How To Use Guest Blogging To Drive Traffic To Your Site?

“My blog is not getting the traction that I desired. What to do?”

“I’m spending countless hours producing a blog but hardly see any results. However, my competitors are attracting a lot of traffic.”

Is that you?

If that’s the case, don’t fret. It’s a common situation.

Don’t panic! As a leading industry expert, we have seen many people in your situation. Before coming to us, they tried their hands on many things.

We offered them ONE secret. That secret not only improved their traffic, but they experienced a steady improvement in their – brand awareness, credibility, leads, social media followers, content, etc.

What is that secret?

Guest blogging, or they say guest posting, is writing for other sites and getting a link back to yours.

If you dig deep into the core of every guest posting effort, you will find one inherent goal – TRAFFIC (through backlinks).

So, how to use guest blogging to drive traffic to your site?

Keep reading!

You May Like To Know About The Outreach Tips & Strategies

Proven Tips To Use Guest Blogging To Drive Traffic To Your Site

Are you doing guest blogging for links? Worry not! Most people do it. However, we recommend you NOT to do this for the sake of links only. Value creation should be the primary goal. Links will come automatically.

Check out these valuable tips to maximize your results and get the most out of your guest blogging efforts. Get ready to elevate your blogging game!

1. Finding Guest Blogging Opportunities

Monitor your competitors. Identify the websites they have contributed to and consider pitching those platforms. However, ensure your content brings a unique perspective and adds value to the audience. Aim to offer something different and showcase your expertise to stand out.

Point to remember: Review the guidelines and requirements of each potential opportunity thoroughly. Take note of the preferred topics, word count, formatting guidelines, and specific instructions. Craft your pitch or content proposal accordingly to demonstrate that you understand and can meet their expectations.

2. Know Your Audience

You are here because you want to know how to use guest blogging to drive traffic to your site.

Let us ask you a question!

You want targeted traffic, right? Getting random traffic is not something that you are dreaming of.

Before you actually take any step – research the customers.

First thing first. It’s essential to identify your target audience.

After all, how can you hit a target if you don’t know where to aim?

Are you writing for a 10-year-old kid or a 40-year-old lady? Are you writing for someone who is into sports or loves cooking?

Take a moment to reflect on who would benefit the most from your content, products, or services.

Congratulation on identifying your audience – it’s time to figure out where they mostly hang out.

Which is their most preferred social media platform? What type of content do they consume mostly? What do they read the most? And what websites do they mostly visit (favorite blogs, news sites, etc.)?

3. Put Yourself In The Shoes Of Your Audience

Think like your audience.

To find the right websites for guest blogging opportunities, search for keywords your customers will likely use.

Suppose you’re targeting pet lovers as your audience. In that case, you can start by searching for terms like “pet parents checklist” or “how to become a pet parent.”

You’ll use Google’s expertise to discover reputable websites that rank high and attract a substantial audience interested in your niche.

Before you begin your search, ensure that you’re using the appropriate search terms, aligning with what your audience is actively searching for. You might be surprised by the results.

So, take the time to research and uncover the most relevant and frequently searched keywords to find the websites that resonate with your audience.

You can seek help from any popular keyword research tool for the same.

4. Writing Winning Content

When searching for how to use guest blogging to drive traffic to your site, always remember that content is king!

Nowadays, with everyone jumping on the blogging bandwagon, it’s more important than ever to produce content that captures people’s attention and provides them with something valuable.

The trick is to center your writing around subjects that pique people’s interest. So, the first thing you need to do is uncover what exactly people are itching to read.

But how do you go about doing that?

One method is to stay tuned to the common queries people have. If you notice multiple folks asking the same thing, it’s a good indication that a wider audience is eagerly looking for a blog post covering that topic.

Wait. There is a practical approach to it.

Think like a reader!

Imagine yourself in a role similar to your potential customers and consider what information would be valuable. Now, produce content that solves their problem.

You can also generate content that you’ve wished existed.

Try to write about problems you have faced and how you have handled those issues. Name the resources, such as books, blogs, videos, etc., that helped you to overcome those challenges.

People love to read personalized content. Be genuine – add your personal touch to it.

5. Build Rapport

Without a solid rapport, your hunt to know how to use guest blogging to drive traffic to your site is incomplete.

If you consider any business on earth, you’ll see relationship building plays a crucial role. No matter whether your business operates on a BIG or small level, a strong relationship pays you in the long run.

Quality content matters! Sometimes, there is more to it.

Word of mouth is the best form of marketing. When you get recommended by someone that an editor trusts can really give you a boost and increase your chances of getting published.

Now Comes The Question. How To Do It The Right Way?

• Become a guest writer for a reputable site. Write to them regularly and stay on top of their mind.
• Feel free to join events such as webinars or workshops. You will get the chance to meet the thought leaders of the industry.
• Don’t be shy! If there is the slightest hope, do reach out! And don’t even hesitate to follow up!

Opportunities are chances that you haven’t taken yet! So, don’t hesitate to grow your network and build rapport.

Who knows, you’ll get a high-quality niche backlink that attracts referral traffic to your site.

6. Grow Your Email List

How to Use Guest Blogging to Drive Traffic to Your Site? That, too, with an email list?

Sounds interesting? Right?

Growing your email list has multiple benefits beyond just boosting traffic and sales.

It can also enhance your chances of being featured on well-established and respected websites, amplifying your reach and credibility.

Why do we subscribe to a newsletter? We expect to get quality content – as simple as that.

Here you should also think in a similar way.

Allure People To Subscribe To Your Newsletter In Return Of:

• Guide
• Checklist
• Video tutorials etc

Instead of simply asking people to provide their email addresses, you can improve your conversion rates by offering something of value to them.

It’s important to ensure that what you’re offering is genuinely beneficial and relevant to your audience, or else they might not be as interested in taking the step.

7. Anchor Text Strategy

Many people stumble here! When they search for how to use guest blogging to drive traffic to your site, they ignore the importance of anchor text.

If you’re working with a guest posting agency, they will handle it. However, if you are doing it on your own, make sure you do it carefully.

Anchor text is the hyperlinked text that you use in your content.

Surprisingly, your anchor text selection can impact how search engines rank your content and your rankings.

After conducting keyword research, you’ll better understand the keyword phrases you want to target, considering factors like keyword traffic and competition.

How can guest blogging drive traffic to your site with the right anchor text?

Here Is How👇

• The anchor text should be relevant to the content of the article.
• Ensure the page you are linking to is also pertinent and must provide immense value to the reader.

8. Be Responsive To Comments

It’s not enough to simply publish a post and move on.

Stick around and try to respond to every comment you receive from your readers.

This approach works wonders in establishing a lasting connection with the new audience you’re trying to engage with.

The comments section provides an excellent opportunity to cultivate your brand and engage in meaningful conversations with your readers.

9. Stellar Pitch + Regular Tracking + Flexibility To Test Your Approach

Congratulations! You are on the last step to discovering how to use guest blogging to drive traffic to your site.

We recommend you to follow our 3-step strategy.

(i) Pitching

When reaching out to an editor with a guest blog proposal, there are a few key points to remember:

• Begin by introducing yourself and providing an overview of your website.
• Highlight some of your blogging accomplishments to establish credibility.
• Clearly communicate the intention of your email, making it known that you’re interested in collaborating on a blog post.
• Pitch a topic you believe holds value and explain why it’s worth considering.
• If the post is already completed, include a link or attach the file for their convenience.

(ii) Tracking

Oh, it seems you’ve successfully sent your pitch, and it’s been accepted. You write content for them, and they post it.

What’s next? It’s time to track your effort. Keep a close eye on the traffic of your site. If you are not getting the desired traffic, it’s time to test!

(iii) Testing

Testing can be a multifaceted thing.

You Can Test You:

• Content by tweaking the angle you have taken.
• Call to action.
• Anchor texts.
• Tone.
• Readability.
• Linking.
• Optimization, etc.

Upon completing these three steps, you’ll realize amazing results.

Make It Easier With BloggerOutreach

We expect you will get the answer to how to use guest blogging to drive traffic to your site. Are you done with your guest posting strategy? Have you come across any challenges?

Le’s be frank with you. Getting traffic through guest blogging is not an overnight thing. It requires time and effort.

We have seen many people give up on their guest blogging journey.

This is where agencies like BloggerOutreach come into the picture.

Being a team of leading guest blogging agencies, we have been here for some time. We know the ins and outs of the Thai industry.

Consider us as a supermarket where you get everything under the same roof. Yes, we handle everything required to drive traffic to your guest posts.

Why Choose Us?

Want to realize these amazing benefits?

Explore more!

Read Also:

• 20 Ways To Make Money From Guest Posting
• Ten Mistakes To Avoid When Using Guest Posting Service
• How To Find Guest Posting Opportunities On Authoritative Websites