Top 10 Link Building Techniques You Should Try
Link building is one of the best techniques for improving the rankings and visibility of your website. It is the best strategy for anyone who wants to appear at the top of the Search Engine Results Pages (SERPs). Link building techniques will work for you irrespective of the industry.
The main challenge could be finding the right technique for your brand. It can be difficult to keep up with link building because the techniques and rules keep on changing. The first and second most SEO ranking factors are content and links.
Therefore, you have to make sure that the above elements point back to your website. Everyone will love to see his page ranking on the first page of Google. However, the search engine can blacklist your website if you misuse backlinks.
You should not stick to the outdated traditional link building techniques. The link building strategies below will help you to achieve and maintain top ranking in the search engines.
Top 10 Link Building Techniques You Should Try:
1. Internal Links:
Internal links point from one page to another within the same website. Most people ignore internal links, yet it is a great way to have users dig deep within your website. Look for an excellent keyword phrase on your pages and link it to your home page or another inner page.
It will give the reader more information and make sure that he stays on your website for a more extended period. Internal link building techniques will improve your page authority and also pass link juice to the other pages.
It is one of the best techniques to reduce the bounce rate on your website. Proper internal linking will improve the indexation and crawl ability of your website. It also sends some traffic to explore your older blogs hence enhancing their performance.
If your page has strategic internal links and relevant content, it will improve keyword ranking. It is one of the best link building techniques that should not miss from your website.
Most people who use the internet prefer to click on the updated and latest posts. The secret here is to add some call to action or the current year to your headline. It is one of the best strategies for maximizing the potential of getting initial backlinks.
It is one of the best tactics to get your website to the first pages of Google results. Suppose you want to link to an article that speaks about keyword research tools. You will increase your chances of success by stating it as “Best Keyword Research Tools for Small Brands in 2019”.
However, the clicks will be lower if you use a past year like 2017 or 2018. Adding the current year to the headline increases curiosity. Using such link building techniques will guarantee your success.
Read more: 10 Best Backlink Checker Tools
3. Local Business Citations:
If you own a local business, the most appropriate back-linking opportunity for you will be local linking. You will get valuable links and traffic from individuals who routinely use local searches to find businesses near them.
Local Business Citations are critical factors for improving your position in the local search results. The three terms that you will find in local citations are Name, Address, and phone number (NAP).
When you create a local business citation, add the same address that features on your website. The citation links will help in local ranking and allow the search engine to verify the location of your business.
Links that originate from Bing Local, Yellow Pages, Yahoo Local, and Yelp will increase authority for your website. It can also increase your ranking in the local search results and build trust.
You can use several ways to find local citation sources. Look for the most reliable sites that will help you carry out these searches. Local business citations are among the link building techniques that have a high success rate. All you need to do is carry out the proper implementation of this strategy.
4. Link Building From Trusted Sources:
Go through the internet, and you will discover that it has so many spam websites. However, the search engines commit to weeding them out and only display the trusted ones in the SERPs.
The best way to establish the authority of your website is to build links from a trusted website. This action will help you to elevate your site to the top position in the search results. Google views websites that have backlinks from trusted sites to be authorities on the niche.
For example, several blogs and websites mention Wikipedia in their content. An increase in the backlink count of Wikipedia also increases its authority. Search engines know Wikipedia as a highly relevant source and display it in the search engine.
Google also ranks spam sites as untrustworthy and you should not get links or link back to them. Such actions can have adverse effects on the ranking of your website. For instance, a cooking website should not link back to car parts because the two have nothing in common.
Search engines also consider websites that build so many links within a short span to be spam. If there are so many poor links that point to your business, it will make the performance of your website to deteriorate. Therefore, be keen with the link building techniques that you use.
Scoop.it is a content curation site that allows users to choose a favorite topic to curate. The user will publish the topic and share it on the preferred social networks.
The internet has several content curation websites. However, scoop.it remains to be the best content curation site. Therefore, you can confidently use it to implement your link building techniques. The other sites are BuzzFeed and Lifehacker.
The first thing you need to do is creating an account before you can choose the desired topic. Go for recently updated topics that have a large number of views. It will open up several indirect link building opportunities for your brand.
After choosing the topic, add your URL and then press the suggest button. It will notify the scoop.it creator that a user suggested content for the topic. If he likes your post, he will add to his page, and you will earn a backlink.
Remember to add valid tags as you share through scoop.it. You can also share the content on social channels by following the Users tab. It can give you a long list of authority backlinks. You will find scoop.it to be the most exciting link building techniques.
List.ly is a true social curation website with lists as a metaphor. It is a free service that allows users to create lists and then share them with their peers in the industry. People love lists and prefer to view content in the list format.
The platform allows you to create a list of tips, popular 100 songs, and any other thing that could be interesting to your audience. Signup a free account on list.ly using your LinkedIn, Google+, Facebook, or Twitter account. Press the “Make a List” button to create your first list.
List.ly allows others to comment on your list, share to social media, react with Emoji, or like. You can make the lists private, embed them on Tumblr, WordPress blogs, or on websites.
List rank is critical in List.ly, and you need a rank of 20 for the search engine to index your list and recommend to the List.ly community.
To rank highly, you need to create a list that other users will find to be useful. Also, include the right description and headline on your list. It is good to add a headline image to your list. Lastly, connect your List.ly profile to multiple social accounts to get a higher ranking.
The use of infographics also ranks on our top link building techniques. You can use creative infographics to promote your links. It is an innovative and cool way of increasing your reach.
As you build infographics for your target audience, keep them relevant and simple. Limit the size to 1500 to 2000 pixels for quick loading. Add figures, facts, and give credit for infographics from other sources.
Create a story that will maintain curiosity at the end. Focus on the flow because it has a crucial role to play on the success of the infographics. Use a maximum of two fonts and three colors in the infographics.
You can also use charts and graphs to impress your audience. The infographics should have a killer headline with a maximum of 70 characters. Add a unique description of 200 to 300 words and include some variations of your target keyword.
Once you are through with creating the infographics, submit it to the infographics website to generate links. Specific Google commands will help you to find the latest infographics.
8. Building Links with Social Sharing Sites:
Some of these sites include Reddit, sharing on medium.com, GrowthHackers, Voat, Slashdot, Flipboard, HubPages, and eLearning tags. It is good to take some time to learn how you can use each of these platforms as link building techniques.
9. Using Question-Based Sites in Link Building:
Question-based websites are good at driving traffic the site, increasing authority, and building brand awareness. The most important thing is to make sure that you do it the right way.
Users ask questions and would like to get the correct information, relevant answers, statistics, and facts. Some of the best places to get answers for your questions are Wiki Answers, Yahoo Answers, and Quora.
You can still find other sites to send your questions. It has the right solution when looking for the best link building techniques.
10. Gain Back Links from Blog Commenting:
If you are looking for easy but fantastic link building techniques, blog commenting is the best solution. All you need is the expertise and time to participate in blog commenting. You should always include the URL of your website in the comments.
The challenge of commenting on high-quality blogs is that it is time-consuming. Apart from gaining links, you stand to benefit in several other ways.
It will help you to increase the traffic on your website and build a relationship with blog owners and other professionals in your niche. It is also a great way to build branding and credibility in your industry.
Therefore, posting comments has long-term benefits for your website. However, you have to make sure that you are frequently commenting and you are doing it correctly.
You need to find high-quality blogs, put the blogs in a spreadsheet, and add your comments. Take time to read the entire blog so that you can provide a genuine response. Do not write junk comments because the readers will not trust you.
The contribution should display you as an authority figure in the niche. The comments should be sweet and short. Avoid lengthy remarks because they are irritating to the author, commenters, and other readers.
Keenly check your comments for spelling and grammar mistakes. Besides, make sure your comments use a polite and not rude language. Focus on the topic so that your comments relate to the blog content. Deviating from the main subject can cost you a lot.
People will click on your backlink when they realize that you have a solution to your problem. Always add your details and real photo to your profile. It will help you to build long-term and strong relationships with bloggers in your industry.
Blog commenting has a high success rate among the other link building techniques. The secret is to stay within your niche as you undertake this exercise.
With these link building techniques, you can be sure of getting the best results from your SEO efforts. The best link building strategy will give you excellent results when it comes to SERPs.
Use any of the above techniques, and you will not have any regrets. firstname.lastname@example.org will help you implement all the above link building techniques.
If you have any other link building techniques that you feel are effective, feel free to share with us here.