Who says guest blogging is dead?
Let’s be frank with you.
You’ll receive a lot of mixed information around this space. And if you’re a beginner, you may get confused.
Look, every industry has its misconceptions. That doesn’t mean guest blogging is dead.
Being a pioneer of guest blogging services, we know the ins and outs of this industry.
We can guarantee that guest blogging works wonders!!
We have seen thousands of success stories with guest blogging. And we are still counting. As we respect the privacy of our clients, we can’t reveal any names.
So, don’t pay heed to myths! Try it yourself.
Guest blogging and SEO go hand-in-hand. So, are you aware of the benefits of guest blogging in SEO?
If you still doubt the significance of guest blogging, you’re at the right place.
In this guide, we will talk about the 21 benefits of guest blogging in SEO that will change your perception of guest blogging.
Without further ado, let’s dive deeper!
Table Of Content
What Is Guest Blogging?
Picture this: Imagine you have a blog that talks about soccer, and you want more traffic to your blog. You pitched the prominent sites within your industry. You wrote articles for them and received an inbound link pointing to your website. By doing so, you attracted traffic from the fellow site.
Have you understood this example? If yes, then you understand what guest blogging is. If not, please keep reading.
Simply put, guest blogging is writing for fellow websites within your industry and receiving a link pointing to your website.
The biggest mistake bloggers make here is looking for shortcuts. They go after the number of guest posts. And that is where they stumble upon. You can’t write for random sites.
What can you do instead?
When looking for a contributor site (that accepts guest posting), make sure you check their metrics. We always recommend writing for high-authority sites (DA 40, DR 35+, and Traffic of over 10K+). And most importantly, the site should be relevant to your industry.
How To Find Guest Blogging Opportunities?
It’s common sense that you need to find sites that accept guest blogging. And here’s how you can find them:
1. Google Search
Most blogs that accept guest contributions have mentioned it on their website. Here you can search for ‘become a contributor, ‘guest posts,’ etc.
2. Look For The Opportunities
Once you complete the previous step, you can examine the sites more closely. Keep a close eye on the guest posts they have posted. Doing so lets you decide whether they are a good fit for you.
3. Competitor’s Backlink Analysis
By leveraging a tool, you can figure out the referred domains of your competitors. By doing so, you get an idea of whether they received a backlink recently. If yes, then there is a chance for you as well.
4. Social Sharing
Additionally, social media searches can be beneficial in finding opportunities. Here are a few strategies to consider:
- Reviewing your competitors’ postings for guest post promotion.
- Utilizing search terms with guest blogging keywords.
- Setting up notifications for popular guest bloggers in your field to stay abreast of new opportunities.
You May Like To Read This: 30 Essential SEO Tips & Techniques
21 Proven Benefits Of Guest Blogging
Till this point, you understood what guest blogging is. Let’s discover the benefits of guest blogging that can completely change your SEO game.
1. Garnering New Audience
You introduce yourself to a new audience when you write for popular websites. Guest blogging will certainly bring new people to your site. But the question is, how can you retain them?
Here comes the importance of value creation.
To convert a new audience into your regular readers, you need to incentivize them. And the incentive here is not money – quality content educates them and solves their problem.
If they start liking your content, chances are higher that they will become your audience.
2. Generate Qualified Leads
You can easily get quality leads from guest blogging, given you know the right way of doing so.
While reaching out to the website owner (publisher), let them know how you can benefit their audience.
Make sure you clearly articulate your expertise with them. Clearly express the value that you can add to their audience.
Once you post your valuable content, you start attracting traction to your website. By doing so for a period, you start attracting people to your site. This way you convert your audience to your lead.
3. Establishes Trust
You may be the best content writer in the world, but that does make sense if no one knows you.
With guest blogging, you can establish yourself as a reliable source of information. The more you’ll be featured on high authority pages, the higher the chance of people knowing you. Once they start seeing you on the top pages, they’ll consider you a credible source of information.
Once you become a strong identity within your niche, you’ll also start getting more traction on your blogs. As a result, you’ll see a boost in your SEO rankings.
4. Drive More Sales
As discussed earlier, guest blogging generates traffic to your site.
Furthermore, if you’re a business owner, you know that traffic and sales go hand-in-hand. The more people you get on your site, the higher the chances of getting the top page rank. In turn, you get to drive more sales.
Blogs also influence purchasing decisions. You can achieve this by writing a product-related blog.
5. Earning Backlinks
Gaining backlinks is essential to establishing authority.
The heart and soul of every guest blogging opportunity are earning backlinks. From the standpoint of Google, backlinks signal a vote of trust.
High-quality backlinks signal that you’re getting recommended by prominent websites.
Imagine you went to a continental restaurant. You liked the food and recommended it to your friend. Your friend also enjoyed the food and suggested the place to others, and so on. The more recommendations the restaurant gets, the higher the footfall it will receive.
We could not draw a better analogy to explain backlinks. Once you start getting these high-quality backlinks, google starts treating you as a credible source of information. Consider these recommendations as trust signals (from the standpoint of Google). In turn, it improves your ranking.
However, how can you get quality backlinks for your site? The answer is simple – search for backlinking opportunities.
6. Helps You Become Thought Leader
Guest blogging is about sharing your expertise and knowledge with your audience. The hack here is to share quality information with your audience.
When we say quality information, what do we exactly mean? Quality content comes with originality, uniqueness, first-hand knowledge, and value creation.
The more you’ll be seen on prominent sites, the better the chances of staying top of the mind of people. A continuous effort in this regard helps you in becoming a trusted source of information.
7. Fresh Content – New Perspective
Let’s be frank with you. The information is already there on the web. It is all about organizing and representing them the right way.
Once you collaborate with a guest blogger, you can experience a fresh perspective on your content.
No matter how good the writing style is, we all love to read content that gives us a newer perspective. Maybe the guest blogger has taken a new angle that you never thought of.
This is where guest blogging helps you immensely. When you feature a blogger to write for you, you can see the world through their eyes.
In turn, your audience gets something fresh and unique, and you get a boost in your SEO ranking.
8. Building Relationship Pays You In Long Run
Getting connected with industry-recognized fellows is an added advantage.
Don’t think that guest blogging is a one-of-a-kind strategy. You can connect with them in the future for further collaboration.
Suppose you’re a website owner; you can again work with the writer you like the most.
If you like someone’s writing style and know they are bringing results, you can also have the scope to hire them.
By doing so, you increase the chances of your site getting ranked.
10. Brand Awareness
We must reiterate that guest blogging brings a new audience to your table. When people start seeing you on prominent sites, you stay on their minds. In turn, you establish an identity.
So evidently guest posts bring those who haven’t heard about your business. If they like your content, they are likely to know about you.
With just by doing one guest post published each month, you could reach tens of thousands of new people and introduce them to your brand. This is how you can make people aware of you and become a credible entity within the industry.
11. Garnering Email Subscribers
Once people start loving your guest blogs, they will likely hear more from you. Here you can bring the newsletter into action.
If you have a regularly updated blog, you can offer a way for new readers to sign up for your newsletter.
If your website finds your content compelling, it may become subscribers.
Emailing them with new articles and the content will keep them informed. As a result, you attract a steady flow of traffic to your blogs.
And…
The Higher the traffic, the better your ranking.
12. Build Your Reputation
Having a strong reputation is the pillar of any successful SEO strategy. With guest blogging, you can easily achieve the same.
Once people see your guest blog post (on a highly reputable blog website), your audience will perceive you as a reliable brand.
Unique content brings more people to your business. Gradually you’ll become an automotive source of information.
By doing this, you’ll reap the SEO benefits and benefit from your future projects.
13. Drives Sharing On Social Media
A social media campaign is all about sharing. Quality guest blogs get shared on websites, and people heavily share them on social media platforms.
Let’s assume you included infographics in your guest blogs. If users find that valuable, they’ll engage (like, comment, etc.) with and share the post.
Getting more shears is equivalent to higher traffic. So include a social sharing plan in your guest blogging strategy.
14. Expands Your Work Portfolio
Whether you are an entrepreneur or a business owner, having a robust portfolio of past work is a prerequisite.
If you’re a writer, having a strong portfolio is a must. Once you write a range of guest blogs for credible websites, you create a robust portfolio of work for yourself.
You attract clients to opt for your blog writing services by showcasing your range of work. If they like your writing style, they will hire you.
Plus, featuring on sites relevant to your author bio will boost your E-E-A-T (experience, expertise, authority, and trust). In turn, you get SEO benefits.
15. Builds Your Network
One significant advantage of guest blogging is exposing your work to new audiences who may not have encountered it otherwise.
By contributing to popular websites in your niche, you can leverage their readership and expand your network by reaching people interested in your topic.
This presents a unique opportunity to connect with like-minded individuals and establish new relationships.
When you provide valuable insights and information in your guest posts, you can position yourself as an expert and build trust with your audience.
This can lead to new opportunities, such as speaking engagements, media interviews, and collaborations with other professionals in your industry.
16. Possible Brand Mentions In Social Media
Did you know that guest blogging can also help drive sharing on social media? That’s right! If your guest post is well-written and informative, readers are likely to share it with their followers on social media platforms.
One of the ways guest blogging can help drive sharing is by creating authoritative content. If you provide value to readers and offer helpful insights, they’re more likely to share your post with their followers.
Plus, most websites that accept guest posts have social sharing buttons, making it easy for readers to share your content.
Another way to drive sharing is by promoting your guest post on your own social media channels. By sharing your guest post with your followers, you can encourage them to read and share your content with their own followers.
Overall, guest blogging is a great way to increase your visibility, reach a new audience, and drive more traffic to your website. And if you create well-written, informative content, you can also drive sharing on social media platforms. So why not try guest blogging and see how it can benefit your brand?
17. Boost Referral Traffic
Did you know that writing guest posts for other websites can help boost your referral traffic? It’s true!
By contributing to other sites and including a link back to your website, you can reach a whole new audience and drive more traffic.
Moreover, as your website’s traffic grows, search engines will take notice and potentially rank your website higher in search results.
Plus, if you have backlinks from multiple guest posts, it can really help establish your website as a valuable resource in the eyes of search engines.
So, if you haven’t tried guest posting, why not give it a shot and see if it can help you grow your website’s traffic?
18. Lead Generation
If you plan to establish yourself as an authority in your niche, creating content showing your expertise is important. But it’s also important to connect with websites with an established following and reliable traffic.
By doing so, you can reach people who are already interested in what you have to offer. When building a page to drive traffic, including an actionable step that encourages visitors to take action. This will help convert that traffic into leads or customers.
19. Expands Your Subscriber List
If you start getting more people checking out your website, that’s a great chance to grow your subscriber list.
This means you can connect with people interested in what you’re putting out there.
Plus, it could lead to more clicks and sales, which is always good news.
But to get people to sign up, you need to give them a reason why they should. And the first step to that is creating awesome content.
Guest posts can be helpful, but you must keep producing relevant and valuable content regularly to keep your subscribers interested in what you’re doing.
20. Boost Your DA & DR
Another reason lots of folks do guest blogging is to give their own website a bit of a boost in authority.
Here’s how it works: when you get an article published on a site that’s already well-respected in your field, it can also give you some extra street cred.
People will also start to see you as an expert since you’re being featured on a site they trust and admire.
The cool thing about guest blogging is that it can help increase your website’s authority if you can snag links from high-quality domains through your guest posts.
And here’s the even cooler part: you don’t need to go all out with SEO or anything like that to get the benefits. Guest blogging can make a big impact all on its own!
21. Improve Your Writing And Online Marketing Skills
If you’re trying to improve at writing or up your online marketing game, guest blogging can be a game-changer. Why?
Because it lets you flex many different skills all at once, you’ll have to research topics, develop pitch emails, and write killer content.
It’s like a workout for your skills; you’ll see progress if you stick with it!
One best thing about guest blogging is that it can help you build great relationships with other website owners.
Moreover, when you’re working closely with others, you might get feedback on improving your writing and marketing skills.
Over time, you’ll get a better sense of what’s working and what isn’t, and you’ll be able to tweak your approach.
Also, that will only make your website’s content and marketing even stronger! As a result, you can implement those learning in your SEO efforts.
22. Community Feedback
If you want to become a total boss in digital marketing, you can’t be afraid to mix things up and tryout new ideas. And that’s where guest blogging can be your secret weapon!
When posting regular content and chatting with your audience, you’ll get valuable feedback about what’s working and what isn’t.
With that knowledge, you can tweak your strategies and develop even cooler ideas. It’s like having your team of marketing gurus at your fingertips!
When writing out top-notch blog content, you’re talking to your website visitors and tapping into a wealth of ideas and inspiration from all over the web!
Some of the best advice can come from the comments section of someone else’s blog.
So hey, you never know when one of those comments might spark an amazing new idea that resonates with your audience. So be bold about venturing into the wider blogosphere and seeing what’s out there!
Are You Ready To Take The Benefit Of Guest Blogging?
Until now, you’ve learned 21 benefits of guest blogging for SEO. We hope you had a great time going through these points.
Let us share something more exciting with you.
Are you aware that you can even earn with guest blogging?
Once you start accepting guest posts to your site, you become a publisher. A publisher is a website owner who features guest articles and gets paid for publishing them.
If your site has its metrics (DA, DR, traffic, etc.) right, you attract guest posts. These are known as sponsored posts.
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