Blog · News · Google Ends Link Testing In Snapshot Answers

Google Ends Link Testing In Snapshot Answers

Mashum Mollah · August 21, 2023
Google No Longer Tests Links In Snapshot Answers For Search Generative Experience

If you are one of our readers, you know that we have already shared that Google is testing SGE’s AI-generated answers. Google's AI-generated snapshot answers initially included links and citations.

Finally, it is over. Google has ended the test of showing links or citations in AI-generated answers.

People who were part of the test noticed that links were removed from AI-generated responses.

Before:  

After:

People have also posted on Twitter about the removal of links.

Twitter

Users found the presence of links in AI-generated answers useful for accessing source information.

Google's Search Liaison stated that corroborating links are still available, and the experimenting with different formats will continue.

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Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at BloggerOutreach.
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