Google’s core updates have left websites facing unexpected declines in traffic and visibility.
Following the latest updates, a potential bug in Google Discover has exacerbated the situation.
The impact has been severe. In fact, some websites are witnessing a drastic reduction in clicks, plummeting from millions to zero overnight.
The consequences extend beyond Discover, reaching various content delivery platforms provided by Google.
Website owners, expressing frustration and despair, find their hard work undone. Websites first disappeared from Google News and then from Discovery, emphasizing the abrupt nature of these changes.
Google Search Liaison has responded to concerns by expressing a willingness to examine individual sites flagged by publishers.
In fact, they have accepted that there was a bug that they found.
“We did find a Discover bug earlier that was corrected. It might be that we’ll find another bug. Alternatively, we might find ways to better tune our systems. But none of this guarantees a site might return to some past level.”
It’s crucial to note that these changes are not crafted to target or fix issues on specific websites. They highlight the unpredictable nature of digital content strategy amid core updates.
A decline in traffic is a clear reminder that digital marketing is volatile. Google’s algorithms will constantly evolve. So, publishers should be flexible enough to adapt to these changes as they navigate uncertainty.