time to change it to an HTTPS platform.
Google considers HTTPS to be much more secure and safe. One suggestion that I often give clients is always going for a dedicated server. A dedicated server is more secure, increases speed and takes back up every day.
If your website is down even for one day and people are searching for it, you can expect a significant drop. Updating the security protocols and hosting providers can give a bump to your search rankings.
8. Increased Activity on Google’s Eco-System:
This is something that I have tried on an experimental basis with some of my clients. I am happy to state that it works.
What I refer to as Google’s Eco-System is Google My Business and YouTube.
If you want to attract Google’s attention, please be as active as possible on these two platforms. This also means reconnecting your website’s backlinks on both these platforms.
For Google, backlinks and engagement from GMB and YouTube are key markers of analysis.
Once Google sees that a recurring URL pops up and that people are clicking on it, Google will improve search rankings.
This is dependent on the quality of your content. It also depends on how active you are on GMB and YouTube.
I keep harping on the fact that brands need not worry about Google’s ranking drop if they have a good SEO services partner.
Most websites, at some point or the other, have fallen behind. This is nothing to be ashamed of. If you are serious about recovering your position, the above eight points are going to help you.
Experiencing Google’s ranking drop is not the end of the world. I have seen some of my clients drop from the first page to the seventh page. I have also seen them recover and assume their rightful position.
All it needs is a strategic SEO services team at the helm of affairs.
If you want help with regard to recovering from Google’s ranking drop, get in touch with us today.