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Blog · News · Google Ends Link Testing In Snapshot Answers
Google Ends Link Testing In Snapshot Answers
Mashum Mollah · August 21, 2023

If you are one of our readers, you know that we have already shared that Google is testing SGE’s AI-generated answers. Google's AI-generated snapshot answers initially included links and citations.

Finally, it is over. Google has ended the test of showing links or citations in AI-generated answers.

People who were part of the test noticed that links were removed from AI-generated responses.

Before:  

After:

People have also posted on Twitter about the removal of links.

Twitter

Users found the presence of links in AI-generated answers useful for accessing source information.

Google's Search Liaison stated that corroborating links are still available, and the experimenting with different formats will continue.

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Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at BloggerOutreach.

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