Have you recently tried to use Google Keyword Planner for individual and ad group keyword forecasting? If so, you might have noticed that these features have quietly disappeared.

According to Google's Ad Liaison, Ginny Marvin, these features will be retired due to low usage.

So, why did Google make this move? According to Ginny Marvin, this is because very few advertisers were actually using these features. Thus, Google decided that maintaining them wasn't worth the effort.

But don't worry, it's not all bad news. While individual and ad group keyword forecasting may be a thing of the past…

…advertisers have access to campaign- and keyword-level forecasts.

Therefore, you can still gain valuable insights to optimize your advertising strategies and make better decisions.

So, how does Keyword Planner work? Keyword Planner is a handy tool that can provide insights into a keyword's performance potential.

In order to do this, it analyzes past search data and uses it to predict the possible future outcomes based on your budget. You can decide how to group your keywords and set your bids using these estimates.

Ginny Marvin shared the news on X (formerly known as Twitter), stating, "Few advertisers were using individual & ad group keyword forecasting in Keyword Planner so as of this summer we're no longer maintaining these forecasts in our system." She also reassured advertisers by adding, "Campaign-level forecasts & historical keyword-level data are still available."

In conclusion, although Google has retired individual and ad group keyword forecasting...

...advertisers can still use campaign-level forecasts and historical keyword data.  

It's still easy to optimize Google Ads campaigns with plenty of tools and insights.