E-commerce Link Building – Actionable Strategies To Outshine Your Competitors
E-commerce link building isn’t just about links; it’s about solving real-world challenges that businesses face.
And one of the most important is fierce competition. ‘
Guest What?
Eccomerece revenue will reach US$ 3.64tn by 2023. (Statista)
Clearly, more and more players will follow in their footsteps in this ever-emerging space.
So, how can you stand out in this highly competitive space? This is something that has become a nightmare for most ecommerce businesses.
Well, when there is a will, there is a way.
With ecommerece link building, you can create a long-lasting impression with your brand.
Hence, higher rankings lead to more traffic, more leads, and a boost in sales.
This article will teach you some insightful strategies to help you grow your ecommerece brand by 10x.
But before that, let’s see how quality links can solve numerous entrepreneurial aspects for your ecommerce business.
Okay, let’s start!
Table Of Content
E-commerce Link Building Solves The Following Problems
Attention ecommerece people! We know that there are a lot of challenges that you face.
Let’s see how ecommerece link building can help you stand out:
(i) Struggling With A Lack Of Visibility? It gets your online shop seen by more people, leading to more clicks and visits.
(ii) Leads Are Coming. However, They Are Hesitant, Leading To Trust Issues (Especially If You Are New): Quality links from reputable sites show that your store is legit, making shoppers feel more comfortable buying from you.
(iii) Not Getting The First-Page Ranking: Good links tell search engines that your store is important, helping you show up higher in search results.
(iv) Lack Of Targeted Traffic: Links from other sites act like roads to your store, bringing in potential customers from all over the web.
(v) You’re Exiting In The Market, However, Not As A Strong Entity: When other sites talk about you, it gives your brand a credibility boost in the eyes of shoppers.
(vi) Wondering How To Drive High Intent Audience To Your Website: Getting links from places related to your products brings people who are interested in your selling.
(vii) Pre-Existing Competition From Existing Players: Outsmart your rivals by having a network of links that they don’t, getting more eyes on your products.
(viii) Results Of A Paid Campaign Are Short-Lived, Looking For A Sustainable Solution: Good links stick around, giving your store ongoing benefits even as time passes.
So there you have it— let’s make your online shop thrive.
No, Let’s Head Toward The 5 Most Effective Ecommerce Link Building Strategies
1. Guest Posting
We love this ecommerce link building strategy. As the guest post strategy is driven by content, results are long-withstanding.
Regarding this, you will write content for relevant sites, and they will share a link to your site. Let’s teach you how you can benefit from this strategy.
(i) Finding Suitable Sites
Figure out your target audience and what you aim to accomplish through your guest post. Then, find publishers aligning with your niche. The aim is to find websites with quality metrics and decent DA, DR, and traffic.
Leverage Google And Insert Keywords Like:
<niche> + guest post
<Product> + write for us
<niche + product> + guest contributor
Another thing you can do is to look at the competitor’s backlink profile. Tools like Ahrefs can help you with that.
(ii) Next, Take A Spreadsheet And Note Down
List potential publishers to pitch using provided examples or Google search. As mentioned, maintain a spreadsheet and write them all.
(iii) Research About The Site
Listen to some content beforehand to grasp the site’s:
- Format
- Style
- And tone before pitching
(iv) Write A Personalized Pitch
Create an engaging pitch showcasing your content’s value. Introduce yourself, share expertise, and explain relevance. Highlight potential topics and unique viewpoints.
Avoid being generic. Make it extremely personalized. Start with a salutation. Take names to make them feel included. Clearly articulate why your guest content their audience will love to read – what value will it offer?
(v) Now, It’s Time To Send Your Pitch
We hope that you kept your pitch sweet, short, and personalized. Send it, and don’t act desperately. If they have time to revert back, simply wait. Following up is important, but not more than once.
2. Create Linkable Assets
Linkable assets act like link magnets. The different types of assets for ecommerce link building are as follows:
1. Infographics: Craft visually appealing infographics that share valuable industry insights or data. People love sharing graphics that tell a story.
2. How-To Guides: Create comprehensive guides solving common problems your target audience faces. Simple step-by-step guides work wonders.
3. E-commerce Cost Calculator: Develop a user-friendly calculator to help potential customers estimate costs. It’s a practical tool that others will want to link to.
4. Expert Interviews: Conduct interviews with industry experts. People love sharing insights from authoritative sources.
5. Comparison Charts: Make detailed product comparison charts. Shoppers and bloggers will link to these when evaluating options.
6. Interactive Tools: Build interactive tools like size guides, quiz-style product selectors, or customization wizards. Unique tools attract links.
7. Case Studies: Showcase success stories of customers using your products. Real-life examples resonate and encourage link sharing.
8. Video Tutorials: Create engaging video tutorials demonstrating product usage. Videos are highly shareable.
Certainly, these linkable assets work well when your intentions are clear. Don’t do it for the sake of links. Rather, think of the ways you can help them. This not only helps you in ecommerce link building but also in gaining trust.
3. Encourage Product Feedback
Use the ‘product feedback technique’ for e-commerce link building. It’s all about finding those online posts that highlight “best [product type],”…
…but surprisingly, your excellent product isn’t featured.
So, here’s how you can use this technique to your advantage:
(i) Pinpoint Relevant Categories
Start by figuring out which categories your products belong to. This helps you narrow down your search and target the right bloggers.
(ii) Search And Spot
Fire up Google and search for articles that talk about the “best [product type]” where your product is curiously missing. These are your prime targets.
(iii) Engage With A Purpose
Instead of barging in with a backlink proposal, take a more genuine route. Reach out to the authors and express your interest in their piece. Tell them you’d love their feedback on your product.
(iv) A Taste Of Excellence
If they show interest, go ahead and send them a sample of your product. Let them experience the magic firsthand.
(v) Patiently Persistent
Sometimes, patience is the key. If they haven’t responded to your sample after a few weeks, don’t lose hope. Send a friendly follow-up to keep the conversation alive.
(vi) Value Feedback
Whether they love it or not, any feedback they provide is gold. If they’re not keen on your product, consider it a chance to improve.
(vii) Casually Suggest
If they’re smitten by your product, that’s when you can casually drop the suggestion of including it in their article. This is where the link magic could happen.
Remember, it’s super important not to go all in with the link angle. Instead, offer your product for feedback. It’s a more authentic way to engage and avoids the risk of search engines raising their virtual eyebrows at manipulative tactics.
Now, a little tip for success: Before jumping into this technique, make sure your product stands head and shoulders above the competition. If your product doesn’t impress, bloggers might not be eager to feature it, and links might stay out of reach.
4. Feature Yourself On “Where To Buy Pages”
Imagine you’re strolling through a mall and looking for a specific store. You check the directory to find its location. Online, the same thing happens. “Where to buy” pages are like online directories that help people find where they can purchase your products. Getting listed on these pages is like putting your store on the map.
(i) Connect With Manufacturers And Suppliers
Reach out to the manufacturers and suppliers of the products you sell. Often, they have a list of authorized sellers on their websites. Request to be added to this list.
(ii) Collaborate With Retailers
If you’re selling products through other online retailers, ask them to feature your store on their “where to buy” page. It’s a win-win situation as they benefit from more visibility too.
(iii) Local Business Directories
Don’t forget the power of local directories. List your e-commerce store on platforms like Yelp, Google My Business, and Yellow Pages. These directories often have a “where to buy” section.
(iv) Guest Posts On Relevant Blogs
Write informative articles related to your products and pitch them to relevant blogs. Include a mention and link to your store in the author’s bio or within the content if it’s relevant.
(v) Social Media Collaboration
Partner with influencers or other e-commerce businesses on social media. Sometimes, these partnerships lead to reciprocal mentions on each other’s “where to buy” pages.
(vi) Trade Shows And Events
Participate in online trade shows or virtual events. Many of these events have directories where you can list your store as an exhibitor.
(vii) DIY Outreach
Identify websites and blogs that have a list of recommended stores. Reach out and explain why your store would be a great fit for their list.
(viii) Review And Feedback Sites
Sites where customers leave reviews or feedback often have a section where they mention where they bought the product. Encourage satisfied customers to name your store.
(ix) Industry Associations
Join relevant industry associations or chambers of commerce. They often have member directories that can include your e-commerce store.
(x) Supplier Partnerships
If you work with specific brands, inquire if they offer co-marketing opportunities. They might feature you on their website as an authorized seller.
Remember, the key is to provide value. Offer great products, exceptional service, and a seamless shopping experience.
When you approach other businesses or websites, show them how partnering with you will benefit their audience. Gradually, you’ll you will see ecommerce link building is easy with this technique. Hence, your store will be right where people are looking to buy.
5. Use ‘Statistical Content’ For Ecommerce Link Building
Ecommerce brands lack resources for in-depth studies.
Instead, curate statistical pages by gathering data from official sources. This saves readers’ time.
Let’s look at the following screenshot:
You will be amazed if you track the referring domains of sites mentioned in the above statistics.
Basically, this type of information gets a lot of attention.
So, if you want to stand out in this digital space, try your hands with this.
Here Is How To Do It:
- Extensive research.
- Collect data from authority site sites (govt websites).
- Conduct surveys.
- Take interviews with industry experts.
After this, compile and fine-tune your data. Thus, you will create something that people from your industry would love to link to.
Ecommerce Link Building: Our Method (4-Step)
Are you enjoying the article? Well, we at BloggerOutreach take pride in helping thousands of ecomemrce clients worldwide.
Basically, regarding e-commerce link building, we follow the following strategies:
Step 1: Identifying Valuable Prospects
Our journey begins by identifying websites that align with your ecommerce niche. We scour the internet for these gems, seeking sites with promising Domain Authority (DA), Domain Rating (DR), and consistent traffic. Relevance is our priority, ensuring that the platforms we connect you with share a common theme, amplifying the impact of your link.
Step 2: Crafting Compelling Guest Posts
Our team of adept content creators springs into action after pinpointing the perfect platforms. We tailor guest posts that captivate your intended audience. Our focus on concise writing keeps readers engaged, while seamlessly incorporating your link. No jargon or convoluted sentences – just clear, gripping content.
Step 3: Seamlessly Integrating Links
Links should seamlessly blend within the content. This is our forte, ensuring your link feels like a natural extension of the narrative. In-content links are our speciality – unobtrusive invitations for readers to explore your ecommerce haven.
Step 4: The Strength of Consistency
Solid backlink profiles take time to build. Our unwavering efforts are dedicated to securing 100 high-quality backlinks from top-tier, niche-relevant sites. Each link bolsters your ecommerce site’s credibility, propelling it to higher search engine rankings.
Our link building services significantly enhance organic traffic for ecommerce stores. To arrange a strategy consultation without any obligations, kindly contact us using our designated page.
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