Content silos improve search engine ranking by organizing website content.
Targeted users can now easily discover relevant content for each step in their buying journey.
When creating a content silo, avoiding simply copying your competitors is important.
To stand out, you must uncover the key terms driving search results. Then, you have to match them with your goals, creating meaningful categories.
Once you’ve completed that task, it’s important to establish rank tracking to keep track of your progress.
In this article, we will guide you through the process of creating unique content silos that outperform your competitors.
Let’s Simplify Content Silos
Content silos organize website content into separate, themed sections for better SEO and user experience.
Basically, through content silos, you can interconnect webpages and content with each other.
They help search engines understand your site’s structure and make it easier for visitors to find relevant information.
Think of it as putting related stuff in labelled boxes. This helps search engines navigate and rank your site more effectively.
Plus, it guides visitors to what they’re looking for. Hence, it provides an optimum user experience.
Imagine you have a website about fitness. You can create content silos like this:
Main Silo: Fitness
- Sub-Silo 1: Cardio Workouts – Articles, videos, and tips related to cardio exercises.
- Sub-Silo 2: Strength Training – Content about weightlifting, bodyweight exercises, and strength training routines.
- Sub-Silo 3: Nutrition – Information on healthy diets, meal plans, and recipes.
- Sub-Silo 4: Weight Loss – Articles, guides, and success stories on losing weight.
This structure keeps content organized and user-friendly for both search engines and your website visitors.
How Content Silos Can Help In Buyer’s Journey
Let’s continue with the above example.
Content silos are a strategic way to assist potential buyers throughout their journey on your website. To understand this in-depth, let’s break it down:
1. Awareness Stage
In the initial phase, a potential buyer becomes aware of their need or problem.
At this stage, they may not be aware of your brand. Content silos help by providing general information that addresses common questions or concerns.
For example, if your website focuses on fitness, the “Fitness” silo can contain articles about the importance of exercise and staying healthy.
2. Consideration Stage
As buyers move to the consideration stage, they seek more specific information. Content silos further guide them by offering themed sub-silos.
For our fitness example, they might navigate to “Cardio Workouts” to find detailed articles, videos, and tips on cardio exercises. This tailored content helps potential buyers explore their options.
3. Decision Stage
In the final stage, buyers are closer to deciding. They might dive into sub-silos like “Nutrition” to learn about healthy diets and meal plans.
This content aids in their decision-making process, making them more likely to choose your products or services.
This not only helps in converting potential buyers into customers but also in building trust and authority in your niche.
How To Create Content Silos That Will Love By Readers And Search Engines Alike?
Effective Content silos come with step-by-step planning. Let’s understand this from a deeper standpoint.
1. Start With Keyword Research
Effective content silos begin with thorough keyword research.
Identify a list of relevant keywords or key phrases that relate to the main topics of your website. These keywords should represent the core themes and topics your site covers.
2. Organize Your Content
Group related content into silos: Once you’ve identified your keywords, organize your content into logical clusters or categories. Each cluster represents a silo.
For instance, if your website is about travel, you might create silos for “Beach Destinations,” “Adventure Travel,” and “Cultural Experiences.”
3. Choose A Pillar Content
Within each silo, select a piece of content to serve as the pillar. This content should be comprehensive and authoritative.
It will offer an in-depth overview of the main topic within that silo.
It acts as the cornerstone for the silo and should provide a solid foundation for related sub-content.
4. Create Supporting Sub-Content
Develop additional articles or blog posts that explore specific subtopics within the silo. These pieces should be more focused and specific than the pillar content.
They serve to elaborate on and provide more detailed information about aspects of the main topic.
Ensure that these sub-content pieces link back to the pillar content and to each other, creating a web of interlinked content within the silo.
5. Incorporate Physical And Virtual Silos
Content silos come in two categories:
- Virtual Content Silos: These are crafted through internal linking on your website, connecting pages with related topics.
- Physical Content Silos: These result from grouping related pages in physical locations, such as a blog subdomain or a separate website.
Both virtual and physical silos serve their purpose in content creation, but they have their pros and cons. Creating content silos, whether virtual or physical, is essential for SEO value.
6. Internal Linking
Implement internal linking strategically throughout your content silo structure.
Use relevant anchor text to link sub-content articles to the pillar content and vice versa.
This helps users navigate your site and signals to search engines the hierarchical relationship between these pages.
7. Optimize For SEO
Ensure that every piece of content within the silo is well-optimized for search engines.
This involves using relevant keywords, creating descriptive meta tags, and using high-quality images with appropriate alt text.
Proper on-page optimization helps search engines understand the content and its relevance to user queries.
Make it easy for users to explore your content silos.
Use clear menus, category pages, or widgets that display the silo structure prominently on your website.
This intuitive navigation allows visitors to find information related to their interests and needs quickly.
9. Consistency And Freshness
Regularly update and expand the content within your silos. Consistency is key, as it keeps your website fresh and relevant.
Fresh content also encourages search engines to crawl and index your site more frequently, positively impacting your search rankings.
10. Add Your Blog To your Website
The aim is to give each piece of content its own special URL structure, making it easy for search engines to discover and index.
One way to do this is by incorporating your blog within your website.
When you integrate blog posts into your website, you create internal links that assist search engines in locating and indexing your content.
Moreover, by tagging your blog posts with relevant keywords, you ensure they appear in search results for those terms.
Content Silos Mistakes To Get Rid Of
Recently, we have received emails from our blog readers that sound something like this –
“I have created a content silos structure. However, I’m unsure why I’m not getting the desired traffic and rankings.”
Our instant response was like this – “Check out if you are making this content silos mistakes”
1. Keyword Overload
Stuffing too many keywords into your content can harm your rankings. It’s important to find the right balance between SEO optimization and natural readability.
2. Excessive Silos
Creating an excessive number of content silos can lead to a fragmented website, making it difficult for visitors to navigate and find what they’re looking for. It’s essential to structure your silos thoughtfully and keep them manageable.
3. Cross-Linking Neglect
Failing to establish meaningful cross-linking opportunities between related content within your silos can discourage users from exploring other relevant pages on your website. Effective cross-linking enhances user experience and SEO.
4. Content Stagnation
Not updating your content regularly can lead to outdated information and reduced search engine visibility. Fresh and relevant content is essential to maintain your website’s authority.
5. User Experience Oversight
Ignoring the user experience by not optimizing your site for mobile devices or neglecting page load speed can deter visitors. A user-friendly website is crucial for engagement and SEO success.
6. Performance Monitoring
Neglecting to monitor and analyze your content silos’ performance can lead to missed opportunities for improvement. Regularly tracking key metrics and adjusting as needed is essential for ongoing success.
How We Can Help You With Content?
BloggerOutreach is a reputed SEO agency specializing in high-quality content.
If you want to produce content that is loved by both your audience and Google.
To explore more, check out our content writing service.
Moreover, if you want an all-inclusive SEO strategy, talk to our expert.