Universal Analytics is finally out of the picture.

Of late, there has been speculation about Universal Analytics getting replaced by Google Analytics.

The time has come…

The search engine giant has officially launched Google Analytics 4.

We know that some people can still have access to universal Analytics. Why? Google has stated that this transition is going through stages. So, some people can still access the old data. However, with time GA4 will be fully functional and you can’t see the previous data.

Want to know what Google has said? Here you go:

“Starting on July 1, 2023, standard Universal Analytics properties will stop processing new data. To maintain your website measurement, you'll need a Google Analytics 4 property.”

They Have Further Added Regarding The Migration Timeline:

So, If You Haven’t Migrated To Google Analytics 4, Do It Immediately.