Earlier this week, Google announced that AdSense and Google Analytics 4 would be integrated.

They said “We're currently working on an update to allow you to link your AdSense account with Google Analytics 4. We'll let you know when it's ready. In the meantime, we encourage you to continue making the switch to GA4.”

You can also check this on Twitter, where Charles Farina said, “The AdSense connector for Google Analytics 4 is in the works.”

Analytical data: How Do I Start Receiving It?

• First, select an Analytics property that you want to link with AdSense to begin collecting data from AdSense.

• You can sign up for a new Google Analytics account if you don't already have one. You can view your AdSense data in Analytics once your accounts are connected.

• On your AdSense homepage, you'll also find Analytics metrics like users, bounce rate, new visitors, returning visitors, % page views, and traffic channels.