In this article, you will discover insights into the often-overlooked world of website comments. Illyes emphasizes that these sections can have significant value if cultivated correctly and free of spam.
“Comments can be good, but from a site owner’s perspective, they can be a freaking nightmare. If you want comments, bring them back.”
Why is this important, you might wonder? Well, the comments section of a website can serve as a double-edged sword for site owners. On the other hand, they enhance user engagement and trust in user-generated content. Moreover, spam and irrelevant chatter can make them difficult to manage.
Illyes suggests that comments can boost trust, especially on websites with strict behaviour guidelines. The presence of a lively and constructive comments section can boost the credibility of the content and the website as a whole.
Nevertheless, comments are not a direct ranking signal for Google’s search algorithm. According to Illyes, Google doesn’t directly consider comments when ranking a website in search results. He believes they can add much to a site’s credibility and user experience.
Throughout the years, Google has evolved its stance on comments. Illyes’ perspective is in harmony with Google’s desire to provide users with the best possible search experience.
Gary Illyes is essentially saying that comment sections on websites can be good. When managed effectively, they foster trust, engagement, and credibility.
They may not directly impact search rankings but create a welcoming and informative online environment. As a website owner, you should consider how you can use comments to enhance your site’s user experience.
