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There is a mixed response to Google’s Helpful Content Update for September 2023. Some website owners and SEO experts state that certain websites have been significantly affected. However, tracking tools have recorded relatively stable conditions since the

update’s launch.

While online forums are abuzz with discussions about the update, there is limited conversation about it on Twitter. Interestingly, the online chatter doesn’t align with the data from tracking tools.

Now that more than five days have passed since the update rollout began, it’s essential to delve deeper into the situation. While many SEO professionals report fluctuations in traffic, most tracking tools show minimal changes in traffic from Google Search since the update.

After being impacted by this beneficial content update, several individuals have reported substantial traffic and visibility drops ranging from 40% to 80%.

Google Tracking Tools  

Since the 14th and 15th, tools have not shown too many fluctuations. However, Semrush showing a downward trend:


Advanced Web Rankings



Cognitive SEO






Because of this helpful content update, Sistrix is showing the following charts:

Earlier on, Glenn Gabe has been keeping a close eye on this as well, but he hasn’t seen any big changes in the last 24 hours.

Tuhin Das-image

Being in the content writing landscape for 4+ years, Tuhin likes to go deep into the minds of his readers through his writing. He loves sharing content related to SEO, digital marketing, content writing, copywriting, Education, and lifestyle. Besides his inherent inclination towards creating content, he is also a sports enthusiast and travel freak.