Securing high-quality backlinks is an issue that has plagued almost every SEO professional. Irrespective of your time in this industry, this has troubled even the best in the business and tested their nerves.
For instance, you may have an excellent relationship with the publishers, but the budget is hindering your progress. On the other hand, you have everything ready, but the client’s website authority is not helping.
It is depressing, isn’t it?
But, not anymore, especially with the emergence of professional agencies that provide link-building services. They connect with backlinks authority websites to publish your content and get you the ‘precious’ link juice.
Don’t know what link juice is?
Link juice is the value that one website passes on to another through the backlink. Usually, when your site receives link juice from a high-authority site, it improves the ranking of your site.
So, in this article we will dive into the details of high-authority backlinks and how to get them.
Let’s Understand High Authority Backlinks
Are you eager to skyrocket your website's presence? High authority backlinks are the secret fuel.
Understanding High Authority Backlinks
High authority backlinks are referral links from high-authority websites for your own site. These links are a critical part of SEO as they indicate to the search engines that your site is reliable and offers valuable content, which then improves your site’s ranking in search results.
So, have you ever wondered what makes a link a powerhouse?
High authority backlinks from websites boasting a minimum of 70 Domain Authority (DA) and Domain Rating (DR). These links aren't just any links; they're from the big players of the industry.
Decoding DA And DR
DA and DR aren't Google's official yardsticks but your compass in the vast link-building landscape. Domain Authority measures a site's overall strength, while Domain Rating assesses the quantity and quality of backlinks.
Why Do They Matter? These metrics help you size up a site's quality. The higher the DA and DR, the more trustworthy the website. Think of it as a vote of confidence from the digital elite.
Not Just Google's Metrics
While not Google's official metrics, they're your backstage passes to the VIP section of search engine rankings. A high DA and DR mean you're playing in the major leagues.
Characteristics Of High Authority Backlinks
What is so special about high authority backlinks? How can you differentiate between high and low-authority backlinks? Here is you answer -
Reputable and Trusted Sources: Your golden tickets come from the big players—government sites, respected schools, and well-known industry names. Remember, search engines love credibility. And, you are checking the DA and DR of the site anyway, so no need to stress.
Relevant and Topically Aligned: It's not just about who you know; it's about who knows you. Your backlinks should dance to the same tune as your content—topically aligned and relevant.
Properly Placed Anchor Text: When topically aligning the content, take the extra step and make the anchor text sound relevant. Then, place it in a highly visible position in the content, and see the magic unfold.
Editorial or Natural Linking: No payment, no strings attached. The best links are the ones given organically. When a website willingly links to you, it's like a virtual handshake of approval.
Organic and Diverse Link Profile: Don't put all your eggs in one basket. A mix of links from different sources makes your site more appealing to search engines. Diversity is the key.
Crafting Your Backlink Arsenal: To win in the SEO game, aim for links from the big names, stay relevant, and diversify your sources. It's not just about links but the right kind of links.
Why Is Getting Backlinks From Authority Websites Important?
Google counts backlinks as one of the top three ranking factors for search. The other two are -
- Quality of the content.
- On-Page SEO optimization.
However, getting backlinks or link building is a part of the Off-Page SEO strategies.
According to Google, backlinks work like recommendations that other high-authority sites provide to your website.
But how does it work? Well, let’s say you have an amazing piece of content. Now, the high-authority sites want their audience to access this content, for which they will provide you a backlink and ask you to publish your content on their site.
The idea behind this practice has two reasons -
- First, your excellent piece of content will add more value to their existing library of content. As a result, it is likely to bring more traffic to their site.
- Secondly, the site owner doesn’t need to invest to create content for their website and save on costs.
In return, what are they losing? Practically nothing. They are simply transferring a small percentage of the goodwill of their website to you.
Now, with all the philosophical discussion out of the way, let’s understand why you should only get backlinks from authority websites. Here are some possible reasons -
- It boosts your site's credibility.
- It increases the domain authority of your site.
- High-authority backlinks help your site climb up the SERP ranking, leading to more visibility.
- It significantly increases the organic traffic to your website.
- It contributes to networking, exposure, and connections in the industry.
- Backlinks from high-authority sites lead to better SEO metrics and the health of a website.
And, when you bunch them all together, you will see a notable rise in the conversion rate of the site. Resultantly, it will also boost the revenues and drive the growth of your business.
Good Backlinks And Bad Backlinks- What Is The Difference?
According to Neil Patel, there are good links and then there are bad links.
Even though link building is supposed to help you out, it might just have disastrous repercussions for your business.
When Google sees an external backlink on your website, it can choose to take any one of the following three actions-
- Award you for the recommendation, improve your metrics, rankings and so on.
- Do not take any action as they find the links to be not beneficial to your website or contributing to the users.
- Penalize you on account of building bad quality backlinks from spammy websites and directories.
Are you confused? Don’t worry, it’s quite normal. To clarify this, let’s jump into the discussion of good and bad backlinks.
Good Backlinks
A good backlink is any link that you secure from a relevant and high-quality site. To elaborate, you operate in the finance domain, and you have posted on a site publishing content in the same niche. Now, this backlink will be considered good.
To help your cause, here is a small checklist that you can keep handy to identify good backlinks -
- High domain authority.
- Relevance.
- Referral traffic.
- Natural.
- Rich anchor text.
- Dofollow.
Bad Links
Bad links are exactly the opposite, where you source referral links from irrelevant and shady sources that don’t add value to your site. Taking a cue from the previous example, as a brand operating in finance, you are posting articles on sites that publish travel content.
Now, this link will be considered irrelevant, and search engine crawlers will not be encouraged to check the linked-to page.
So, the checklist for bad links includes -
- Irrelevant.
- Manipulative.
- Low domain authority.
- Unnatural anchor text.
- Poor placement.
- Nofollow.
Therefore, the better the website you get a backlink from, the better your chances of benefiting from it. You cannot do link building from any site anywhere.
Relevance is key when it comes to linking to an external website. In other words, for Google- ‘Relevancy is the new PageRank'! For Google, content should be created with the aim of being useful to related audiences. Google values the organic process of building links above everything else.
How To Get Backlinks In Authority Sites: The List
Authority sites are those that come with higher DA, DR, and traffic. These high authority links are helpful for building your brand.
So, how to get those top-tier links? Below are the proven methods that will help you get those links.
1. Guest Posting Services
Guest Posting is one of the most innovative and time-tested digital marketing strategies. It involves reaching out to publishers and pitching an idea for a content piece. If the publishers like your idea, you send him or her a draft and ask to be published on their website.
Following this, the publisher gives you a backlink in the Author Bio section of the page. This is the traditional definition of guest posting. While guest posting might look easy, it is not an easy feat to execute.
This is because reaching out to publishers, following up, and negotiating takes time and effort. This is why most brands look to work with agencies that offer dedicated guest posting services.
2. Blogger Outreach Services
In the past couple of years, blogger outreach has replaced guest posting as one of the top link building strategies. Blogger Outreach is the process of reaching out to bloggers and influencers in your industry niche.
It involves establishing relations with the bloggers and submitting a content piece. In digital marketing terms, this is known as Sponsored Posting. The blogger /platform publishes the content for its users.
The sponsored content piece then carries a backlink for your website. When the readers of that site click on the link; they come to your website and engage. Most brands use blogger outreach for product reviews, new launches and so on.
3. Create Backlinks In Local SEO Directories
Not all link directories are bad. Some directories are specific to businesses and are helpful for users. For example, if you are a law firm or a legal attorney, you should have a page on the District’s Official Directory for Legal Practitioners. The same goes for doctors as well.
Additionally, businesses also list them in local review listing sites. Depending on their niche, they choose the sites and publish reviews. They can also look at the Google My Business (GMB) profile to build backlinks.
Building backlinks in local directories will not only help your Local SEO, but it will also help drive traffic to your website.
4. Build No-Follow Links On Quora And Reddit
Most experts will tell you that No-Follow links are not worth working for. However, that is not right. Even though the No-Follow links don’t help rankings or affect any SEO metrics, they still positively affect the performance of a website.
The best example of this is the Q&A platforms such as Quora and Reddit. Here, you can comment on different posts and, from that, bring organic traffic to your site.
The only trick here is to become an authoritative voice on anything concerning your industry. By composing a useful and informative piece of content in the answer section, you can motivate people to click on your website link.
Dofollow and nofollow links – An important aspect of link building
Dofollow and nofollow links are crucial parts of modern SEO. While the dofollow links instruct the search engine crawlers to follow them and pass on the link equity, the nofollow does the opposite.
The dofollow links are excellent for increasing the SERP ranking of a website. The nofollow links, on the other hand, are excellent for controlling backlinks from low-quality sites.
5. Create Infographics And Ask Publishers To Link Their Content To It
Creating stunning infographics takes time, effort and a lot of investment. You need to sit down with a designer and create at least ten slides of riveting, engaging and useful content.
However, at the end of the day, the question that arises is- Is it worth it? Absolutely!
Every digital marketer worth his salt can tell you that infographics are great when it comes to getting backlinks. All you need to do is reach out to the right publishers who are writing on a similar topic.
You will have no dearth of websites publishing content on similar topics. You will easily be able to compose a list of the Top 50 authority sites with similar content.
All you need to do is compose an email, explain your infographic and sell it to them. Publishers want great content for their users. They will have no problem in placing your infographic and giving you a link.
6. Unleash The Full Potential Of Content Marketing
Have you ever wondered why everyone is a Blogger these days? Anyone and everyone is using content marketing to grow their brand, build awareness and make sales.
Then why shouldn’t you do the same? There was a time when it was only ‘search’, which could make your content visible. However, with the rise of social media, your visibility and exposure can hit sky high in no time.
Creating a blog and saturating it with high-quality content will help get you discovered. It will also encourage others to link to you and quote you as an authority. The key is to use social media in a planned and structured manner.
Content Marketing is a highly powerful and competent digital marketing strategy. The quality of content is going to determine how successful your content marketing strategy will be.
In the hands of the right content marketing agency, a brand can build awareness, and quality backlinks in a matter of months.
7. Create Shareable Content For Social Media
You will notice that we have not directly mentioned social media as a link building execution strategy. While social media serves the same benefit as Quora or Reddit does (no-follow links), it should be used in a different way.
This means that your social media strategy should aim at building your reputation. In other words, personal branding is as important to get backlinks on authority websites as the above six points.
Social media is where most of the top bloggers, influencers, and publishers are. This is why engagement with them is critical to building your brand. Follow, like, comment and tag them. Once you start creating something good, people will respond.
This is where networking and relationship-building become important. You need to reach out to the right people, engage with them on relevant topics and sell yourself as a digital marketer. Once you are able to make some noise, you will see the trickle-down effect soon enough.
Conclusion
The importance of link building cannot be overlooked in SEO as it brings tangible results. Good and relevant links can quickly take your site up the SERP ranking, build its credibility, and ultimately increase organic traffic.
But if you ask us the best way of getting backlinks from authority websites, then we would point towards blogger outreach services. However, it’s not a one-size-fits-all strategy. It will depend on the requirements of your brand and the strategies you consider ideal.
Having said that, you should always remember that Google expects you to ‘earn links’ a hard and organic way.
And, if you need any other information about Link Building Services or BloggerOutreach Services, feel free to reach out.
