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Goo search engine – does the name sound a little new or rather unknown to you?

Well, even if it does, we’re not going to blame you. Not many people living outside of Japan are aware of the Japanese search engine Goo anyway.

So, why should you know about it?

If you are considering moving to Japan for work or any other purpose, you will need to use Goo for your purpose. While Google is accessible there too, the Goo search engine offers more information and is more suitable for an individual living in Japan.

Do you want to know why?

Then, make sure to keep reading our article till the end!

Table Of Content

Goo Search Engine – A General Analysis

In short, the Goo search engine is the Japanese alternative to Google. It works the same way as the latter does. However, the overall UI of the same is a little different. Additionally, you have to use the Japanese language to access the search engine properly.

In terms of security, it’s pretty much similar to Dogpile Search Engine. Therefore, you will not have to deal with information theft issues at all. However, if you are using the search from outside of Japan, be sure to use a VPN for your purpose.

However, there is one negative aspect available in the case of Goo.

The UI organization of the Goo search engine can seem a little messy to regular Google users. Hence, you may need a little time to get used to it.

Goo Search Engine – Features

Unlike the sofurry search engine, Goo isn’t quirky or unique at all. However, it still comes with various fantastic features to offer an all-around amazing experience for the users. Keep reading to find out more about the Goo search engine.

  • Ease Of Usage

As mentioned before, the Goo search engine is pretty easy to use. You can find the search bar at the top of the page. Include a keyword in it and click on the “search” button to find out whatever you are looking for.

The results are shown in a categorical segment like DuckDuckGo or Google search engine. So, there shouldn’t be an issue with it.

  • Availability Of News

Unlike Google, the first page of the Goo search engine is pretty informative. You can find various news articles here organized in a categorical order. The list includes –

  • Attention (consists of the new and attention-worthy pieces).
  • Trend (offers insights on the latest trends on various topics like fashion or gaming).
  • Society (informs about the latest societal matters).
  • Business (words on the business segment of Japan can be found here.
  • Entertainment (anything related to movies, music, or other leisure activities).

Aside from this, you can also find news articles on other prominent topics, such as Sports, Politics, Area, Life, etc.

Suggested: Google Rolling Out November 2021 Core Update – Things You Should Know

  • Smart Algorithm

Unlike some of the search engines other than Google, the Goo search engine, too, follows your previous searches pretty closely. Therefore, if you search on a specific topic (for example, sports) here, you will find focused news on its homepage as well.

  • Shopping Segment

Aside from news, the Goo search engine also comes with a specific segment for shopping as well. It updates regularly and offers excellent deals on different products. However, you can only buy or receive the items if you are currently residing in Japan.

  • Dedicated Service Section

Unlike Google or any other reverse video search engine, the service section of Goo is available on its front page. You can find various aspects, such as a dictionary, news, ranking, weather, map, housing and real estate, game, etc. in a single click.

There’s also a FAQs section available here, known as “Tell Me Goo!”, which answers various FAQs depending on the search results.

  • Themes

The Goo search engine tends to be pretty flexible when it comes to making new configurations. Currently, there are more than 15 different themes available on the search engine. You can either use them permanently or try setting for some fixed dates of the month. 

Each of the themes is pretty different and, therefore, would offer a unique vibe altogether. So, it will be a pretty experience working on the search engine module.

Frequently Asked Questions (FAQs)

1. Is The Goo Search Engine Japanese?
Yes, Goo is a Japanese search engine. It also follows the Japanese language as its default option. Therefore, it might be a little difficult for you to use the search engine if you are not fluent in the native lingo.
2. How Does The Goo Search Engine Work?
The working procedure of Goo is pretty similar to the Google search engine. For example, the indexing process is pretty similar in both search engines. Additionally, the way Goo organizes and shows the search results looks almost identical to Goo as well.
3. How Many Configurable Themes Are Available On The Goo Search Engine?
There are around 20 different, configurable themes available on Goo. Each of them comes with unique vibrancy and offers a different vibe altogether. There are several seasonal options available as well, such as Halloween, Autumn, Christmas, etc.
4. Is Goo A Good Search Engine?
Yes, when it comes to effectiveness and efficiency, Goo works pretty well. It’s pretty amazing in terms of usability or functionality too. The only issue in this aspect is the language barrier of the website and that’s all.


The Goo search engine, in essence, is pretty new in the market. And, it’s still being developed in some aspects. Therefore, it will still require a little more time to improve in other regards and become a full-fledged search engine.

In any case, Goo is pretty famous in Japan and, due to the increase in the number of users, its popularity will increase even more. Hence, if you want to unleash a content marketing agenda in Japan, this would be the right time for you!

And, if you need any assistance in this regard, we would ask you to contact us at BloggerOutreach. Due to our experience and efficiency in this field, we can help you with both content and SEO altogether.

If you need help regarding anything else, make sure to let us know all about it through our mail. We’ll help you in any way we can!

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Aritra Sarkar-image

Aritra Sarkar is a professional content writer who loves learning, exploring, and writing on tech, digital marketing, social media, SEO, marketing etc. He is well known for his expertise in the content marketing industry.