Implementing a fail-proof strategy resulted in a significant achievement for Dr.Dabber – a remarkable organic traffic boost to 95k.
This outcome speaks to the effectiveness of BloggerOutreach’s approach in navigating the challenges of link building within the CBD niche.
Are you wondering what we have done right? Well, let’s break down this CBD link building case study…
Client Overview: Dr.Dabber
Dr.Dabber, a renowned player in the CBD niche, specializes in vape pens, wax pens, dab pens, and electric dab rigs.
Dedicated to innovation and quality, their challenge was navigating the ambiguous SEO landscape between white and black hat strategies.
The Challenge: Improving Online Visibility In Grey Niche
The CBD niche operates in a grey area of SEO, making it challenging for businesses to enhance online visibility and attract customers.
Here Is why: Legal Restrictions Lead To Advertising Challenge
CBD, derived from the cannabis plant, faces a complex legal landscape.
While some regions have legalized its use, regulations vary widely, and many places still consider it illegal.
This legal ambiguity creates challenges for CBD businesses in terms of online advertising. Major advertising platforms, including Google and Facebook, have historically imposed restrictions on CBD-related promotions, limiting the avenues for online visibility.
This limitation makes it challenging for CBD websites to leverage paid advertising to boost their visibility and reach a broader audience.
Dr.Dabber sought a solution to this challenge, and we stepped in with a strategic plan.
Our Plan: Cracking The Success Formula For CBD Niches
BloggerOutreach proudly claims to have cracked the success formula for CBD niches, drawing from years of experimentation and assisting numerous clients within this challenging terrain.
This proclamation sets the stage for a case study centred around their work with Dr.Dabber.
Strategies Implemented for Dr.Dabber:
We executed two key strategies:
📃High-Quality Guest Posts: We focused on crafting high-quality guest posts. This involves creating well-researched, informative, and engaging articles that are relevant to the CBD niche and add substantial value to the audience. These guest posts serve as a means to introduce Dr.Dabber’s products and establish the brand’s authority within the CBD community.
🔗Contextual Link Insertions: BloggerOutreach strategically inserted contextual links within the guest posts. These links are seamlessly integrated into the content, providing the reader with a natural flow and relevance. The links serve the dual purpose of directing traffic to Dr.Dabber’s website while also contributing to the site’s SEO by generating backlinks.
Our Outreach And Content Creation Process For CBD Niche
We followed a 3-step strategy for our outreach and content creation. So, here are they:
1. Research And Outreach
Research and outreach form the backbone of successful link building. BloggerOutreach goes beyond surface-level efforts, employing a comprehensive strategy for identifying, reaching out, and securing backlinks.
(i) Identification Of High Domain Authority Sites
The first step involves identifying sites with high domain authority. We understand that links from authoritative sites carry more weight in terms of SEO, and thus, they focus on platforms with a strong online presence.
(ii) Direct Communication With Website Owners For Backlinks
To ensure the authenticity and effectiveness of the link-building process, BloggerOutreach engaged in direct communication with website owners. This personalized approach enhances the likelihood of securing valuable backlinks.
(iii) Stringent Quality Checks Using Tools Like Semrush And Ahrefs
We employ industry-standard tools like Semrush and Ahrefs for quality checks. This includes assessing various metrics such as Domain Authority ensuring that the websites they collaborate with meet stringent quality guidelines.
2. Creating Relevant CBD Content
BloggerOutreach understands the importance of content tailored to the CBD niche. They leveraged a team of university-educated native English speakers to create unique articles specifically designed for the CBD industry.
(i) Relevance Is Key
The emphasis here is on relevance. Content is not generic; it’s crafted to cater to the specific needs and interests of the CBD audience. This approach ensures the content is engaging, informative, and seamlessly aligns with the niche.
(ii) Avoidance Of Inserting Client Links Into Old Content
BloggerOutreach maintains the freshness and authenticity of its outreach efforts by avoiding the insertion of client links into old content. This ensures that the content featuring client links is not outdated and continues to provide value to the audience.
(iii) Real-time Indexing Of Content For Prompt Ranking
To expedite the ranking process, BloggerOutreach ensured real-time indexing of the content. This means that the content and client links are swiftly recognized and considered for search engine ranking.
(iv) Focused On Securing Valuable And Strategic Link Placements
Rather than scattering links randomly, we focused on securing valuable and strategic placements. This involves identifying key locations that enhance the visibility and credibility of the client’s content within the CBD niche.
3. Content Adherence
Content adherence is about aligning with Google’s standards and meeting site owners’ expectations. BloggerOutreach prioritized creating content that not only adheres to these standards but also contributes to enhancing online reputation and driving sales.
(i) Creation Of Content Aligning With Google’s Standards And Site Owner Expectations
The content was tailored for the CBD niche and adheres to Google’s SEO standards. This ensures that the content contributes positively to the client’s online presence and search engine ranking.
(ii) Focus On Enhancing Online Reputation And Driving Sales Through Every Blog Article
Every blog article is crafted with the dual purpose of enhancing online reputation and driving sales. BloggerOutreach recognized the content’s potential impact on the client’s business beyond SEO, contributing to a holistic and results-driven approach.
Result: Focused Growth And Outstanding Performance
The implementation of BloggerOutreach’s strategic plan yielded impressive results for Dr.Dabber:
Traffic Growth: Surged From 61K To 95K
Our efforts resulted in a substantial surge in organic traffic to Dr.Dabber’s website. The numbers tell a compelling story – from an initial baseline of 61K, the organic traffic catapulted to an outstanding 95K. This surge in traffic indicates the effectiveness of their strategies in enhancing online visibility, attracting a larger audience, and driving more visitors to explore Dr.Dabber’s offerings.
Referring Domains: An Impressive Count Of 2.1K
BloggerOutreach achieved an impressive count of 2.1K referring domains for Dr.Dabber. Each referring domain represents a distinct source linking back to the website, signalling the breadth of their outreach and the diversity and credibility of platforms endorsing Dr.Dabber within the CBD niche. This extensive network of referring domains contributes significantly to the overall SEO strength of the website
16K Organic Ranking Keywords
Ranking for 16,000 organic keywords is a remarkable achievement that speaks to the comprehensive nature of BloggerOutreach’s SEO strategies. This expansive keyword coverage suggests that Dr.Dabber’s website is highly relevant across various search queries. Such a broad ranking portfolio enhances the website’s overall visibility, positioning it as an authoritative source in the CBD niche and increasing the likelihood of attracting organic traffic for various search intents.
Sales: Witnessed A 3X Boost
Ultimately, the impact of BloggerOutreach’s efforts transcends mere traffic and domain counts; it extends to the bottom line. Dr.Dabber witnessed a remarkable threefold increase in sales.
This surge in sales is a direct testament to the efficacy of BloggerOutreach’s strategies in driving traffic and converting that traffic into tangible business outcomes. The ability to translate increased visibility into concrete business growth underscores the comprehensive success of the campaign.
Conclusion: Grow Your CBD Brand With BloggerOutreach!
BloggerOutreach distinguishes itself by working in strict compliance with Google’s rules and regulations. Our agency guarantees 100% unique content and contextual link placements based on the client’s Domain Authority (DA) preference on cannabis and CBD websites.
Do you want to achieve the same results as Dr. Dabber?