Spread the love

Table Of Content

What Are Linkable Assets?

What Are Linkable Assets

Why You Should Care About Linkable Assets 

(i) Boost Your SERP Position 

(ii) See A Rise In Website Traffic 

(iii) Make Your Website Appear Authoritative 

Main Types Of Linkable Assets

(i) Blogs

(ii) Infographics 

(iii) Interactive Tools

(iv) White Papers And eBooks 

(v) Videos 

  • Maintain High Quality In Your Content: Linkable assets must adhere to strict quality requirements to ensure accuracy, dependability, and a polished appearance. These resources improve your website’s reputation and trustworthiness by attracting backlinks. 
  • Take A Unique Stand: Uniqueness distinguishes your content by providing a novel viewpoint, creative tactics, or authentic information. Links to noteworthy information that benefits their audience and offers a special resource are more likely to be found on websites. 
  • Ensure Its Usefulness: An effective linkable asset fulfils a target audience’s demands and solves their issues in a targeted manner. Practical assets become go-to resources, which raises the possibility that other websites may connect or reference them. 
  • Make Your Content Relevant: Ensure that content assets that may be linked to are pertinent and in line with the problems, interests, and current trends in your sector or speciality. Audience-relevant material is essential for websites since it increases the likelihood of relevant assets being linked to as a useful resource. 
  • Shareability: The shareable content format makes it simple to share on social media and other websites. Social sharing increases your asset’s reach, which may increase exposure and naturally occurring backlinks from different sources.

Best Practices

Best Practices

(i) Understand Your Audience 

  • Conduct Market Research: Conduct market research to determine your target market and create customer personas. Learn about your audience’s demographics, such as their age, occupation, and location, to better understand their demographics.
  • Evaluate Your Current Audience: Use resources such as Google Analytics to learn more about the sites your audience visits most frequently and the information that piques their interest. From this data, they may know a lot about their tastes and areas of interest.
  • Social Media Listening: Use social listening to keep track of conversations regarding your industry or business on social media. Determine popular subjects and recurring issues that your content can tackle.
  • Assess Competitor Content: Analyze your competitors’ content. Note the subjects they cover and the most popular pieces. This might assist you in finding holes in the material and inspiring fresh ideas.

(ii) Keyword Research

(iii) Create Evergreen Content

  • Select evergreen topics: Pick subjects like “how-to” manuals, case studies, tips, or fundamental information that will always be relevant. 
  • Employ persuasive language: Use persuasive, clear, and succinct language to make your information engaging. 
  • Use Social Proof and Statistics: Case studies, testimonials, and corroborating data may all help to establish trust. 
  • Keep it actionable: To increase attractiveness and shareability, make sure your advice is useful and applicable. 

(iv) Promote Your Linkable Assets


Dipaly Banerjee-image

Dipaly Banerjee, a cinephile and horror enthusiast, channels her love for storytelling into her work as a senior content writer. With four years of experience, she enjoys writing marketing, educational, fashion, and entertainment articles. When not immersed in writing, Dipaly enjoys travelling and spending time with her furry friend, Lilith!