Here is another piece of news from the desk of Danny Sullivan (Google's Search Liaison).

Recently, Vox Media made a claim saying that AI content is getting a warm reception from search engines.

But Danny Wasn't Entirely On Board With That Claim. He Responded:👇

See, Google doesn't play favourites when it comes to AI content. Just because it's created using fancy artificial intelligence doesn't mean it gets special treatment. For the content to perform well, it has to be actually useful and relevant to users.

You know how Google works, right? It's got this fancy algorithm that crawls through the internet, looking for valuable content. But here's the thing: it doesn't really care about where the content comes from or how it was made, whether AI was involved or not.

The only thing that matters to Google is that the content is helpful and adds value to people's lives.

So, Danny is encouraging everyone out there, content creators, website owners, and the like, to focus on making content that's people-first. In other words, content that genuinely helps the readers and provides them with the information they're looking for.

It's all about putting the user first and delivering content that answers their questions, solves their problems, or entertains them. If you manage to do that, then your content has a good chance of performing well in Google's search results, regardless of whether AI was used in its creation or not.

So, remember, the key takeaway from Danny's response is to prioritize helpfulness and value in your content rather than relying solely on AI thinking it will automatically give you a boost in search rankings.