1. SEMrush

  • Keyword Position Monitoring: Keep tabs on your keywords’ locations every day and examine any changes in visibility over time.
  • Competitive Analysis: Examine how well your keywords are doing in comparison to those of your rivals and note any shortcomings.
  • Tracking SERP Features: Keep an eye on things like knowledge panels, local packs, and highlighted snippets.
  • Historical Data: To comprehend long-term patterns and the efficacy of your SEO initiatives, access historical ranking data.
  • Notifications & Alerts: Create alerts to receive notifications when there are major changes to the rankings of your keywords.

2. Ahrefs 

  • Rank Tracker: Track the positions of keywords on different search engines and gadgets. 
  • Using search volume, keyword difficulty, and click metrics, do keyword research to find fresh keyword prospects. 
  • Competitor Analysis: To improve your own tactics, examine the performance of rival keywords. 
  • Get a thorough rundown of the top-ranking pages and featured snippets for your chosen keywords in the search engine results page (SERP).
  • Daily Updates: To keep up with developments, get daily alerts on keyword rankings. 

3. Moz Pro 

  • Rank tracking: Monitor the positions of keywords over time, in various search engines, and in various places. 
  • Keyword Research: To identify and assess the possibilities of new keyword prospects, utilize Moz’s Keyword Explorer. 
  • SERP Analysis: Examine page and domain authority metrics while analyzing the SERP for your desired keywords. 
  • Custom Reports: Create customized reports that emphasize the performance and advancement of specific keywords and distribute them to clients or other relevant parties. 
  • Updates & Alerts: Create alerts to get informed when there are major adjustments to the ranks of specific keywords. 

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4. Google Search Console 

  • Search Performance Report: Track the impressions, clicks, and average position of your target keywords in Google Search with the help of the Search Performance Report. 
  • Keyword Insights: Determine which keywords bring visitors to your website and track their evolution over time. 
  • Index Coverage: Verify that Google has appropriately crawled your website and look for any problems that can be affecting your rankings. 
  • Mobile Usability: Verify that your website satisfies Google’s criteria for mobile-first indexing by checking its mobile usability. 
  • URL Inspection: Examine each URL separately to see how Google sees your sites and to find any problems. 

5. SERP Watcher By Mangools

  • Rank tracking: Get daily updates on keyword rankings for various devices and locales. 
  • Performance Index: Obtain a score that provides a single statistic summarising the performance of your keywords. 
  • Keyword Insights: Analyse keyword data such as search volume, cost per click, and keyword difficulty to gain valuable insights. 
  • Competitor Analysis: To find areas for improvement, compare the performance of your keywords with those of your rivals. 
  • Custom Reports: Create thorough reports that you can provide to stakeholders or clients. 

6. SE Ranking 

  • Rank Keywords: Track the ranks of keywords on different search engines, devices, and regions using rank tracking. 
  • Keyword Research: Using search volume, term difficulty, and competitive analysis, do keyword research to find new keyword prospects. 
  • Competitor Analysis: To improve your tactics, examine the performance of rival keywords. 
  • Website Audit: To find and address technical SEO issues, conduct thorough website audits. 
  • Custom Reports: Create personalized reports that you can provide to stakeholders or clients. 

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7. AccuRanker 

  • Rank tracking: Receive daily information on keyword ranks from a variety of search engines and locales. 
  • Keep an eye on SERP elements such as knowledge panels, local packs, and highlighted snippets. 
  • Competitor Analysis: To find areas for improvement, compare the performance of your keywords with those of your rivals. 
  • Tagging and Filtering: To make analysis easier, use tags to arrange and filter your keywords. 
  • Custom Reports: Create thorough reports that you can provide to stakeholders or clients. 

8. Serpstat 

  • Rank tracking: Get daily information on term rankings for a variety of search engines, gadgets, and regions. 
  • Using search volume, term difficulty, and competitive analysis, do keyword research to find new keyword prospects. 
  • Competitor Analysis: To improve your tactics, examine the performance of rival keywords. 
  • Site Audit: To find and address technical SEO issues, conduct thorough site audits.
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Dipaly Banerjee-image

Dipaly Banerjee, a cinephile and horror enthusiast, channels her love for storytelling into her work as a senior content writer. With four years of experience, she enjoys writing marketing, educational, fashion, and entertainment articles. When not immersed in writing, Dipaly enjoys travelling and spending time with her furry friend, Lilith!