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The third major update this year is here. Google’s October 2023 Core Update has arrived.

So, what Are Core Updates?

Core updates can lead to fluctuations in website rankings and visibility on search engine results pages (SERPs).

Here Is What Google Has Said:

It’s important to monitor the impact of these updates and make adjustments to improve the value and relevance of web content.

In fact, factors like helpful content, user experience, and credibility are crucial in rankings.

Moreover, publishers should stay informed about industry news and Google’s guidelines. Additionally, they should adapt strategies to align with evolving search algorithms.

Overall, core updates can lead to fluctuations in search engine rankings.

Patience and ongoing improvement are crucial for maintaining online presence and visibility competitiveness.

Here Are The Key Takeaways From The October Update

Google Search undergoes core updates several times a year to improve search results.

Here Is What You Need To Know From This Time-

  • Core updates aim to enhance how the system evaluates content overall, potentially benefiting previously under-rewarded pages.
  • Pages that see changes after a core update haven’t necessarily violated any policies. Instead of fixing something, focus on offering the best content to align with algorithm preferences.
  • Consider auditing impacted pages to understand performance against self-assessment criteria. Broad-core updates occur every few months and can impact search results.
  • Recovery from a core update may not happen until the next broad core update is released. Smaller core updates occur more frequently but are not always announced.
  • Improvements made by site owners are not a guarantee of recovery in search rankings. Page rankings are not static or guaranteed; deserving content will continue to rank well.
Tuhin Das-image

Being in the content writing landscape for 4+ years, Tuhin likes to go deep into the minds of his readers through his writing. He loves sharing content related to SEO, digital marketing, content writing, copywriting, Education, and lifestyle. Besides his inherent inclination towards creating content, he is also a sports enthusiast and travel freak.