Mueller: Featured Snippets Are Not Necessarily Chosen From The Top 10 Search Results

Spread the love

John Mueller from Google mentioned that a page doesn’t need to be in the top ten search results to be eligible for a featured snippet.

Shubham Davey asked if pages outside the top 10 in search results can get featured snippets. John Mueller responded on Twitter, saying he doesn’t believe there’s a strict rule like that; it would be strange.

Here Are The Tweets:

@JohnMu, could you also please add some insights here?
I'll make the question simpler.

If a page isn't ranking in the top 10 on SERPs, are those pages eligible for featured snippets?

Reference: Study by @ahrefs https://t.co/ki84pOPmrU
— Shubham Davey (@bydaveyji) August 22, 2023

I didn't read the link, but I don't think there's any hard rule like that; that would be weird.
— John is updating his unnamed profile name #ok (@JohnMu) August 22, 2023

Pete Meyers From Moz Also Shared His Perspective:

When Featured Snippets were promoted from another position, we observed they almost always came from page one (skewed toward the top 3-4), but that seemed to change when Featured Snippets began to count as true #1 organic.
— Dr. Pete Meyers (@dr_pete) August 22, 2023

So, Here Is The Highlights:

Google says a page doesn’t have to be in the top 10 results to be a featured snippet.
Featured snippets are short answers shown at the top of searches.
This means Google values giving direct responses to users, even if the page isn’t ranked high. These snippets offer fast info and can bring lots of visitors.
To have a better shot at being featured, SEO plans should aim to give clear and direct replies to usual user questions.