Google November 2021 Core Update Rolling Out – How It Might Affect Your Website!
Finally, the Google November Core Update is here!
The multinational tech conglomerate has decided to release its new core update right before Black Friday. And, trust us, this is a huge one!
Incidentally, this is the third and most probably the final core update of Google for 2021. So, let’s try to learn its nooks and crannies thoroughly.
Table Of Content
The Big Announcement
Before the announcement, Google was relatively tight-lipped when offering information on the new algorithm update. Thus, when they proclaimed the news, it was quite a shock for the world of SEO.
Here is what the tech organization had to say about the Google November Core Update –
Later today, we are releasing a broad core update, as we do several times per year. It is called the November 2021 Core Update. Our guidance about such updates is here:https://t.co/0LAL28ueDq
— Google Search Central (@googlesearchc) November 17, 2021
Previously, Google used its “Search Liaison” account to inform everyone about their core update. However, this time, it opted for the “Google Search Central” ID. So, many people initially thought that something was different in this update.
While Google has not offered any insights on the Google November Core Update, it has released a Guidance Document for the site owners. Here are some points that you may want to note down for your convenience –
- Websites might experience sudden increases or decreases regarding SEO ranking following the update’s launch.
- As it is a “core update,” Google has modified its systems and algorithms. However, your website will not be penalized, even if your web traffic and ranking start crashing down.
- As a site owner, you mustn’t panic about the update and the changes it has brought. Instead, you need to re-evaluate your content and change other on-page components to see how your SEO ranking changes.
You may follow the search quality evaluator tips of Google to learn how to reassess your website.
The Timing Of The Google November Core Update
In short, the timing of the Google November Core Update is pretty surprising, as Cyber Monday and Black Friday are almost here. This is the third major algorithm re-evaluation of this year. However, Google didn’t release any of them during the festivity period.
Anyway, to everyone’s surprise, an executive of Google, Danny Sullivan, has decided to update us about the timing –
Hey @johnmu and @dannysullivan I got to ask – why during the busiest holiday shopping season (the roll out seems like it will happen during and right before) – previously you guys said you limit these updates before/during the season… https://t.co/tiM3T9ZViQ
— Barry Schwartz (@rustybrick) November 17, 2021
Later, Mr. Sullivan took to Twitter again and assured everyone that Google would consider the timing before rolling out any future update. Here’s what he had to say –
I’ll add we do understand the timing concerns out there. Given we did an update last year in the middle of the shopping season & that largely seemed not a huge issue, getting one out of the way BEFORE the season didn’t seem a problem. Especially as said, most won’t see changes…
— Danny Sullivan (@dannysullivan) November 17, 2021
The update was launched on 17th November at around 11:00 AM (ET). Here’s Google’s confirmation tweet on this subject –
The November 2021 Core Update is now rolling out live. As is typical with these updates, it will typically take about one to two weeks to fully roll out.
— Google Search Central (@googlesearchc) November 17, 2021
However, like any other significant algorithm change, the Google November Core Update will take around 1-2 weeks to roll out entirely. Check John Mu’s reply for further confirmation –
That seems unlikely, usually this takes 1-2 weeks to fully roll out even after we start.
— 🧀 John 🧀 (@JohnMu) November 17, 2021
Oh boy. Here we go! I’m surprised with the timing… It’s right before Thanksgiving weekend, Black Friday, Cyber Monday, etc. Wow, get ready. This should be interesting. 🙂 https://t.co/J1SBQsKb0d
— Glenn Gabe (@glenngabe) November 17, 2021
What About The Previous Core Updates?
Before the Google November Core Update, the tech conglomerate released the previous update in July. Prior to that, another extensive algorithm change was launched in June. It took quite a lot of time for Google to come out with this update.
Nevertheless, it did not feature any major changes.
The December 2020 update (released before June 2021) was pretty huge. Hence, it took almost two weeks to be implemented entirely.
Usually, the year-end algorithm changes of Google tend to be bigger than the mid-year ones. So, only time will tell if the Google November Core Update will follow the same path or not.
Have You Done Something Wrong If Your Website’s Ranking Drops Suddenly?
In short, no, you have not done anything wrong regarding your online strategies. The reason why your website is declining regarding ranking is that Google is finding other better results on search queries.
Additmetimes, many site sometimes owners experience a drop in ranking right after any major update rolls out. However, this issue usually resolves automatically within a few days after the overhaul of Google’s algorithm.
The same might happen after the Google November Core Update as well. So, there’s no need to panic yet.
What Should You If The Google November Core Update Has Affected Your Website?
Google usually suggests every website owner look at their content if they have experienced a massive drop in ranking. Here are a few things that you need to check if the Google November Core Update has affected your site –
- Does the available content on your website offer original information or report?
- Is your offering knowledge on a specific topic while maintaining the general SEO regulations of Google?
- Have you written any plagiarised content or blog or your website?
- Is the headline and meta description of your content providing the correct description without exaggerating anything?
- Will your general audience understand the message you are trying to convey through your writing?
- Are the blogs good enough to feature on an encyclopedia or a printed magazine?
- Have you updated the available data in your content?
If you find any issues in these aspects, do not forget to make changes as soon as possible. It may help you in increasing your SEO ranking after the Google November Core Update rolls out.
Should You Care About The Update?
Whenever Google updates its algorithms, it means that your website will either perform worse or better. However, the outcome would depend on your current SEO strategy. If it is flexible, you can make some small updates to adapt to the new changes.
If your website has experienced a huge drop in ranking, you must build your SEO from scratch. Otherwise, your online visibility will get affected and you may not receive any new visitors.
So, make sure to take the Google November Core Update seriously and focus on your website analytics closely.
Frequently Asked Questions [FAQs]
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Summing It All Up!
The Google November Core Update will feature some exclusive changes with regards to their search engine’s algorithm. So, hopefully, this article will help you keep up with the pace of the digital world. If you think your website needs any change, make sure to update it promptly.
We will keep improving the content as we get more details on the topic. So, do not forget to revisit us frequently. Also, let us know in the comments if you have any queries or want us to include something we missed out on.