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  • Link popularity.
  • Example of link popularity.
  • Importance of it.
  • Types of link popularity.
  • The mathematics behind link popularity.
  • How do you boost your link popularity?

Table Of Content

What Is Link Popularity

What Is An Example Of Link Popularity? 

Scenario 1: Low Link Popularity 

Scenario 2: High Link Popularity 

  • A website run by a renowned pastry chef. 
  • A popular blog dedicated to dessert recipes. 
  • A well-established online magazine known for its food content. 

Why Does Link Popularity Matters?

  • Higher Search Rankings: A robust link profile can catapult you to the upper echelons of SERPs
  • Increased Web Traffic: Incoming links are like digital breadcrumbs leading visitors to your site. 
  • Amplified Brand Presence: Each backlink amplifies your voice across vast online landscapes, fostering brand resonance and recognition. 

Types Of Link Popularity

  • Internal Links: These are links within your website that connect different pages. This not only improves site navigation but also boosts your visibility.
  • External Links: These are the cornerstones of link popularity because when you get links from outside, Google considers this your endorsement.
  • High-quality links: These are the links from Autolite websites. Precisely, DA 50+ websites.
  • Low-quality links: These may come from irrelevant websites with low authority or even spammy sites. They can hurt your SEO.
  • Relevant Anchor Text: This describes the content of your page accurately (e.g., “best cookie recipes”). It can be a positive SEO signal.
  • Irrelevant Anchor Text: This doesn’t reflect your content (e.g., “click here”). It has little SEO value.

The Mathematics Of Link Popularity 

  • Quality over Quantity: Remember, it’s a connoisseur’s game. A few good links can wrestle a better ranking than a mob of mediocre ones. 
  • Contextual Cogency: Have your outgoing links make sense within the article or webpage. Contextuality is king. 
  • Tenacity of the Anchor Text: Use it judiciously. The more precise the anchor, the more potent the link. 

Link Popularity – Golden Rules

  • Content is (Still) King: Produce quality content. Good links gravitate to great content like moths to a flame. 
  • The Art of the Ask: Seek backlinks with care. Being too eager can seem desperate and hinder your popularity growth. 
  • Surveying Your Surroundings: Analyze your competitor’s backlinks. The best way to find success is to emulate and then innovate. 
  • Monitor the Popularity: Regularly monitor your link profiles. Weed out the bad, cultivate the good, and harvest the great. 
  • Community is Currency: Network with influencers. In the digital kingdom, their word is law, and their link is gold. 

How To Improve Link Popularity?

How To Improve Link Popularity

(i) The Relevance

  • Topic: Seek out websites that share your professional proclivities. 
  • Local Link Love: Geographically relevant links can boost your local rankings. They’re as crucial as they are comforting. 
  • Content Congruence: Ensure the content of the linking page aligns with your own. Congruence is a caress to search engine sensibilities. 

(ii) The Value Of Authority 

  • Think Long-Term: Don’t just chase the quick wins; cultivate partnerships that age like fine wine. 
  • Foster Relationships: Networking is more than a to-do list item; it’s an investment in your digital standing. 
  • The Follow-up on Follow-links: Prioritize followed links. They’re the ones that transfer value and veneration. 

(iii) Seek, And You Shall Find 

  • The Nofollow Know-How: Get those dofollow links, but don’t kick the no-follows out of bed – they aren’t useless. They keep your backlink portfolio natural and nuanced. But dofollow links pass link juice and hold more importance in link building. So, focus more on dofollow links.
  • Evoke curiosity of the prospect: Why would someone link to you? If you were the prospect, would you open that cold email? Probably not unless it was exciting. So, how do you create that excitement? Rather, how do you offer something that grabs their attention? This is where you have to think for their audience. In your outreach email, clearly mention WHY they should link to you and what benefits their audience will get once they are redirected to your content piece.
  • The Follow-up Chase: Follow-up emails can increase your chances by 40% of getting a backlink. So, do not hesitate to send a follow-up email. At the same time, avoid being spammy. Sound natural; send one or two follow-ups (not in quick succession).

(iv) Play Your Anchor Text Ace Just Right

  • Precision Personified: Be specific with your anchor texts. Clarity is click-worthy. 
  • Variety is Virtue: Avoid the repetitious rut. Keep a good balance of anchor text. Refrain from using too many exact-match anchor texts.
  • Placements: Your anchor texts should be placed in such a way that adds value. For example, see the point below where we have added Ahrefs broken link checker tool because it is absolutely necessary. And most importantly, it improves overall user experience. Moreover, we have placed it in a subtle way – without disrupting the flow of the content.

(v) Broken Links, Unbroken Strategy 

  • The Rescue Mission: Think of ideas to fix the broken link and improve user experience. Ultimately, you should aim to provide super helpful content in place of the broken link.

(vi) Harness The Power Of Guest Blogging But With A Twist 

  • High-Quality Links: Firstly, check relevance and DA when you are at the link prospecting stage. Also, do not forget to evaluate DR, traffic, spam, and trust flow scores. This holistic approach will help you reach the top-tier websites.
  • Quality Content: Many people need to correct their mistakes here. They think they don’t focus on the content because they are writing for other websites. But the story should be different here. Focus more on content because it’s about your reputation.

Conclusion 

Priya-image

Priya Singh is a Digital Marketer and specializes in SEO with over two years of experience. She brings her decade of experience to her current role where she is dedicated to educating & inspiring the world on how to become a better digital marketer.