The essay writing niche is often seen as a conundrum in the digital marketing world—perceived by many as a murky area for quality link building.

We at BloggerOutreach, a leading link building agency, defy this status quo through our association with Freshessays. 

Despite the headwinds, we have implemented a strategy that saw a staggering 133% increase in web traffic.

Join us in dissecting the finer points of their achievement and learn how your brand can architect a more visible online presence in even the most challenging of niches.

Navigating The Challenges Of “Grey” Niches 

Before delving into link building details, acknowledge the challenges niche markets like essay writing face in the SEO domain. 

These areas are often stigmatized and considered “grey” due to their historical association with unethical practices. 

As a result, they encounter heightened scrutiny from search engines and few reliable platforms are open to engaging discussions. 

Furthermore, people consider building links to be very difficult in this niche.

But BloggerOutreach cracked the formula for this niche. Results?

• Organic pages – 7967 to 9935 (124.70% ⬆️)
• Crawled pages – 29,645 to 43,844 (147%⬆️)
• Referring domains – 1038 to 1324 (127%⬆️)
• Traffic – 17907 to 23946 (133%⬆️)
• Traffic value – 11828 to 17605 (148%⬆️)

Well, let’s break it down… 

Client Overview👨‍💻

Freshessays prides itself on a community of proficient writers and editors committed to aiding students in navigating the academic landscape efficiently.

With a customer-centric approach, they ensure a seamless process for students seeking assistance with their academic papers, irrespective of the complexity or uniqueness of the assignment.

The Challenge🔄

Freshessays, despite its prowess in academic support, faced the challenge of limited online visibility.

In a digital landscape saturated with competitors, their goal was to increase their online presence substantially to attract more orders and expand their reach.

The Solution: Guest Posts On Niche Blogs 

Recognizing the niche-specific nature of the essay writing industry, we devised a tailored solution centred around guest posting on relevant blogs.

We partnered with respected blogs in the essay writing field to boost Freshessays’ visibility. This means tapping into their readers and domain authority to reach more people.

Month-on-Month Guest Post Strategy

With scepticism abound our approach to Freshessays’ link building was nothing if not audacious. During months of planning, we tweaked and improved our guest posting strategy. 

Phase-One: Seeding Legitimacy

Our initial foray was all about setting the right tone. We targeted mid-tier blogs within the education space.

Posts were designed to answer questions students might have once they reached the writing phase of their academic career.

Each piece converged at a natural call for professional guidance, presenting Freshessays as a reliable option. 

Phase-Two: Broadening The Horizon

The second month saw Freshessays posts positioned in front of a broader audience.

Our content appeared on Reddit threads and Quora answers that cater to essay structuring platforms.

A deeper engagement with Freshessays services resulted from these more fluid contributions. 

Phase-Three: Nurturing Growth And Quality

In our third phase, we focused solely on quantity but also on quality. Sometimes placed on prestigious education websites, guest posts are elevated in value.

Search engines and users alike were impressed by this picture of legitimacy and expertise. 

Thought Leadership Content

Rather than resorting to generic content, we emphasized crafting engaging and informative articles tailored to the interests and pain points of the target audience. 

We made Freshessays an authority in the field by offering valuable insights and practical advice. This built trust and credibility with potential customers. 

The Results✅

The link-building strategy isn’t just guesswork; it’s based on hard data from analytics tools. Freshessays saw a boost in online traffic, showing how effective BloggerOutreach’s campaign was. The increase in organic search pages, crawled pages, and referring domains indicated significant growth. 

The Ripple Effect Of Organic Traffic

Organic traffic soared from 17,907 to 23,946, telling a story of discovery. Users didn’t just visit Freshessays; they went on a digital journey to explore a wealth of knowledge. The increase wasn’t temporary but continuous, showing the strong foundation laid by BloggerOutreach.

An Organic Traffic Value That Speaks Volumes

Monetizing organic traffic represents how much consumers appreciate content. The increase in organic traffic from 11,828 to 17,605 shows not just more visitors but engaged ones. They participated actively and were interested in the content and the opportunities it offered.

Referring Domains That Open Doors

Quality backlinks are the currency of online visibility, and Freshessays’ referral domains increased by 133%. This metric is a testament to the quality of content created and its value. It also translated into improved search engine rankings, influencing more people to visit the website.

Enhancing Visibility Through Increased Crawling

The surge in crawled pages from 29,645 to 43,844 is particularly noteworthy, representing an impressive 147% increase. This significant rise suggests that search engines are indexing Freshessays’ content more comprehensively. 

Freshessays’ intellectual resources now reach a broader, more varied audience, solidifying their authority in the niche.

The Pivotal Growth In Organic Pages

A meticulous analysis of Freshessays’ organic page metrics reveals a significant surge, from 7,967 to 9,935—an increase that quantitatively measures up to 124.70%. 

The increase shows a growing trend in the campaign. Users are more interested in exploring more Freshessays pages.

Converting Traffic To Tangibles

Beyond Numbers: Impact On Conversions

Traffic isn’t just about traffic; it leads to conversions. More visitors to Freshessays’ website led to real results. Orders increased, questions multiplied, and customer interactions changed from observers to advocates. 

Unlock The Power Of Specialized Niches With BloggerOutreach

The Freshessays case study shows how BloggerOutreach excels in exploring niche markets. It proves that with innovation, integrity, and open dialogue, no niche is too tough to crack. 

In our digital world, where things are usually seen as just black or white, Freshessays and BloggerOutreach stand out by offering a wide range of opportunities. 

Online presence stands out with unique shades, not monotonous colours. It’s about being distinct in the digital world. 

Your niche, too, awaits its unique link-building formula—will your brand endeavour to create it? 

Book your FREE SEO CALL today!