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Whether you agree or not, search engine optimization revolves around links. 

But the problem is that the SEO landscape is overloaded with many misinformation and myths. 

Many people will advise you to buy links and fetch quick results. But if you have been here for longer, you know that link-buying practices are part of Black hat SEO. That, in turn, can penalize your website. 

This is why natural Links are so relevant. Here you rely on ethical means for redirecting traffic to your website. 

Being a team of experts, we are here for a longer period. And from our experience, we assure you that natural links fetch long-lasting results. 

This is why we decided to clear all the doubts and share with you the most relevant information about this topic. 

Let’s start with the basics. 

Table Of Content

What Are Natural Links?

Natural links are links created naturally through a website’s content without artificial manipulation. 

Natural links are often seen as more trustworthy by search engine algorithms, as they are the results of relevant and interesting content. 

Natural links often occur when other websites link to yours, as this indicates that the content on your website is of good quality and worth linking to.

Natural Links Are Essential For SEO And Web Optimization. Key Elements Include: 

  • Authority from news outlets, government sites, and educational institutions. 
  • Relevancy to the page content. 
  • Targeted keywords in anchor text. 
  • Earned, not bought. 
  • High quality with a good CTR. 
  • Multiple domains and websites.

Good things demand time and effort! Here are the best practices that you can follow to acquire natural links. 

1. Quality Content

Quality Content

Quality content is essential for any website that wants to earn natural links. Natural links are links from other websites that are not paid for and build on quality content. Quality content can earn natural links in several ways.

(i) Increases Visibility: Quality content can help increase a website’s visibility.

This increased visibility can lead to more people discovering the website and acquiring more natural links.

(ii) Builds Trust: Quality content can help to build trust with readers. Quality content is sharable, and readers are likely to link to content they trust. Quality content can help build trust with readers, leading to more natural links.

(iii) Quality Content Is Unique: Quality content is unique and can stand out from the crowd. The habitual propensity of the human mind is to get attracted to unique content as it is valuable and useful. Quality content can earn natural links, as it is helpful and useful.

(iv) Quality Content Is Shareable: The propensity to share content is much higher. If you can create an impact with your content, you will stay top-of-the-mind of your audience. That, in turn, drives people to share your content. 

2. Social Media

Social Media

Today, businesses leverage social media to earn natural links.

To serve the same purpose, SEO practitioners rely on organic means, such as:

(i) Create Quality Content:

  1. Create informative, entertaining, and engaging content.
  2. Optimize it for search engines for potential customers to find.
  3. Make it simple.

(ii) Promote On Social Media: Once you have created content, share it to boost its visibility. This will help increase engagement and the likelihood of other websites linking to it.

(iii) Take Part In Communities: Get involved in online communities to boost the reach of your content. Which, in turn, increases the likelihood of sharing and getting linked.

Monitor Your Progress: It is important to monitor the progress of your content and track the number of links it has earned. This will help you to identify which strategies are working and which are not.

(iv) Track Your Progress: Keep track of how many links your content earns. This will give a clear picture of your strengths and weaknesses.

Editorial Links

Editorial links are links placed on websites and blogs related to your topic or industry. These links can help to increase your website’s visibility and boost its ranking in search engine results. 

To attract high-authority links, publish content about current events and trends. Leverage tools like Google Trends, Bing Trending Topics, Twitter Trending Topics and Google News Stories to find trending topics to write about, then share your expert take across multiple platforms to generate momentum.

Editorial links can earn natural links in several ways. 

First, they can help to increase your website’s visibility. People who see your link on another website may be more likely to click on it and visit it. This can make more people aware of your website and its content. 

Second, editorial links can increase your website’s credibility. When people see that other websites are linking to your website, they may be more likely to trust it and its content. This can lead to more people visiting your website and engaging with your content. 

Search engines use links to determine the relevance and authority of websites. When other websites link to your website, it boosts your ranking in search engine results. 

In conclusion, editorial links can be a great way to earn natural links. They can help to increase your website’s visibility, credibility, and search engine rankings. If you’re looking to boost your website’s SEO, then editorial links should be part of your strategy.

4. Quora


Quora is a popular question-and-answer platform that has become a great resource for businesses looking to earn natural links. 

You can earn natural links through quora because it allows users to ask questions and get answers from experts in the field.

When users ask questions on Quora, they often seek answers from experts in the field. 

Businesses can use Quora to answer questions and provide helpful information to potential customers. Businesses can earn natural links from other websites that link to their content by providing useful information.

Businesses can also use Quora to promote their products and services. By answering questions related to their industry, businesses can show potential customers that they are knowledgeable and trustworthy. This can help build trust and credibility, leading to more natural links.

Finally, businesses can use Quora to build relationships with other experts in their field. Businesses can build relationships and gain valuable insights into their industry by engaging in conversations with other experts. This can help businesses to create better content and earn more natural links.

By providing helpful information, promoting their products and services, and building relationships with other experts, businesses can use Quora to increase their visibility and earn more natural links.

5. Reddit


Natural links are crucial for digital marketing success. They improve website visibility and authority and help with better search engine rankings.

But how can you go about earning these links? One of the best ways is to use Reddit.

Reddit is an online forum with posts and discussions. It’s a great platform for networking and building relationships with other users. 

Take part in discussions and offer helpful info to build a name as an expert in your industry.

Another way to earn natural links from Reddit is to answer questions. Reddit has several different subreddits dedicated to specific topics. 

Joining subreddits and responding to questions can show your proficiency and be valuable to other users. This helps build relationships and get organic links.

6. Website Tools

Website Tools

In digital marketing, earning natural links is essential for boosting your website’s visibility and search engine rankings.

While there are many strategies for earning links, one of the most effective is creating a unique tool and hosting it on your website.

Providing a unique tool to your website visitors can be a great way to add value and attract natural links, which could boost your site’s visibility and search engine rankings.

When creating a tool, it’s important to consider your target audience’s needs.

What kind of tool would be useful to them?

What kind of problem can it solve?

Once you have an idea, you can start to develop the tool. Depending on the complexity of the tool, you may need to hire a developer to help you create it.

Once the tool is ready, you can start to promote it. You can reach out to industry influencers and tell them about your tool.

You can also create content around the tool and share it on social media. This helps spread the word and generate more natural links.

Creating a unique tool and hosting it on your website can be a great way to earn natural links.

7. Ebooks


Ebooks provide a unique opportunity to share your knowledge and expertise with your readers. 

You should provide your readers with valuable information that is both accurate and up-to-date. 

This will help to ensure that your ebook stands the test of time and continues to generate natural links for years to come.

When creating an ebook, it is also important to consider the format. You want to ensure that your ebook is easy to read and navigate. 

Consider using a PDF format that is easy to read on any device. 

You may also want to consider creating an interactive ebook, allowing readers to interact more engagingly with the content.

Following the above strategies will establish yourself as an authority in your industry and earn natural links. 

8. Video Marketing

Video Marketing 

Creating valuable video content and publishing it to YouTube can increase your chances of other websites featuring your videos.

This directs traffic to your videos and allows you to build relationships and earn internal links.

When creating a video, you should ensure it is of high quality and provides valuable information.

This will help to ensure that other websites are more likely to feature your video. You should also include a link to your website in the video description. This tempts more people to your website.

You should include a link to your website in the email, as this will help to increase the chances of them featuring your video.

Additionally, provide them with a brief description of the video and why it would benefit them to feature it.

Creating high-quality videos and asking other websites to feature them can increase your chances of earning natural links.

This will help to increase your website’s visibility and reach a larger audience.

Additionally, it will help to increase the chances of people visiting your website after watching the video.

Natural links are seen as a sign of trust and authority by search engines and can help boost your website’s visibility.

So, what makes a good natural link?

First, the link should be relevant to your website’s content. If you have a website about gardening, for example, a link from a website about home improvement would be more appropriate than a link about sports.

Second, the link should come from a reputable source. Links from websites with high domain authority (DA) are more valuable than those with low DA.

Third, the link should be from a website with a good user experience. If the website is difficult to navigate or has a lot of broken links, it won’t be seen as a good source of natural links.

Fourth, the link should be from a website that is regularly updated. Search engines prefer websites with fresh content, which is seen as a sign of quality.

Finally, the link should be from a website that does not use any black hat SEO techniques. If the website uses techniques against search engine guidelines, it won’t be seen as a good source of natural links.

Stick to these guidelines to ensure your website gets the best natural links possible. This will help boost your website’s visibility and ranking in search engine results.


At this point, you understand natural links and the proven ways to get natural links. 

What’s next? 

Start evaluating your link profile. Reach out to people and think of building a robust link profile. 

Always remember that producing top-quality content is the best way to earn a natural link. 

We hope this article served its purpose. 

What do you think about natural link-building? Share your thoughts

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Tuhin Das-image

Being in the content writing landscape for 4+ years, Tuhin likes to go deep into the minds of his readers through his writing. He loves sharing content related to SEO, digital marketing, content writing, copywriting, Education, and lifestyle. Besides his inherent inclination towards creating content, he is also a sports enthusiast and travel freak.