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The world of content creation has changed significantly. It is NOT how it works as it used to be.

Adapting to new trends and technologies is essential for content marketers.

However, it is NOT as easy as it may sound. The space is getting quite competitive, especially with the advent of ChatGPT.

We are halfway through 2023, and inbound marketing trends are shaping the future of content writing.

As technologies like AI-generated art and ChatGPT advance, questions arise about their future.

Will search algorithms and people embrace AI or reject it?

Can we stop its inevitable influence as mere spectators?

Is AI harmful or helpful to the SEO industry?

Apart from AI, Video content has gained a lot of momentum. What are some more trends?

Here we explore the confluence of trends influencing content marketing.

Learn how AI transforms business, how search algorithms work, and how everyday writing changes.

Here are the 11 latest content writing trends to help you stay ahead in 2023.

Read More: The Ultimate Web Content Writing Checklist For SEO

Table Of Content

Trends are a reflection of the future! So, what is the future of content writing? Let’s dive in!

1. The Advent Of AI-based Writing Tools

The Advent Of AI-based Writing Tools

Considering different content writing trends, the buzz around AI writing is the number one thing. In light of the launch of ChatGPT in November 2022, AI has been the subject of much debate.

Apart from ChatGPT, many tools are available in the market that generates AI-driven content.

Let’s be very honest.

Answer The Following Questions:

  • How can AI tools add emotions to the content?
  • First-hand experience matters! Let’s say you are a digital marketer with 15 years of experience. In such a case, it is impossible for an AI tools tool to match your expertise and share personalized experiences the way you do!
  • How can AI tools tolls write the creative thing? Not possible, right?
  • AI’s writing lacks a human touch. The content is linear and lacks personalization.

Let’s do it practically. Here is the prompt added in ChatGPT – 3 things to know about digital marketing.

Let’s Analyze The Above Response:

  • The response comes with a flat tone and a prefix format. Every time you ask something, it comes with a generic introduction, body, and again, a generic conclusion.
  • There is no example or analysis.
  • No room for explanation.
  • Boring, long sentences are hard to read.

The same applies to other AI tools as well.

Our viewpoint: Our agency is adamantly against AI-based tools. We have our own quality standards. Still, if you need to utilize these AI tools, do so only for gathering information or structuring your content. It needs to be modified and presented in a humane way.

2. Long-Form Content Still Rules

Long-Form Content Still Rules

In the era where attention spans resemble butterflies flitting from one flower to the next…

…There’s a content writing trend that continues to reign supreme: long-form content.

That’s right; you heard it right! Readers still enjoy long-form content despite the rise of bite-sized content.

Is long-form content still king? How about a world where word counts do not limit you?

Long-form content liberates you from those shackles. It is something that you write to educate your audience.

Here is an interesting trivia: Hubspot’s data indicates that an ideal blog post should contain 2100-2400 words in 2021.

How do we define long-form content?

We ideally treat long-form content as a tool to educate readers. It is a medium through which you can address the reader’s specific problem.

We instructed our team to write 2500-3000 words for long-form content.

Please keep this trend in mind. No matter how popular short-form content is, people still consume long-form content.

It’s not just about presenting information; it’s about weaving narratives that engage, educate, and entertain all at once.

Ideally, long-form content is used to educate readers. It is a means of addressing the reader’s specific needsock, your creativity, and letting your words weave a tapestry of brilliance in the ever-evolving world of content writing.

3. Experience, Expertise, Authoritativeness, And Trustworthiness (E-E-A-T)

Experience, Expertise, Authoritativeness, And Trustworthiness (E-E-A-T)

This is something that comes straight from the desk of Google. Earlier, it was E-A-T. Google has upgraded it to E-E-A-T.

This acronym stands for Experience, Expertise, Authority, and Trustworthiness.

The first pillar of E-E-A-T is experience. Content written by someone with hands-on experience in the subject matter is more likely to be trusted by readers. Include real-life experiences in your writing, whether it’s a personal story or professional expertise.

Expertise goes hand in hand with experience. Being an expert in your field boosts your confidence and instills trust in your readers.

Authoritativeness can be achieved through consistent and reliable content, references to reputable sources, and engaging with your audience through comments and discussions.

Trustworthiness comes with transparency and honesty in your work. Fact-checking, citing credible sources, and avoiding clickbait tactics are all vital for establishing trust with your readers.

Pro tip: if you closely observe the updates of Google, you will see that first-hand knowledge will get the upper hand in the future. So, if you want to stay relevant, you have to keep E-E-A-T in mind.

4. Paying Attention To Social Media Trends

Paying Attention To Social Media Trends

Imagine scrolling through your favorite social media platform and stumbling upon an interesting post that instantly catches your eye. You can’t help but like, comment, and share it.

Social media aims to capture your audience’s attention quickly with bite-sized videos and eye-catching visuals. However, that’s not all.

The new king of content is authenticity and relatability. It’s the brands that deliver real, meaningful experiences that stand out.

How can you create content that resonates with your audience using these trends?

Explore different platforms, follow influencers, and discover what makes their content popular.

Experimentation is the name of the game.

Don’t be afraid to try new formats, whether interactive polls, behind-the-scenes stories, or user-generated content. Your engagement will skyrocket when you let your creativity loose.

It’s all about consistency. Create a content strategy that aligns with your brand’s voice and values.

Building a loyal community takes time and effort, so show up consistently.

5. Growing Demand For Niche Writers

Growing Demand For Niche Writers

Ahh! Niche writers. They are the subject matter experts. The importance of niche writers is often overlooked while exploring different content writing fields.

The days of generic, one-size-fits-all content are over. Audiences today want specialized knowledge and tailored experiences. Niche writers can help.

There is a growing need for well-informed, authoritative content in fashion, technology, health, or any other niche. In-depth insights, expert advice, and unique perspectives are what readers want.

Next, showcase your expertise through thought leadership. Write compelling articles, publish insightful blog posts, and contribute to relevant publications.

Network with professionals in your field, attend industry events and seek partnerships to elevate your work.

Pro Tip For Content Writers: Become an expert in your niche. Establish yourself as an authority figure in your niche. Immerse yourself in industry news, stay up-to-date with the latest trends, and build a solid foundation of knowledge.

Pro Tip For Businesses: If you want to hire a content writing agency, check whether they have an in-house team of niche writers. If yes, then it’s a green signal.

6. SEO-Optimized Content Still Rules

SEO-Optimized Content Still Rules

We apologize if SEO sounds too conventional to you. You are making a mistake if you do not consider SEO among content writing trends.

Even if ‘search’ doesn’t exist, SEO will still be relevant!

SEO is like a secret code that unlocks the doors to visibility and organic traffic.

Truth: The reality is that SEO is NOT dead. It works wonderfully. The truth is that SEO has changed over time. It has become more competitive. For example, suppose 15 years ago, there were 30 sites competing for a keyword. No, it’s 1000 or more than that.

Pro Tip:

What does SEO-optimized content really mean? It’s not just about stuffing keywords haphazardly into your paragraphs. Rather, it’s about creating search engine-friendly, high-quality content.

It’s about striking the perfect balance between search engine and reader.

Your meta tags, headings, and image alt tags can significantly impact your search engine rankings. Optimizing your URL structure and including relevant internal and external links are essential to SEO success.

7. Engaging Scripts For Video Marketing

Engaging Scripts For Video Marketing

Reels, Shorts, Podcast, TikToks!

Yes, video content is quite popular these days.

And as a content crater, you must keep a close eye on these content writing trends.

As the popularity of video content is soaring, so does the need for writing stellar content writing trends.

Pro tip:

Here are the factors that you must watch out for –

  • Today, storytelling, emotion, and deeper connection are the keys to connecting with your audience. From the very first second, grab your viewers’ attention.
  • There is always a story behind every great video. Whether showcasing your brand’s journey, highlighting a customer success story, or presenting a problem and offering a solution, storytelling is key to keeping your viewers engaged until the end.
  • People connect with each other. You can create a sense of authenticity by featuring real employees, customers, or influencers in your videos.
  • Keep it Short and Sweet. Attention spans are shrinking, so keep your videos concise and focused.
  • Incorporate Visual Storytelling. Utilize compelling visuals, animations, and graphics that enhance your storytelling and make your message visually appealing.
  • Optimize for Mobile. Use captions, create vertical videos, and make sure your content translates well on smaller screens.
  • Experiment with Live VideosConsider incorporating live streams, Q&A sessions, or behind-the-scenes footage to engage your audience in real time.

8. More Than Ever, Content Marketers Need Data

More Than Ever, Content Marketers Need Data

Data reflects performance. Now it is the time for performance marketing.

A consumer’s behavior, preferences, and trends can be revealed through data. You can use it to determine what content works and what doesn’t.

Once you have the data, you can tailor your messages to specific audiences. It’s not just about grabbing attention but also about building trust and loyalty.

The data also plays a big role in optimizing content distribution. You can fine-tune distribution strategies by tracking click-through rates, conversion rates, and social media engagement, ensuring their content reaches the right channels and people.

Data-driven content creation allows for better topic selection and ideation. By identifying popular keywords, trending topics, and gaps in the market, content marketers can create content that fills a need and drives organic traffic.

9. Increasing Focus On Evergreen Content

 Increasing Focus On Evergreen Content

What exactly is evergreen content? Imagine it as a mighty oak tree whose leaves remain vibrant and relevant throughout the changing seasons.

In the same way, evergreen content retains its value and relevance long after publication.

Therefore, those who believe that content cannot be evergreen.

Why is evergreen content so important in 2023? It’s like a gift that keeps on giving. Evergreen content still attracts organic traffic and generates leads long after release.

Offering timeless insights and valuable information will establish you as a trusted resource.

It answers burning questions, solves perennial problems, and gives your readers a solid foundation.

Pro Tip:

Never forget that evergreen content benefits you as well as your audience! In the long run, it saves you time and effort. You can repurpose, update, and breathe new life into an evergreen piece once you’ve made it.

10. Guest Post Still Works Best For Link Building. Make Guest Post Content Count

Guest Post Still Works Best For Link Building. Make Guest Post Content Count

Geist posting is writing content for other sites and gaining an inbound link to yours. It’s a win-win situation.

As leading link-building agencies, we know the importance of guest posting. We have transformed many failures into success stories.

But here’s the catch: not all guest posts are created equal. What separates quality guest posts from the ones that don’t perform? Content! Yes, that’s the answer.

Pro Tip:

Research the target website or blog extensively before writing a guest post. Learn who they target, what they publish, and how they publish it. Increase your article’s chances of acceptance by tailoring it to their specific needs.

Create unique and valuable content. It’s time to say goodbye to generic, thinly veiled promotional articles. Insights, practical tips, and thought-provoking ideas will appeal to readers.

Cultivate relationships with publishers. Connecting with others in your industry can lead to guest posting opportunities. Share their articles and actively participate in their community.

11. Optimizing User Experience

Content comes under user experience. Have you ever thought this way?

Pay attention to Feedback-driven Content! Make feedback a part of your content strategy. Give your users a voice through comments, surveys, and direct messages

Mobile devices are becoming the primary means of consuming content, so optimizing it for them is crucial. Check your website and emails for mobile compatibility, and consider vertical videos and stories.

Pro Tip:

Delight your audience. Consider your content as your start-up. The core expertise of an entrepreneur is to solve a specific problem and offer the best possible solution for the problem.

Being a content writer, your job is quite the same. Ensure that your content covers all aspects. If your content is good, your users should not need to search for anything after they consume it.

It’s 2023; Hire A Content Writing Agency That Follows The Current Trends In Writing

We hope that you got a great insight from these content writing trends. Have you realized the magnitude of quality content?

These current trends in writing will guide you in shaping your content strategy.

Will you be able to do it single-handedly?

Are you looking for a team of content writers that can help you with the same?

There are a lot of agencies available out there. However, finding the right one is the trick.

If you want further assistance from us, visit our page.

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Tuhin Das-image

Being in the content writing landscape for 4+ years, Tuhin likes to go deep into the minds of his readers through his writing. He loves sharing content related to SEO, digital marketing, content writing, copywriting, Education, and lifestyle. Besides his inherent inclination towards creating content, he is also a sports enthusiast and travel freak.