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  • What is rel = “noopener noreferrer”?
  • What is rel = “noreferrer”?
  • What is rel = “noopener?
  • Do you need to add “noopener noreferrer” links separately in WordPress? 
  • Is rel = “noopener noreferrer” important for SEO?

Table Of Content

Let’s Understand rel = “noopener noreferrer” 

Generally, they have TWO purpose:

  • They ensure that when a user clicks on a link, the target page will open in a new tab or window rather than replacing the current one.
  • It also ensures that the backlink does not appear as referral traffic in the destination site’s analytics. 

What Is rel=noreferrer? 

  • You want to refer to a competitor’s content without disclosing your website as the referrer.
  • In case you don’t REALLY trust a particular site, you can still link to it.
  • You might want to cite a sensitive page, such as a webmail or private bug tracker to protect user privacy.
  • If you don’t want to advertise a private page or a page with confidential information, you can still link to it.
  • Finally, you might want to link to a website with which you don’t want to establish a relationship, such as a competitor or a site that doesn’t reciprocate links.

What Is rel=“noopener”? 

Do You Have To Add rel=“noopener noreferrer” In WordPress? 

Are rel = “noopener noreferrer” Links Important In SEO? 

  • Myth: Affects Link Juice: Some people think it affects the flow of link equity or “link juice” just like the rel=”nofollow” attribute. But that’s not true. The nofollow attribute is specifically used to tell search engines not to pass PageRank or link equity through a link. On the other hand, rel=”noopener noreferrer” doesn’t affect how search engines crawl, index, or pass authority through links. The use of noopener and noreferrer has nothing to do with the link’s ability to convey ranking signals.
  • Myth: Negative Impact on Rankings: Another myth is that using rel=”noopener noreferrer” can negatively impact a website’s search engine rankings. This is unfounded. Search engines don’t actually penalize the use of these attributes, and they don’t view them as negative signals either. The main purpose of these attributes is to ensure security and privacy, rather than being used as indicators of content quality or relevance. 

End Note – Practical SEO Advice 

Tuhin Das-image

Being in the content writing landscape for 4+ years, Tuhin likes to go deep into the minds of his readers through his writing. He loves sharing content related to SEO, digital marketing, content writing, copywriting, Education, and lifestyle. Besides his inherent inclination towards creating content, he is also a sports enthusiast and travel freak.