Let’s make noise for Google’s new step, where you will see social media posts on Google My Business Accounts.

Now, can you tell us the exact reason behind that? How will this feature help?

This Feature Will Users (Customers) In TWO Ways

Well, put yourself in the shoes of a customer. Now, imagine you are hovering over the GMB account of your favourite cafe and coming across this new feature.

It’s quite cool, right?

It gives you an overall view of what’s happening in the company.

Again, if you see this feature on a GMB account that you’re interested in knowing but have still not explored,

Here, this feature comes with a touch of authenticity. Visiting a company's real people and activities creates a lasting first impression.

Ultimately, this new update boils down to ONE thing: First Impression.

Alright, let's delve into the other side. 

How Business Owners Can Optimize Their Business

Let’s break it down and understand it from three different perspectives.

1. How Can Businesses Ensure Their Social Media Links Are Properly Maintained In GMB?

Head to the GMB profile and click the “edit profile” section. Then click on “business information” followed by “contact”.

Next, select the social profiles to maintain your links.

Also, if your business has multiple location-specific wings, you can still manage the links with API.

2. Can You Connect Multiple Social Media Accounts From The Same Profile?

Businesses can’t be able to connect multiple accounts from the same social media platform. Otherwise, the consumers might get confused. Google made this decision so that the users would not feel perplexed. Also, you should add the most relevant account.

3. What If Your Social Media Link Has Automatically Been Added, But You Don’t Want That Link To Be Added?

This is interesting as sometimes Google automatically adds your social media account. But the problem is that you don’t want to be added when it adds an account.

If That Happens To You:

• Go to the edit profile section and add a new link using the social profile option.
• Importantly, ensure that you integrate the links in the required format.
• Finally, replace the old link with the updated one.

Well, that’s it. We feel that this update will substantiate the importance of social media for Local businesses, SMBs, etc.