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Everyday, how many times do you Google something? Can’t remember, right?

Most of you already come across the “People Also Search For” (PASF) section. Those who haven’t let you give you a practical result.

We have entered the keyword ‘blogger outreach’. And here you go:

Small heads up:

Back in 2018, PASF came into the picture to assist Google users in refining their searches.

But what is the reason behind the introduction of ‘people also search for’?

Let’s say you have searched for the keyword ‘blogger outreach’ and know more about this. You get related topic ideas through the ‘People Also Search For’ section. By doing so, you can explore more on this topic. Hence, the user experience reaches its pique.

Bloggers and SEOs need to consider this section carefully.

This article will explore PASF, how to discover these keywords, and strategies to improve your visibility.

Table Of Content

Let’s Understand People Also Search For

Let’s Understand People Also Search For

Google’s goal is to:

  • Streamline the user’s search journey.
  • Enhancing their experience.
  • Keeping them loyal to Google as their preferred search engine.

In this regard, Google’s People also search to enhance search results. In this regard, you ensure users locate precisely what they seek.

Simply put, Google’s “People also search for” (PASF) is a feature displaying related search queries. It’s found below search results, assisting users in finding more relevant information.

PASF offers insights into user intent, helping SEO optimize content for broader queries. Including PASF topics in the content can enhance site visibility and user engagement.

By addressing these related queries, websites can boost SEO rankings and organic traffic.

Incorporate PASF queries naturally to provide valuable content and improve SEO strategy.

Utilize PASF insights to refine keywords and create content that resonates with users.

How To Find ‘People Also Search For’ Keywords?

How To Find ‘People Also Search For’ Keywords

To discover “People also search for” keywords, follow these SEO strategies and use specific tools.

1. Google Search

Conduct a Google search using your target keyword. Scroll down to the bottom of the search results page to discover the “People also search for” section. These related queries can provide insights into what users are looking for.

2. SERP Analysis

Carefully analyze the SERP for your chosen keyword. Take note of the related questions and terms that appear in featured snippets, knowledge panels, or other rich snippets. These often indicate common user interests.

3. Google Autocomplete

Start typing your primary keyword in the Google search bar, and observe the auto-suggestions that appear. Popular search queries related to your topic can be valuable additions to your keyword list.

4. Google Trends

Explore Google Trends to see the popularity and seasonality of different search queries. This tool can help you identify trending topics and related queries that are currently gaining traction.

5. Google Keyword Planner

Access Google’s Keyword Planner to find keyword ideas and see search volume data. Look for related keywords that align with your content goals.

6. Ahrefs

Use Ahrefs’ Keywords Explorer and use the “Search Suggestions” feature. It provides an extensive list of keyword variations and related terms that people commonly search for.

7. SEMrush

In SEMrush, check out the “Related Keywords” report for your target keyword. This report will display related terms and their search volume, helping you identify relevant PASF keywords.

8. Quora & Forums

Explore Quora and industry-specific forums to find discussions related to your topic. These platforms often reveal common questions and concerns that people have within your niche.

9. Competitor Analysis

Analyze your competitors’ content and identify their target PASF keywords. Tools like Ahrefs and SEMrush can assist in this process. Look for gaps in their content that you can fill with your own.

10. User Feedback

Review user comments, reviews, and feedback on your own website or on social media. Users often ask questions or share their concerns, giving you valuable insights into potential PASF keywords.

How To Optimize Your Content For Goolge’s People Also Search For And Rank For These Keywords

Now, we are moving to the optimization part. The better the optimization, the higher the chances of ranking. So, let’s start with the strategies.

1. Choose The Topic Smartly

Choose The Topic Smartly

The primary goal of ranking in the “People Also Ask” (PAA) box is to connect with potential customers seeking solutions specific to your expertise. Therefore, careful topic and keyword selection are essential.


  • Identifying unique customer queries unaddressed by competitors.
  • Exploring PAA questions that align with your brand.
  • Evaluating topics harmonizing with your existing SEO campaign’s keywords.

A few moments back, we taught you how to find ‘people also search for’ keywords. We hope that you are doing the same here.

Strategic PAA optimization can enhance your visibility and attract a genuinely interested audience.

2. Understand User Intent Properly

Understand User Intent Properly

Now that you have listed the keywords, list them.

Now, take your time and dive deep into the user intent behind PASF queries.

Analyze why users search for these related terms and tailor your content to provide precise answers or solutions.

Understanding the intent behind the PASF keyword lets you tailor user-specific keywords. Hence, you write content that satisfies user needs and boosts your content’s ranking potential.

3. Structured Content That Answers Relevant Questions

Structured Content That Answers Relevant Questions

Craft well-researched and informative content that addresses the main topic thoroughly.

Ensure it’s engaging, well-structured, and valuable to your audience.

Have you observed that we marked the word “well-structured” as bold? Because, at this point, we want to emphasize structure.

Yes, optimizing for ‘Google people also search for’ requires strategic content writing (in a structured manner).

Want To Know How?

  • Whenever possible, add questions and answers to make it optimized.
  • Write in simple language as if you are explaining a topic to your friend.
  • Refrain from beating around the bush. Ensure your content speaks directly to your audience and is on-topic.
  • Headline tags are important here. They help in crawling and making your content discoverable. Write descriptive headlines that help the crawl bots better understand the context.
  • Your content should be easily digestible and properly segregated into pieces. We are talking about formatting here. Solid formatting makes it easily understandable. And you are more likely to be loved by the search engine because good formatting provides optimum user experience.
  • Write in-depth and thorough content. People love content that solves their problems. Search engines prefer people who delight their audience. While writing the content, imagine as if you are actually solving a real-life problem. Then, tailor your content accordingly. Plus, it enhances content depth by addressing PASF queries, increasing user engagement.
  • Finally, integrate PASF keywords naturally within your content for added relevance.

4. Leverage PASF Keyword To Find Long-form Content Ideas

Leverage PASF Keyword To Find Long-form Content Ideas

We all know that Google loves long-form content. This is not because of the word count. Rather, long-form content better addresses the search queries. It’s no secret that long-form content is more thorough and elaborate than short-from.

Consider creating “how-to” guides, lists, and in-depth articles. Each format can cater to different user preferences.

Moreover, diversify your content formats to capture a wider audience and target various PASF queries effectively.

5. Regular Content Updates

Regular Content Updates

Search trends and user interests evolve. Regularly revisit your content to ensure it remains accurate and up-to-date.

We recommend updating your old blog every 3 months.

For content upgradation, you can consider the following:

Uncover Fresh Ideas: PASF suggests new concepts related to your older content, offering fresh perspectives you might have missed. Integrating these insights enhances your content’s appeal and value.

Introduce Updated Keywords: PASF identifies relevant keywords. Incorporating these into existing articles or posts improves their online visibility.

When you leverage PASF for content updates, you maintain relevance, engage readers, and bolster SEO.

That’s It…It’s Time to Wind Up This Article

All the points mentioned above will help positively impact your on-page experience.

We hope you understand how to utilize “People Also Search For” (PASF) keywords for on-page SEO.

A Quick Recap (People Also Searched For):

  • Keyword Expansion: Identify PASF keywords to expand your content’s keyword portfolio.
  • Content Enrichment: Integrate PASF keywords naturally within your content for added relevance.
  • User Intent: Address user intent by answering PASF-related queries comprehensively in your content.
  • Header Optimization: Use PASF keywords in headers to improve content structure and SEO.
  • Internal Linking: Link to relevant pages or sections within your site using PASF keywords.
  • Content Depth: Enhance content depth by addressing PASF queries, increasing user engagement.
  • Regular Updates: Keep content current by revisiting PASF-related topics for ongoing SEO benefits.

People Also Search For works for those who know how to do this. By now, you are one of those empowered people who know the art of PASF.

Struggling with SEO? Need inspiration?

Check out this SEO success story and get inspiration from them.

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Tuhin Das-image

Being in the content writing landscape for 4+ years, Tuhin likes to go deep into the minds of his readers through his writing. He loves sharing content related to SEO, digital marketing, content writing, copywriting, Education, and lifestyle. Besides his inherent inclination towards creating content, he is also a sports enthusiast and travel freak.