According to Moz, Google previously had a guideline not to have more than 100 links.
However, this guideline is no longer valid today. The correct answer is – yes (if you are doing them for the sake of ranking without any value).
Having too many links signals a lack of optimization, and numerous links that appear as spam are warning signs.
In fact, to know the answer to this question, we recently conducted a poll on LinkedIn.
As expected, most people voted for “yes.”
But outbound links are helpful, provided you know how to use them. So, how many outbound links should you use?
In This Article, We Will Talk About:
What are outbound links?
Are Outbound Links Important?
Do they matter in the ranking?
How many outbound links do you need?
When to use them?
How to use them?
How to check them?
Well, a wealth of knowledge is waiting for you. Deep dive!
Table Of Content
What Is An Outbound Link In SEO?
An outbound link is a link from your website to an external website.
Picture this: You’re crafting a meticulously researched blog post and aiming to establish your authority by incorporating valuable insights.
In your quest to enrich your content, you sprinkle numerous outbound links.
Because you want to offer additional resources and bolster your credibility.
But wait, are you inadvertently harming your SEO efforts?
Are Outbound Links Important?
Understand this golden role:
Anything that aims to provide optimum user experience is highly important. And outbound links fall under this category.
Because Linking is important for your E-E-A-T and, more importantly, for SEO. And for your audience and customers, too.
So, adding outbound links to your content strategy gives you a lot of value and credibility.
First, they can provide readers with more resources and information.
Secondly, outbound links can help you establish connections and relationships with other websites and organizations.
Finally, outbound links help your website’s SEO because they let search engines know that your content is well-researched.
Do Outbound Links Help In Ranking?
This question has been a point of contention among SEOs. Some say yes, while others negate the impact of outbound links.
But we have a stand on this.
In fact, we don’t overlook the importance of outbound links.
And our logic is simple: Google is a big advocate of optimum user experience, right? They vouch for high-quality content through E-E-A-T, helpful content updates, or people-first content.
Now tell us. If your outbound link is immensely helpful, why would Google hate that?
So, here is our verdict: Building outbound links will not guarantee you a ranking. But, at the same time, we don’t think that Google hates outbound links. So, if you are using it to cater to your audience better, keep doing it. There is no alternative than to have a happy audience!
Now, you may be thinking…
“How Many Outbound Links Do I Need?”
Generally, we consider having 1-2 outbound links to be a positive factor (at least one). Again, if you use the Yoast SEO plugin, including at least one outbound link can help with optimization.
But make sure the links are valuable and contextually fit and contribute to addressing the search query better.
Hope that helps!
When To Use Outbound Links?
Outbound links serve as bridges connecting your content to the vast landscape of the internet.
They are most valuable when they lead to high-quality, relevant sources.
Imagine citing a study from a top-tier industry expert or referencing a reputable industry expert within your niche.
Outbound links enhance your content’s credibility and provide readers with valuable supplementary information.
However, tread cautiously!
Because linking to low-quality or irrelevant websites can hamper your reputation.
But how do you differentiate between a good link and a bad one? Look out for indicators like domain authority, link security, and relevance.
A link to a reputable source with a solid domain authority can significantly bolster your credibility.
Conversely, links from spammy or irrelevant websites can spell trouble for your SEO efforts.
How To Use Outbound Links?
By now, we have established the significance of outbound links.
So, let’s explore the best practices for leveraging them effectively.
Incorporate outbound links practically.
Hence, ensure they enhance the reader’s experience and contribute meaningfully to your content.
For example, we have embedded a video on how to check outbound links. Why?
After careful consideration, we concluded that a video tutorial would enhance the user experience for this topic.
Again, it is pivotal that you always choose reputable and authoritative sources that provide valuable information. In this case, we added a link from Ahref.
Additionally, ensure that the anchor text of the outbound link is relevant and descriptive. Remember, do not disrupt the flow of the content. Place your anchor text as if it looks complete.
Like, someone is telling you – “Ah! This is something that I was looking for.”
And give your readers a clear idea of what they can expect when clicking the link.
Utilize keyword-rich anchor text to provide context to search engines and optimize your SEO strategy.
Being in the content writing landscape for 4+ years, Tuhin likes to go deep into the minds of his readers through his writing. He loves sharing content related to SEO, digital marketing, content writing, copywriting, Education, and lifestyle. Besides his inherent inclination towards creating content, he is also a sports enthusiast and travel freak.