Manual link building = relationship building.
YES, that is so true in 2024.
In fact, this is one of the main reasons WHY Google loves manual link building.
Because any link that comes from a meaningful relationship is backed by solid content.
(High quality content + meaningful relationships = authority links from DA 50+ sites).
So, if you are still sceptical about manual link building, think again!
With every Google update, it is becoming evident authoritative and contextual links are essential.
(Instead of automated low-quality links).
In fact, manual link building lets you choose which site to link to.
As a result, it's easier to distinguish between good and bad links.
So, "OLD is GOLD" - manual link building is STILL the most effective way to get high authority links.
And as link building experts, we also believe the same! Our agency also has a dedicated manual outreach and relationship team that has created a robust database of 50,000+ websites just by fostering relationships.
It's just a matter of changing the approach.
With that, let's start the article.
Here, you will learn the following:
🟣What is Manual Link Building?
🟣Manual vs Automated link Building.
🟣The best strategy for manual link building.
- Step#1: Prerequisites.
- Step#2: Warming up your leads.
- Step#3: Best foot forward + outreach.
What Is Manual Link Building?
Have you ever thought about link building as a digital handshake? It's about building genuine connections, one link at a time.
There are no automated handshakes here – we're talking about the personal touch.
Manual link building involves reaching out to relevant websites and requesting links.
HOW?
Identify potential link sources, such as industry blogs or authoritative websites, and contact them to pitch a link to your website.
Persuasive communication, relationship-building, and personalized outreach are necessary for this process.
Imagine your website as a vibrant city and each link as a well-travelled road connecting different neighbourhoods.
Manual link building is like personally laying down those roads strategically and crafting paths for others to discover you.
Now the question is…
WHY bother with manual labour?
Because in this digital age, authenticity wins. A carefully built link is like a recommendation from a trusted friend, far more valuable than a generic referral.
So, what separates the difference between manual links and artificial links?
Manual Link Building vs Automated Link Building
Every link shapes your online narrative.
So, the choice between manual and automated link building becomes a defining chapter in your SEO story.
Will you be the SEO craftsman, carefully carving your path?
Or will you let the bots dictate your digital destiny?
The choice is yours.
But as a team of SEO experts, we won’t leave you alone.
And we are here to guide you:
| Aspect | Manual Link Building | Automated Link Building |
| Control | Favoured by Google for its manual, contextual, and high-quality links. | Bots dictate where links go and how they look. |
| Techniques | Testimonials, guest posting, networking, blog comments, and press releases. | Software-driven, automated processes. |
| Quality vs. Quantity | Emphasis on quality links and building relationships. | Focus on quantity and quick generation of links. |
| Time and Effort | It is time-consuming but a worthwhile investment. | It is quick but risky, with potential for penalties. |
| Google's View | Favoured by Google for its manual, contextual, and high-quality links. | Google penalizes spammy or unnatural links. |
| Reputation Risk | Safer for the company's reputation, avoiding spam or bad websites. | Risk of tarnishing reputation due to spammy links or bad neighbourhoods. |
| Suitability for | Apt for those new to link building focuses on building a strong foundation. | It is not advisable for beginners, as it involves risks and lacks a personal touch. |
| Long-term Impact | Builds a sustainable online presence with through improved DA, DR, and traffic. | Risk of penalties and potential harm to long-term reputation. |
Manual Link Building - The Best Way To Get Links In 2024
Whenever you ask for a link, the publisher talks about paid links. Does that ever happen to you?
If yes, then don’t get disheartened.
Behind every problem, there lies a solution.
And guess what? We call it the "LinkedIn Way".
Want to know HOW it works? Well, let’s dive in!
Step#1 Prerequisites
1. Your journey begins with meticulous link prospecting (finding sites that accept guest posts). Choose your sites wisely based on the metrics – DA, DR, traffic, spam score, page authority, and trust flow citation.
2. Next, create a spreadsheet listing them along with email IDs and LinkedIn profiles. It's the foundation of your link-building castle.
3. Further, create a professional LinkedIn profile. Optimize your profile by adding a professional photo (avoid stock photos). Add necessary details. Create a hook with your bio and clearly mention your skills.
Step#2 Warming Up – The LinkedIn Prelude
At this point, your foundation is ready, right?
Now, it’s time to connect with your chosen prospects.
And share meaningful comments on their posts. Avoid generic comments like “great share” or “thank you’.
It should be valuable and thought-provoking.
Build a rapport for two weeks before gracefully sliding into their DMs with a focused topic.
(a healthy combination of valuable comments and messages).
So, at least for a month, follow this strategy to nurture your prospects.
Step#3 Best Foot Forward + Outreach
It's time for the grand reveal – the outreach. But before you hit that send button, strategize.
Are you done with your preferred link building method?
(i) So, Either Leverage The Skyscraper Technique
First, you need to find existing content in your niche that already has a lot of backlinks. The second step is to create even better content than the ones you discovered. Finally, you pitch the fine-tuned version of your content to the websites that link to the original content, highlighting why it is worth linking to.
(ii) Or The Moving Man Method
Brian Dean's Moving Man Method for link building involves identifying websites that have recently changed names, shut down, or moved. Then, contact the website owners to suggest replacing the broken links with links to your own content.
(iii) Or Guest Posting
Simply put, guest posting (aka. Guest blogging) is writing content for niche websites and earning a link back to your site. The key components of guest blogging are relevance, context, authority, and link-worthy content.
(iv) Or Broken Link Building
Here, you find niche-relevant content that has garnered many links. Next, you find pages that link to dead or 404 pages. Finally, you create a high-quality content that suffices to the broken page and enhances the overall experience of that page.
(v) Or Link Insertions (Niche edits)
Link insertions are placing your link to an existing content piece Of course, that content must have an audience that can improve your overall visibility.
Of course, by now, you have chosen your strategy.
The next step is to create an outreach email.
So, Here Is The Email Template For The ‘Moving Man’ Method:
Hi <recipient's name>
<Your name>, this side. Your LinkedIn friend.
I've been reading your content for a while and recently liked (article name).
However, as I browsed other articles, one of your contents grabbed my attention.
The link you used leads to an outdated page.
Just something to let you know I recently published an article titled 'Share your unique angle,' in which I discussed how you could do it.
I think that content piece will be an excellent value booster for your article, improving the overall user experience.
Anyway, thank you for creating such amazing posts.
Regards,
(Your name)
(Website)
LinkedIn profile
Again, Here Is Another Example Of A Successful Outreach Email For Broken Link Building:
Hi [recipient's name],
How are you doing? Remember, we were discussing recently about [topic].
I recently came across your article on [topic] and found it incredibly insightful. While reading through the piece, I noticed a broken link that led to an outdated page.
I wanted to reach out and offer a solution.
I have recently published an article titled 'Title of topic’ that covers similar content and provides up-to-date information and resources.
And, I believe this article would be a valuable addition to your post and enhance the user experience for your readers.
If you're interested, I would be more than happy to provide the link and any additional information you may need.
Best regards,
[Your name]
[LinkedIn Profile]
Heads up: The above templates are applicable for the moving man method and broken link building. For different strategies, simply tweak your email. Also, consider this template as a roadmap - do not copy it blindly.
Bottom Line
You have seen several link building approaches. But the approach said above is unique.
And it is very relevant for 2024.
But….
Many of you may find this strategy a bit time-consuming.
Hold on…
What if we told you that there is a way to do manual link building that doesn’t require any of your efforts?
Someone else will do it for you, from building relationships outreach to securing links.
Interesting?
Of course! Because you want to save time so that you can focus on other aspects as well.
RIGHT?
SOLUTION: Leverage the BloggerOutreach platform.
We have created a systematic link building approach with the help of our outreach, relationship management team, and content team.
All you need to do is express your requirements with us.
Boom! Your link building campaign is ready!
Want to know more?
Book a strategy call with our experts!
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