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  • What is long-form content?
  • The definition and formats of short-form content.
  • Is the length of your write-up important?
  • A guide to deciding the length of your content.

Table Of Content

Long-Form Vs Short-Form – A Never-Ending Debate 

What Is Long-Form Content?

  • Evergreen blogs.
  • Lengthy and details articles.
  • Tutorials and guides.
  • Virtual events and webinars.
  • Pillar pages.

What Is Short-Form Content?

  • News articles.
  • Short articles.
  • Social media content.
  • News articles.
  • Emails.

Why Long-Form Content Works Best In Some Situations?

Why Long Form Content Works Best In Some Situations

(i) Extensive Information And Expertise 

(ii) User Engagement

(iv) Responding To Complex Inquiries 

Should The Length Of Your Content Matter? 

  • The search intent of the user.
  • Choosing the right format for the content.

Balancing Long And Short-Form Content

1. Identify Your Audience 

2. Topic Relevance 

3. Content Objectives 

4. Lifecycle Of Content 

5. Combination Method 

How To Decide The Length Of Your Content?

Consideration – 1: What Does Your Audience Want? 

  • What type of content has the highest conversion rate in your niche?
  • Which form of the article has the best session duration and lowest bounce rate?
  • What kind of posts is driving more engagement on social media?

Consideration – 2: What Is Your Aim? 

Consideration – 3: What Should Your Conversion Path Be?

Frequently Asked Questions (FAQs):

Q1. What Is Long-Form And Short Form? 

A: A short-form post tends to carry around 500-1,000 words. The purpose of the content is to be crisp and to the point. On the other hand, a long-form blog will be much more insightful and consist of more than 1,200 words.

Q2. What Are Examples Of Long Form Content? 

A: Some of the common examples of long form content are –
1. Definitive guides.
2. Case studies.
3. White papers.
4. eBooks.
5. Reviews and roundups.
6. Datasheets and brochures
.

Q3. How Do You Write A Good Long-Form Article?

A: Here are some tips that can help you write long-form articles for your website’s blog section – 
1. Keep user intent in mind.
2. Write in a simple yet informative tone.
3. Choose a high-volume focus keyword and use it evenly throughout the content.
4. Avoid writing longer sentences.
5. The word count should be higher than 1,500 words
.

Finalizing It Up!

Dipaly Banerjee-image

Dipaly Banerjee, a cinephile and horror enthusiast, channels her love for storytelling into her work as a senior content writer. With four years of experience, she enjoys writing marketing, educational, fashion, and entertainment articles. When not immersed in writing, Dipaly enjoys travelling and spending time with her furry friend, Lilith!