Content Marketing And Artificial Intelligence: A Perfect Marriage
In this digital generation, each big brand is considering implementing digital marketing artificial intelligence as a part of their marketing strategy. Digital marketing has brought a significant change in the way of marketing or branding. And as they say, content is the king, so we just can not skip content marketing at the time of performing digital marketing.
Artificial intelligence is helping a Content Strategist to create relevant and engaging content on a regular basis. And here we will discuss content marketing and ai: a perfect marriage. But before starting, let’s sharpen the knowledge with content marketing and artificial intelligence definition.
What Is Artificial Intelligence?
Let’s keep it simple; artificial intelligence is the ability of a machine to think and learn. It constitutes thinking, communication, problem-solving, and also learning skills of a human. The main concept behind developing artificial intelligence is creating machines that will be capable of interacting with their surroundings only by themselves without taking any helping hand from the humans.
What Is Content Marketing?
Content marketing is a form of marketing approach, which is performed by creating and distributing relevant, valuable, and consistent pieces of content in order to attract and retain a group of targeted audiences online.
All these are done to drive profitable customer action. In spite of directly pitching for services or prospects, you provide relevant and useful content to help them solve their issues.
The Role Of Artificial Intelligence(A.I.) In Content Marketing
Artificial intelligence plays a huge role in the content marketing world. The rules of content marketing are evolving every year. Artificial intelligence is helping marketers to walk along the ever-changing field of content marketing by analyzing those user data along helping marketers make sense of user intent.
Here are the ways content marketing is being changed by artificial intelligence.
1. Automatically Content Generation
Marketers are able to generate content automatically with artificial intelligence. But they are for simple stories, like sports reports and stock updates.
There is a high chance that being a content marketing manager, you have already gone through a piece of content that is written by an algorithm, but you have not noticed it. You will be surprised by reading just a sentence and will feel like you have read it before. That is because an algorithm is writing a piece of content solely for years.
2. Deploy Chatbots For Interacting With Users
Chatbots are nothing but computer programs that use artificial intelligence in order to mimic conversations with users. As an example, you can think of Facebook Messenger that uses chatbots in order to carry out conversations with users, like answering concerns and queries in real-time.
You also can consider 1-800 flowers and Uber, which use Facebook Messenger in order to choose the desired flower arrangements and request rides just by using Facebook Messenger without opening the app. Chatbots also help in streamlining the customer support process.
In place of filling out the forms, users can type their query and will get an answer in real-time.
3. Custom Newsfeed Algorithms
Have you ever thought about how social media platforms like Instagram, Twitter, Facebook allow their users to see those posts that you are interested in? The reason behind this is all those social media sites are artificial intelligence-enabled.
These social media platforms literally analyzed thousands of variables, and on the basis of them, they predict which post a viewer or user will like, hide, comment, or mark as spam with reasonable accuracy. This is not enough; algorithms also provide relevance scores to those ads that flash on social media.
As a result, the users only see those ads they are interested in. All these pieces of information help the marketers to get an idea about what type of content the users are finding engaging. This helps digital marketers to create similar types of content for increasing their social engagement.
4. Predictive Intelligence
Predictive intelligence is the reason behind making businesses more efficient. It plays a crucial role in understanding an individual user or customer and generating personalized content that will fulfill those users’ needs and interests.
It also affects lead scoring in a greater way. A point system that is used here for determining whether your prospects are in the buyer’s journey or not. The marketers can fast-track the whole sales process with predictive sales scoring. It also allows them to ascertain which customers are perfect for conversion on the basis of their history and past behavior.
For a B2B content marketing agency, predictive intelligence has become a must-have. Providers with lower lead volumes also can cost-effectively improve their conversion rates along with pipeline contribution over those traditional scoring methods.
5. Curating And Creating Content
When a team or individual consistently searches, organizes, interprets, and shares the highest quality and relevant pieces of digital content over a specific topic for their target audiences. Generating relevant and engaging pieces of content on a regular basis is not at all an easy task.
Though there are several tools available that will help you with researching different relevant topics still, it takes a lot of effort and time to shift through content. Creating something relevant to the demand of your audiences and also engaging at the same time is not that easy. After all, we are not creating content just because we have to, but our intention is to encourage audiences to buy our products.
At each stage of the marketing funnel, artificial intelligence helps marketers to create relevant content for their target audiences. Algorithms have made it easier to collect data on your target audiences, creating content that will engage them and also, at the same time, relevant to your products.
Artificial intelligence mostly helps marketers to focus on the needs and experiences of the customers. And we all know that these are the most vital factors for any kind of business. After all, you are putting your time, energy, and efforts in order to serve your customers that they are looking for. And content marketing is the key to increase your conversion rates. Artificial intelligence is enhancing the ways of content marketing and making it more effective. And this is also the reason behind the increasing popularity of content marketing jobs.
Frequently Asked Questions (FAQ)