According to Statista, the app store market will reach US $673.80bn by 2027.
Huge opportunity! Right?
But when it comes to App Store Optimization (ASO), people are reluctant to think out of the box.
SEOs are very familiar with keywords, metadata, and ratings for ASO optimization.
But they pay less attention to backlinks.
(Most of them are well aware of the importance of backlinks for web pages. But for mobile apps, the concept is often overlooked).
However, ASO backlinks are effective for improving your app's discoverability and ranking within app stores.
So, what exactly are ASO backlinks?
Put simply, they are inbound links from other web pages that direct users to your mobile app’s page in the app store.
These backlinks drive traffic directly. Also, they signal the authority and credibility of your app to the app store's algorithms. In turn, your app's organic rankings and visibility get a boost.
So, if you are an SEO who is willing to think a step ahead, this arctic is for you.
Table Of Content
- What are the benefits of ASO backlinks?
- The top 3 ways to get backlinks from ASO.
- Quick-Impact Bonus tips for ASO backlinks.
- Practices that work best.
- Some common mistakes that can make or break your strategy.
- What are the conditions under which ASO backlinks are most effective?
Why You Should Not Overlook ASO Backlinks?
ASO backlinks have the unique ability to bridge the gap between app visibility and the broader online ecosystem.
They contribute to enhancing your app's 'off-page' SEO.
(A concept that is just as relevant for mobile apps as it is for websites).
Well, consider them as popularity and authority indicators for your app, which the app store algorithms love.
Essentially, the more quality backlinks you have, the higher your app can rank, and the more potential users you can attract.
ASO backlinks are super important when it comes to App Store Optimization. They're like the. So yeah, they're kind of a big deal!
Additionally, ASO backlinks can foster your reputation and credibility in the eyes of potential users. After all, users are more likely to trust and download an app that is recommended by reputable platforms.
Top 3 Strategies To Create Perfect ASO Backlinks
We have segregated this section into three parts:
- Guest posting.
- Infographics.
- Directories.
1. Guest Posting: The Direct Route To High-Quality Links
Write for other niche sites and create in-content backlinks. Yes, this is how guest posting works for ASO backlinks.
Well, let’s understand with an example:
Let’s say your keyword is “digital marketing”. Now, go to Google and use this search query:
<Digital Marketing + intitle: “write for us”>
(Here, we have used “digital marketing” as our main topic. But you can change based on your own).
Hit enter.
You will see a plethora of sites that are accepting guest posting opportunities.
Grab those.
But before you approach them read the guidelines like this:
And this:
In this case, we took the example of Chtter Bizz and their guide is above. For example, one of their requirements is adding 6-7 images.
Similarly, another publisher may not incorporate images heavily.
So, the point is to read the guidelines thoroughly.
And lastly, fill out the form very carefully as it can be one of your pathways to open up the opportunity.
Next comes writing the content and ensuring an in-content link.
Pro Tip: Remember, guest posting is not just about link building; it's also about building relationships with other industry influencers and their audience. So, while pitching any site owner, connect with them on LinkedIn and Twitter. Initiate conversations, and share meaningful comments.
Anyway, if you want a detailed understanding of guest posting, read our complete guide on Guest Posting.
2. Create Infographics (Visuals) That Stand Out For ASO Backlinks
Do you know that SEO expert Neil Patel has generated 41,142 backlinks with the help of infographics?
Yes, Infographics work wonders when it comes to backlinks.
(Because, with them, you can engagingly share information).
Well, now let’s see how you can use them for getting ASO backlinks as well.
Step 1: Dive into the graphic wonderland of Canva.
It’s your ASO backlink workshop. Select the right template. Now, unleash your creativity. Edit, infuse information, and make it a visual symphony.
Step 2: The Balancing Act: Visual Appeal vs. Information Sharing
Creating an infographic is a delicate dance. It's not just about looking pretty; it's about delivering information with finesse. Ensure readability—make it a smooth ride for your audience. Strike the perfect balance between visual allure and the weight of information. Your infographic is a story; tell it well.
Step 3: Navigating Niche Submission
Submitting is like sending an envoy to the kingdom of ASO backlinks. Opt for the Basic Submission service—no charge, but patience is your virtue. Your masterpiece deserves a spotlight, and this is your ticket.
But wait, there's more. Expand your infographic empire. Visit our curated list of submission sites: Infographic Submission Sites.
3. Directories: The Tried-and-True Link Building Tactic
App submission directories are a must for ASO backlinks.
Step 1: Research and Identify Relevant Directories
Start by identifying reputable app directories within your niche. To explain the process, we have searched - “App directories to submit your mobile app”.
So, look for directories that boast a strong domain authority and are known for their commitment to curating high-quality apps.
Step 2: Prepare Compelling App Descriptions
Treat your directory submission as a mini-ASO exercise. Create compelling and keyword-rich app descriptions. This not only entices potential users but also aligns with the directory's search algorithm, potentially improving your app's visibility within the directory itself.
Step 3: Create a Consistent NAP Profile
Ensure your app's Name, Address, and Phone Number (NAP) information is consistent across all directory submissions. This consistency builds trust with both users and search algorithms.
Step 4: Craft Engaging Anchor Texts
Craft anchor text thoughtfully. Incorporate relevant keywords that align with your app's functionality and features. This not only aids in backlink relevance but also contributes to your app's overall keyword optimization strategy.
Step 5: Monitor and Analyze Backlink Performance
Regularly monitor the performance of your ASO backlinks. Track changes in your app's visibility within the app stores and adjust your strategy based on the data.
Additional Strategies To Build ASO Backlinks
Well, we have already shared the top three strategies. Now, it’s time to shed light on some additional strategies.
Bonus Tip #1 - Use Your Landing Page
Are you running a PPC campaign? Or an email campaign? Or any campaign that leads people to your landing page?
If yes, use your landing page to build ASO backlinks.
Your landing page should include a link to the App Store.
In addition to driving traffic to your app store listings, your landing page signals to search engines that your app is relevant and popular. Increased organic traffic and higher search rankings can result in more app downloads.
Bonus Tip #2 - Use Social Media For ASO Backlinks
Let's talk social. Facebook, Twitter, Pinterest—hit them up. Link to your app or website.
Some may be "no-follow," but variety keeps your link profile healthy.
The benefits of using Facebook, Twitter, and Pinterest to build backlinks for ASO are numerous.
You'll reach a wider audience and drive more traffic to your app store listing by promoting it.
Secondly, social media platforms provide an opportunity for users to engage with your app and share it with their network.
Lastly, having a diverse range of backlinks from social media platforms can improve your link profile.
But links will come once you have an audience. So, focus on community building on social media. Some effective strategies for community building on social media include hosting live Q&A sessions.
They also include creating engaging and shareable content, running contests or giveaways, and actively responding to comments and messages.
Establish a sense of community and engagement. This will help you attract more followers, build brand loyalty, and ultimately drive more traffic to your app store listing.
Bonus Tip #3 - Media And PR: A Buzzword Strategy
Leverage media coverage and press releases to generate buzz around your app. It can also lead to backlinks from media websites.
An approach that combines a noteworthy event, such as a significant app update or a feature launch.
Then, a media outreach strategy can result in widely distributed stories and potentially lucrative backlinks.
Best Practices For ASO Backlinks
✅Optimizing ASO Backlinks for Maximum Impact. A well-optimized ASO backlink is both relevant and contextual. Direct the link to a specific, high-traffic page within your app’s store listing and ensure the anchor text you use incorporates your target keywords. Regularly assess the performance of your backlinks using analytics tools to detect which strategies are yielding the best results.
✅Crafting the Perfect Anchor Text. The anchor text of a backlink should accurately reflect the content of the linked page and should contain your target keywords without being overly promotional. When crafting your anchor text, aim for a natural integration that compels the reader to click through to your app.
Avoid This Mistake When Building ASO Backlinks
Steer clear of falling into the trap of what’s known as 'black hat' backlink building. This includes:
- Building links in bulk without any context.
- Using link-building schemes.
- Over-optimizing anchor texts.
These tactics can lead to penalization by app stores, a loss of credibility, and ranking drops for your app.
Conclusion: The Untapped Potential In ASO Backlinks
Remember, ASO backlinks are just one piece of the puzzle. Complement your backlink strategy with a robust ASO plan that includes:
- App title.
- Reviews and ratings.
- App downloads.
- App performance.
- Localization.
- Short & long description.
- Developer name.
- Package name.
- Bundle Id.
- Conversion rate.
- Keyword retention rate.
- App session duration.
So, long story short: ASO backlinks will bring results when you have optimized it the right way.
Keyword optimization. It’s the synergy between these elements that’ll set your app apart and unlock its full potential in the app marketplace.
Anyway, that is for this article. If you need more guidance, reach out to our experts.
Read Also:
